Sportline is the name of Madison’s company that handles all of its own-brand bikes, like Saracen, Genesis and Ridgeback and…
sportline
We’ve got bikes, bras, backpacks and bonce lids. It’s Fresh Goods Friday 422!
Everyone rides bikes for different reasons. For some it’s purely fitness, some it’s fun, others it’s the social aspect, and…
Sportline 2018 Show: It’s all gone a bit Myst’y…
This week saw the Sportline 2018 show down in Milton Keynes. Sportline are the bike division of huge UK distributor…
iceBike* 2016: UPDATED
The UK's iceBike* trade show invites public for first time. MTB stars confirmed, big discounts on RRP
Sportline Show: 2016 Saracen Bikes
1990s colour schemes, no 26in bikes and one single 29er mountain bike. Saracen's 2016 bike range laid bare
2015 Genesis sneak preview: The Longitude
Ahead of its official launch in July, we've got a sneak peek at the new Genesis Longitude
Saracen’s Killer Kili Video
Manon Carpenter stars in Saracen's great new video. Can you spot all of the locations?
Best of Madison’s House Show
A quick roundup of the best of Madison's recent(ish) house show. Lots to see from Saracen, Genesis and Madison's other…