Avid Code brakes.

Avid Code brakes.

Great out of the box, but how do codes fare long term?

Factory Tour: SRAM Colorado Springs

Factory Tour: SRAM Colorado Springs

SRAM's Colorado Springs development centre is a pretty low key affair, until you get through the doors

Dan’s Tech Centre: How to bleed Avid brakes.

Dan’s Tech Centre: How to bleed Avid brakes.

In his second installment, Dan shows how simple bleeding brakes is

Braking news!  SRAM seeking stopper engineer

Braking news! SRAM seeking stopper engineer

(The catch? You'll need to move to Colorado.)

Avid Elixir 9 Trail brake

Avid Elixir 9 Trail brake

Light, powerful brakes that have great lever feel and just work consistently, no matter how long the descent.

Fresh Goods Friday 178

Fresh Goods Friday 178

Fresher than a Prince from Bel Air, it's Friday so let's deliver the goods.

Fresh Goods Friday 151

Fresh Goods Friday 151

Is it nearly the weekend already? Let's hit that Fresh Goods Friday vibe, bro

Midweek Mini Movies 151

Midweek Mini Movies 151

A massive assortment of two wheeled video goodness. Grab the popcorn!

Sea Otter: Prototype Avid brake spotted.

Sea Otter: Prototype Avid brake spotted.

It's about time XX got a refresh, could this be the first step? And what's next? 11speed?

Sea Otter 2012: SRAM, Rockshox, Avid 2013

Sea Otter 2012: SRAM, Rockshox, Avid 2013

The SRAM 2013 presentation included lots of karaoke by the look of things and a handful of new things too.

New Avid X0 Brakes

New Avid X0 Brakes

Avid introduce X0 Trail four piston brakes. More power, not much more weight

Sea Otter: 2012 SRAM and Rockshox

Sea Otter: 2012 SRAM and Rockshox

Polished XO, 29er SID, chain guide and wider Truvativ bars

New Avid Brakes for 2012

New Avid Brakes for 2012

News just in... New Elixir design and new rotors too.

Fresh Goods

Fresh Goods

Plenty of brand spanking SRAM this week, with X7, X9, new SIDs, Revelations, Sektors and Lyriks plus more

Fresh Goods

Fresh Goods

Fresher than being chatted up by a mint; this week we have custom steel hardtails, cunning pumps, dirty scrubbers and…

Fresh Goods

Fresh Goods

This week we have more insulation, more light bikes, more lights and more more..

Sea Otter: Avid Code brakes and new Rockshox shocks

Sea Otter: Avid Code brakes and new Rockshox shocks

Avid Code brakes get a makeover, as does Vivid, Elixir, Argyle and Shorty

World First! SRAM X-7 Goes Ten Speed

World First! SRAM X-7 Goes Ten Speed

News just in from SRAM - we're all going 10speed! Well, X-7 is...

Fresh Goods

Fresh Goods Friday!

Sram 2010 Piccies

Just a few pictures from last week's trip to Afan for a hands-on test of some of the new SRAM…

Sea Otter Report Two – SRAM 2010

Sea Otter Report Two – SRAM 2010

It's 2010 time at SRAM - and they have a brand new Revelation for you, with a huge amount of…