Hope Bronze - Very ...
 

  You don't need to be an 'investor' to invest in Singletrack: 6 days left: 95% of target - Find out more

Hope Bronze - Very Disappointing

132 Posts
70 Users
550 Reactions
9,105 Views
Posts: 0
Free Member
Topic starter
 

I had my new wheels built around bronze hubs, thinking they would be the nice brown tone in the publicity shots. Unfortunately when they arrived they’re very orangey. I had orange hubs before and unless they were next to each other, you’d swear these were orange too. For those who were hoping for tasteful earth tone builds with the bronze hubs, you’ll want to avoid them. Unfortunately as my wheels were custom built I’m stuck with them.

[url= https://i.ibb.co/Ky7G11c/IMG-1293.jp g" target="_blank">https://i.ibb.co/Ky7G11c/IMG-1293.jp g"/> [/img][/url]
[url= https://i.ibb.co/yNcLb4h/IMG-1275.jp g" target="_blank">https://i.ibb.co/yNcLb4h/IMG-1275.jp g"/> [/img][/url]
[url= https://i.ibb.co/SfYNbjV/IMG-1279.jp g" target="_blank">https://i.ibb.co/SfYNbjV/IMG-1279.jp g"/> [/img][/url]

Also see here, a publicity shot of the bronze TR stem, vs an actual shot on a Cotic Cascade build:

[url= https://i.ibb.co/BGfYbvj/IMG-1295.jp g" target="_blank">https://i.ibb.co/BGfYbvj/IMG-1295.jp g"/> [/img][/url]
[url= https://i.ibb.co/52JtfDx/IMG-1294.jp g" target="_blank">https://i.ibb.co/52JtfDx/IMG-1294.jp g"/> [/img][/url]


 
Posted : 12/04/2024 9:38 am
SYZYGY, Houns, SYZYGY and 1 people reacted
Posts: 7544
Free Member
 

It's the world's way of telling you that coloured components are an abomination and are guaranteed to make your bike look awful. Send them back and get the black you should have ordered.


 
Posted : 12/04/2024 9:42 am
ngnm, hightensionline, north of the border and 103 people reacted
Posts: 7857
Full Member
 

Hope shutterbug clearly quite fond of a Lightroom preset or two!


 
Posted : 12/04/2024 9:44 am
ngnm, convert, ngnm and 1 people reacted
Posts: 0
Free Member
Topic starter
 

I would absolutely return them if they weren’t custom wheels 🙃


 
Posted : 12/04/2024 9:45 am
Posts: 1715
Free Member
 

Still looks smart. Go ride the bike, you'll forget about it in a week.


 
Posted : 12/04/2024 9:48 am
burntembers, rogermoore, tomtomthepipersson and 11 people reacted
Posts: 7544
Free Member
 

If they aren't as they should be surely that's grounds for a return even if they are custom?


 
Posted : 12/04/2024 9:54 am
Posts: 0
Free Member
Topic starter
 

Unfortunately that would penalise the wheel builder and not Hope, which would feel a bit unfair


 
Posted : 12/04/2024 9:56 am
Posts: 13134
Full Member
 

I've got a bunch on Hope Orange 'accents' on one of my bikes (that I like - so there!) and to be honest my orange bits look an awful lot like your bronze bits. But yours are nicer. That's the colour I'd have chosen if I had a chance - burnt orange maybe. But they don't look bronze (which I would never have chosen) or like the press photos.....

I'd send Hope one of your photos without telling them what it is and ask them to guess the colour ordered....

To be fair the bronze could have come out more gold like and that would have been cause to throw them in the bin.....unless you have gold taps at home in which case you have my sympathies.


 
Posted : 12/04/2024 9:58 am
funkmasterp, roger_mellie, funkmasterp and 1 people reacted
Posts: 43345
Full Member
 

Burgtec also do a Bronze that I think they call Kash Bronze? That does give an indication of the colour they are trying to match. I'd assumed that Hope Bronze would be similar, not the more orangey tone in your photos.


 
Posted : 12/04/2024 10:02 am
Posts: 10333
Full Member
 

It’s the world’s way of telling you that coloured components are an abomination and are guaranteed to make your bike look awful. Send them back and get the black you should have ordered.

Is there anything you do like @munrobiker?

Dogs - hate

Colour - hate

People enjoying themselves.....

(this is meant to be light hearted banter btw)


 
Posted : 12/04/2024 10:06 am
vlad_the_invader, funkmasterp, silvine and 9 people reacted
Posts: 4626
Full Member
 

Burgtec also do a Bronze that I think they call Kash Bronze?

The problem with that is Kashima comes in so many colour variations from almost gold to coffee brown depending on the part/year. Interestingly I found that hope Bronze (which is quite orange for sure) is actually a fair match for RF's Kashmoney, which being owned by Fox you'd think was a good stab at what Fox thinks Kashima colour should be.


 
Posted : 12/04/2024 10:10 am
zerocool, crazyknowledge, crazyknowledge and 1 people reacted
Posts: 7544
Free Member
 

@ads678 - currently not my job which is probably why I've been a grouch on here. I do really hate dogs though.

Anyway, hubs - the retailer should be able to claim the money back from Hope, since it's Hope's problem ultimately.


 
Posted : 12/04/2024 10:11 am
volksman and volksman reacted
Posts: 598
Full Member
 

Black is the new Bronze.

I'm not a fan of colour on a bike.

Back in the day I put anodised purple on my GT Tequesta, to my ever lasting shame.


 
Posted : 12/04/2024 10:20 am
joebristol, doris5000, doris5000 and 1 people reacted
Posts: 6884
Full Member
 

Hope’s problem

****ing massive innit. Bike ponce doesn't like his hub colour! Stop the World!


 
Posted : 12/04/2024 10:24 am
kimbers, theotherjonv, theotherjonv and 1 people reacted
Posts: 146
Full Member
 

That looks more like the orange hubs they did over the bronze!


 
Posted : 12/04/2024 10:27 am
Posts: 176
Free Member
 

Had my recent wheels built on silver Pro 5 hubs - felt like I was getting a bit of Hope spangle without being stuck with a colour, especially as they'll probably end up on different builds in their lifetime.

I was momentarily jealous when I saw the bronze press shots though... right up until I saw unedited photos of the actual almost-orange components.

I very much like dogs for the record, cats too. In fact, all animals really. People I can struggle with.


 
Posted : 12/04/2024 10:28 am
comet, funkmasterp, roger_mellie and 3 people reacted
Posts: 11381
Free Member
 

Agree with the OP. Very much gold/orange than bronze, admittedly in darker light they look more bronze.


 
Posted : 12/04/2024 10:31 am
dc1988 and dc1988 reacted
Posts: 3002
Full Member
 

That looks 100% the same as my set of hope orange hubs!

Are you sure they have actually sent Bronze and not Orange?


 
Posted : 12/04/2024 10:37 am
Posts: 0
Free Member
Topic starter
 

Definitely bronze supplied.

The wheel builder can’t help as he can’t cover the cost of the rebuild and Hope wouldn’t cover it either.

I’ll have to learn to live with it but Hope really need to address it before more customers make the same mistake.


 
Posted : 12/04/2024 10:41 am
funkmasterp, Houns, funkmasterp and 1 people reacted
Posts: 2684
Full Member
 

Nukeproof copper is much closer to the bronze in hope's pictures. Not that it's any use to you!

I had the opposite issue with the nukeproof stem as it looked more orangey in their pics but was much darker in reality. Kept it though as I liked it.


 
Posted : 12/04/2024 10:49 am
Posts: 1955
Free Member
 

yeah... what you have aint bronze!


 
Posted : 12/04/2024 11:00 am
Posts: 41642
Free Member
 

Yea, I'd not be happy with that either.  I know it's the wheelbuilder that should be the first port of call, and even for custom made products you still have consumer rights if they're not as described (i..e Bronze).  But I'd be calling Hope as it's clearly their fault. No amount of small print about colors may look different depending on monitor settings, vary between batches or whatever can account for them being that far off. They've clearly either adjusted the color in the product photos (which is downright deceitful), or can't reproduce it consistently enough in production (which is always a small issue, but if parts came out the tank a different color they should have just sold them as 2nds or made up a new name for a limited edition) . I'd be asking for new hub shells in a different color if they can't supply "bronze".

and Hope wouldn’t cover it either.

Have you asked them? Their CS is pretty good.

If they have said no, I'd take that as a green light to start posting "real world" photos in the comments under all their social media pics, website reviews, etc.


 
Posted : 12/04/2024 11:08 am
funkmasterp, jp-t853, roger_mellie and 5 people reacted
Posts: 1114
Full Member
 

I have the Burgtec Kash Bronze on my Airdrop it's definately bronze, your wheel looks orange

Interestingly when brayton had the bronze stuff fitted in one of his videos it looked bronze


 
Posted : 12/04/2024 11:20 am
Posts: 0
Free Member
Topic starter
 

Interestingly, the wheel builder (who is very helpful and honest which is why I don’t want to drop this on him) says the first set that came in were as advertised and very nice, but all subsequent sets are like mine.

I think this may indeed indicate they had an issue in production.


 
Posted : 12/04/2024 11:21 am
Posts: 6884
Full Member
 

Interesting googling what colour is bronze

https://creativebooster.net/blogs/colors/shades-of-bronze-color
[img] ?v=1693394547&width=1100[/img]
[url= https://i.postimg.cc/8JzncFFX/bronze.jp g" target="_blank">https://i.postimg.cc/8JzncFFX/bronze.jp g"/> [/img][/url]

[url= https://i.postimg.cc/Z9cMJPqy/bronzee.jp g" target="_blank">https://i.postimg.cc/Z9cMJPqy/bronzee.jp g"/> [/img][/url]


 
Posted : 12/04/2024 11:22 am
Posts: 11381
Free Member
 

I’ll post a comparison pic of mine in a bit, both meant to be Hope bronze (admittedly different alloys)


 
Posted : 12/04/2024 11:23 am
 wbo
Posts: 1669
Free Member
 

The look bronze too me.  What colour is the rest of the bike?


 
Posted : 12/04/2024 11:27 am
Posts: 437
Full Member
 

They look identical to my orange hope hubs


 
Posted : 12/04/2024 11:29 am
Posts: 3943
Free Member
 

I will stick with black or silver. Definitely hopes problem as not what you ordered


 
Posted : 12/04/2024 11:33 am
Posts: 11381
Free Member
 

Ok, here’s a quick comparison of some of my bits. I was going to open up this discussion once my build is complete, but seeing as the OP has brought it up now…

A picture of my seatpost clamp and a key ring (freebie the bike shop gave me). You can see that the seatpost clamp is very orange/gold (even more so in real life) in the direct light, however, on the other side of the key ring in the shadow it’s more bronze.
The other ‘bronze’ bits I have are identical to the clamp (and are identical to the other bronze stuff the bike shop had in stock). Shame everything isn’t the same colour as the key ring, or even a little more brown than that.

[img] [/img]


 
Posted : 12/04/2024 11:53 am
Posts: 5222
Free Member
 

@Houns I prefer the shade of the seatpost clamp.

I went with black hubs so that they’d go with any colour frame. A mate went with silver and IMO it doesn’t look as good (on the same bike).


 
Posted : 12/04/2024 12:01 pm
funkmasterp, Houns, funkmasterp and 1 people reacted
Posts: 1493
Full Member
 

Hmm,

Interestingly, the wheel builder (who is very helpful and honest which is why I don’t want to drop this on him) says the first set that came in were as advertised and very nice, but all subsequent sets are like mine.

Id be asking why he didn't say anything when he opened the box, at that point it would have been a simple fix.


 
Posted : 12/04/2024 12:03 pm
ngnm, branes, funkmasterp and 15 people reacted
Posts: 5909
Free Member
 

**** massive innit. Bike ponce doesn’t like his hub colour! Stop the World!

Well, yes, but this a forum for bike ponces, you're a bike ponce, we're all bike ponces, and Hope are a bike ponce company making kit for bike ponces.


 
Posted : 12/04/2024 12:26 pm
hightensionline, northernsoul, peterno51 and 39 people reacted
Posts: 4626
Full Member
 

Interestingly, the wheel builder (who is very helpful and honest which is why I don’t want to drop this on him) says the first set that came in were as advertised and very nice, but all subsequent sets are like mine.

We've not seen any variance in colour since batch 1 - this is the same hub taken the same bench 2 different light sources:

[img] [/img]
vs.
[img] [/img]

The point being daylight vs artificial light etc. can make big differences to how this colour looks. Thats not to say its not different to the colour that was used for the protos/photo parts - that I do not know.


 
Posted : 12/04/2024 12:32 pm
Houns and Houns reacted
Posts: 3002
Full Member
 

Honestly - the colour (on this non calibrated, admittedly) screen is so, so close to my Orange hubs that although im sure as your wheelbuilder has confirmed, it might have said 'Bronze' on the box from Hope....

Are we absolutely sure they are not Orange hubs? I'd be asking Hope - they could even have someone in the factory putting them in the wrong boxes..


 
Posted : 12/04/2024 12:35 pm
Posts: 3136
Full Member
 

Why would hope release this bronze colour that’s almost identical to their orange 🧐

I’d love to see bronze/orange together


 
Posted : 12/04/2024 12:35 pm
funkmasterp, Houns, funkmasterp and 1 people reacted
Posts: 6884
Full Member
 

you’re a bike ponce

'tis true 😀


 
Posted : 12/04/2024 12:38 pm
funkmasterp, kimbers, funkmasterp and 1 people reacted
Posts: 11381
Free Member
 

Just had a couple of bits delivered, packaging says bronze but same colour as the clamp.


 
Posted : 12/04/2024 12:40 pm
Posts: 11961
Full Member
 

I very much like dogs for the record, cats too. In fact, all animals really.

What about poisonous octopuses?


 
Posted : 12/04/2024 12:41 pm
Posts: 3879
Full Member
 

The bronze and orange are noticeably different.  It's a crap photo, btw...the Tech3 master cylinder caps are green

IMG_20240412_123558479


 
Posted : 12/04/2024 12:41 pm
milan b., SYZYGY, milan b. and 1 people reacted
Posts: 7086
Full Member
 

You're welcome

IMG_7687


 
Posted : 12/04/2024 12:43 pm
thols2, funkmasterp, teethgrinder and 7 people reacted
Posts: 11381
Free Member
 

Yep, should’ve been the colour of the copaslip I’ve been putting on (yeah I know, copper/bronze)


 
Posted : 12/04/2024 12:45 pm
Posts: 3445
Free Member
 

If that photo is supposed to show a noticeable difference, it's failed.
Seems more like a Hope flex, tbh :p


 
Posted : 12/04/2024 12:46 pm
ngnm, peterno51, funkmasterp and 7 people reacted
Posts: 0
Free Member
Topic starter
 

Is that a bronze TR stem on the left?


 
Posted : 12/04/2024 12:46 pm
Posts: 3445
Free Member
 

I genuinely have no idea which is which 😀


 
Posted : 12/04/2024 12:47 pm
ngnm, hightensionline, funkmasterp and 7 people reacted
Posts: 11381
Free Member
 

There’s not much difference between the colours in that pic (though I’m currently sat in pub beer garden in the sun!)


 
Posted : 12/04/2024 12:47 pm
Posts: 6762
Full Member
 

 bike ponce

Feels like there should be a T-shirt.


 
Posted : 12/04/2024 12:48 pm
milan b., peterno51, kimbers and 9 people reacted
Posts: 7086
Full Member
 

Feels like there should be a T-shirt.

What colour options?


 
Posted : 12/04/2024 12:51 pm
milan b., tall_martin, kimbers and 7 people reacted
Posts: 3445
Free Member
 

Ginger.


 
Posted : 12/04/2024 12:53 pm
hightensionline, matt_outandabout, Houns and 3 people reacted
Posts: 3879
Full Member
 

I did say it was a bad photo (Moto G9 Plus, auto mode).  I can see how in isolation (and at my pic) looking at the bronze you'd think it could be orange, but it is different to the orange.

Hopefully the anodising is as durable a colour as the orange and doesn't fade.  Like red.  Or green.  Or purple.  Or blue.


 
Posted : 12/04/2024 12:56 pm
Houns and Houns reacted
Posts: 11381
Free Member
 

Green with zips*

I really wanted to keep my pink hope bits for the build I’m doing, but was too pricey to convert everything.

*iykyk


 
Posted : 12/04/2024 12:56 pm
Posts: 8247
Free Member
 

The point being daylight vs artificial light etc. can make big differences to how this colour looks

And then add in the variability in screens that the consumer is looking at. I'm using two screens as I'm reading this thread - all of the pictures look different from screen to screen. I reckon that this is as much a distance selling issue as it is a 'Hope coloured in the wrong hubs' problem.

I very much like dogs for the record, cats too. In fact, all animals really.
What about poisonous octopuses?

Octopuses and octopi are awesome. I'd love to have a pet poisonous octopus. I bet it would give me more affection than my cats.


 
Posted : 12/04/2024 12:58 pm
Posts: 0
Free Member
Topic starter
 

Screen calibration isn’t really a factor as the difference will be clear between the two colours regardless.

As it goes, I have pro calibrated displays and the problem is very present


 
Posted : 12/04/2024 1:03 pm
Posts: 7086
Full Member
 

I’d love to have a pet poisonous octopus

It's the venomous ones you need to look out for...


 
Posted : 12/04/2024 1:08 pm
tjagain, breninbeener, funkmasterp and 5 people reacted
Posts: 17728
Full Member
 

Is this one of those optical illusion things, like the white/blue/gold dress from a few years ago, or whatever it was?

FWIW, I'd be pretty bummed if I ordered a bronze component expecting it to be looking like the Hope marketing pics and it turned up looking like an orange/gold hybrid.


 
Posted : 12/04/2024 1:31 pm
ngnm, reeksy, funkmasterp and 5 people reacted
Posts: 11381
Free Member
 

I did feel bummed initially, if I had known I would’ve gone for silver but didn’t want to cause the bike shop a headache. Won’t matter when covered in mud.


 
Posted : 12/04/2024 1:36 pm
Posts: 8247
Free Member
 

I’d love to have a pet poisonous octopus
It’s the venomous ones you need to look out for…

Don't be ridiculous, why would I risk being bitten by a venomous octopus? But, if I lose my love for this world and all its splendours, I can just munch a bit of Pandora, my poisonous prulilegged pet and leave for the Elysian Fields in a moment. 😀


 
Posted : 12/04/2024 1:41 pm
Posts: 1724
Full Member
 

Burgtec got it right with their Kash Bronze as others have noted.

At least this is a PSA to buy in first and check the colours before getting things built up!


 
Posted : 12/04/2024 1:43 pm
Posts: 33980
Full Member
 

won't matter when covered in mud

this is the point for me, especially with hubs,

I suppose a stem you have to look at more!

black for the win!


 
Posted : 12/04/2024 1:57 pm
hightensionline, sillyoldman, Houns and 3 people reacted
Posts: 1140
Full Member
 

Now more glad than ever that I went for black for my blingprovement Hope rotors on the gravel bike.


 
Posted : 12/04/2024 2:15 pm
Posts: 6902
Full Member
 

Stem looks OK imho - like a bruised satsuma. But works with the black bars.

Hubs very orange, very bad.


 
Posted : 12/04/2024 2:19 pm
Posts: 7544
Free Member
 

I, famously, love an octopus.


 
Posted : 12/04/2024 2:19 pm
funkmasterp, matt_outandabout, Mat and 5 people reacted
Posts: 30093
Full Member
 

I really like the new colour, much classier than the orange. Looks nothing like Hope’s promo shots though, in any light.


 
Posted : 12/04/2024 3:12 pm
Houns and Houns reacted
Posts: 41642
Free Member
 

munrobikerFree Member
I, famously, love an octopus.

Wait, are you another Neil sockpuppet?


 
Posted : 12/04/2024 3:15 pm
Posts: 8247
Free Member
 

I, famously, love an octopus.

I've googled but can find nothing -you're not as famous as you think you are. And is it heartfelt love or sticky love? 😀


 
Posted : 12/04/2024 3:20 pm
reeksy and reeksy reacted
Posts: 33980
Full Member
 

IdleJonFull Member
I, famously, love an octopus

you are the fisherman's wife Hokuzai dreamed of and I claim my sick squid


 
Posted : 12/04/2024 3:31 pm
milan b. and milan b. reacted
Posts: 10539
Full Member
 

Chris King REALLY struggled to get consistent colouring with Matt Bourbon colouring.

At one point I had three hubs that were all different shades:

IMG_0040


 
Posted : 12/04/2024 3:32 pm
matt_outandabout, Houns, matt_outandabout and 1 people reacted
Posts: 8247
Free Member
 

kimbersFull Member
IdleJonFull Member
I, famously, love an octopus
you are the fisherman’s wife Hokuzai dreamed of and I claim my sick squid

Oi, it wasn't me. Don't cast aspersions on my cephalopodic inclinations. Give my sick squid back.


 
Posted : 12/04/2024 3:42 pm
kimbers and kimbers reacted
Posts: 7544
Free Member
 

Sick squid probably sums my feelings on cephalopods up better than heartfelt or sticky love.


 
Posted : 12/04/2024 3:59 pm
Posts: 6243
Free Member
 

Holy moly they are orange hubs in the first pics - I’d 100% be sending them back - they look as orange as the normal orange hope hubs - there’s not even a hit of bronze regardless of the lighting

I was thinking of getting them in that colour but won’t be doing that now that’s for sure

if it’s bronze like all the press shots then they should be bronze - there should be little to no variation but man they just look orange


 
Posted : 12/04/2024 6:04 pm
Posts: 10942
Free Member
 

This is exactly what Hope gunmetal is for.


 
Posted : 12/04/2024 6:13 pm
Posts: 11605
Free Member
 

If only there was somewhere you could go to see things in person before you bought them or even buy them there and then. Someone should try that one day...

Sorry, someone was bound to say it and I'm sure someone's going to have a fit if they can't tick it off their forum **** bingo card.

FWIW they are absolutely not bronze, they look like my copper Aireal hubs. The good news is they're about 19 years old and not faded so there's that. I'd be contacting Hope though, that definitely looks like a production issue.


 
Posted : 12/04/2024 6:32 pm
funkmasterp, kimbers, matt_outandabout and 5 people reacted
Posts: 11381
Free Member
 

I ordered most of my stuff from a bike shop, the awesome 18Bikes, they discussed the colour with me and talked about the ano process.

Anyway, here’s something that turned up today (not from 18, sorry chaps!). Aforementioned key ring for colour Ref.

[img] [/img]


 
Posted : 12/04/2024 6:39 pm
Posts: 0
Free Member
Topic starter
 

It’s so bizarre that they’ve made a new colour that can’t be distinguished from an existing colour unless it’s next to it.

In the photo above, I don’t actually know if I’m looking at an orange or bronze headset part (except that it’s written on the box)


 
Posted : 12/04/2024 6:43 pm
Posts: 6243
Free Member
 

Yep it just looks orange it’s not dark enough or dull enough to be bronze and looks absolutely nothing like the press shots


 
Posted : 12/04/2024 6:47 pm
Posts: 0
Free Member
Topic starter
 

I just remembered I had an orange headset top cap in my parts bin, so just for fun, here it is next to my “bronze” hub 😂

[url= https://i.ibb.co/j8hQvbM/IMG-1319.jp g" target="_blank">https://i.ibb.co/j8hQvbM/IMG-1319.jp g"/> [/img][/url]
[url= https://i.ibb.co/bzQ99h0/IMG-1318.jp g" target="_blank">https://i.ibb.co/bzQ99h0/IMG-1318.jp g"/> [/img][/url]

And as a reminder, this is the advertised colour:

[url= https://i.ibb.co/jwCWXxX/IMG-1320.jp g" target="_blank">https://i.ibb.co/jwCWXxX/IMG-1320.jp g"/> [/img][/url]


 
Posted : 12/04/2024 6:50 pm
hightensionline, funkmasterp, jp-t853 and 7 people reacted
Posts: 11381
Free Member
 

Well at least you won’t have to buy a top cap now to match


 
Posted : 12/04/2024 6:53 pm
Tom83, kimbers, matt_outandabout and 3 people reacted
Posts: 13554
Free Member
 

It’s so bizarre that they’ve made a new colour that can’t be distinguished from an existing colour unless it’s next to it.

I can barely tell the difference when they are next to each other. Surely it has to be a mistake or production issue. Is there nobody from Hope lurking on here? It should be renamed oranze or brorange!


 
Posted : 12/04/2024 8:10 pm
Posts: 0
Full Member
 

Pleased to see some images where both options are in the same shot, because automatic white balance is a thing.
I happened to be in a bike shop recently and they had a display cabinet.

20240325_095329


 
Posted : 12/04/2024 8:14 pm
kelvin and kelvin reacted
Posts: 13554
Free Member
 

Is the top one small or far away?


 
Posted : 12/04/2024 8:48 pm
Page 1 / 2

6 DAYS LEFT
We are currently at 95% of our target!