Anyone set up a Jus...
 

[Closed] Anyone set up a Just Giving (or similar) page?

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I am planning a charity ride for NHS Staff support and want to set up a just Giving page. It seems pretty straight forward but anything I should look out for?

There is an umbrella organisation that seems to coordinate the NHS charities, or at least charges them to join and then shares back some of the money raised. Any better ideas on a charity to choose for what ?I want to achieve?

I have no real fixed target so thought £10,000 sounded like a reasonable starting number.

What else do I need to consider?

All advice welcome, I prefer to learn from your mistakes than mine.

 
Posted : 09/11/2021 4:32 pm
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My worthless thoughts.

I am planning a charity ride for NHS Staff support

Everyone will think Captain Tom's contribution and "they've had enough already I reckon"

Any better ideas on a charity to choose for what I want to achieve?

Depends on what's your motivation, but when I did my solo ride for charity (don't like to talk about it, Smashie & Nicey etc) I picked a local young carers charity. Not just general carers (not that they don't deserve support) and no personal reason but has always just struck me as an incredibly sad/not acknowledged thing that happens every day in society. They don't get benefits, they don't get any recognition - they just do what they have to do as well as get an education. Being a child is at the bottom of their list.

There's pobably a similar set-up in your area.

https://youngcarersresource.org/

I have no real fixed target so thought £10,000 sounded like a reasonable starting number.

What else do I need to consider?

Your target?! I did a fair bloody hard slog solo and what I was doing was publicised on the front page of our intranet with an employee count of close to 6 figures, with even the perm sec donating - and I raised about £1200 before gift aid.

I am an arse though.

Any advice about JG that I can give will be many years out of date so I won't 🙂

Good luck though - I'd definitely recommend it as an experience, but would also definitely pick a more niche/unsupported charity.

 
Posted : 09/11/2021 8:02 pm
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but would also definitely pick a more niche/unsupported charity.

Agree with that.  Big orgs can burn through 10k in a second without batting an eyelid.  Small orgs will treasure a few hundred

 
Posted : 09/11/2021 8:11 pm
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What else do I need to consider?

What are you doing and why is it worth me donating to? And why should I donate to that instead of this other thing?

If you can nail those things you should do well.

Where are you donors going to come from? If it’s fairly localised, focusing on something that itself is local should give stronger results as people can find a sense of connection to it. That can be a big charity doing something local with income restricted to that project, or a small local charity.

The “thing” your doing can be also more effective depending on how people view the “worthiness” of the venture, and that doesn’t always mean being harder. It’s easier to fundraise (as a rule of thumb) for the London Marathon than some random local marathon for example.

 
Posted : 09/11/2021 8:14 pm
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My thoughts

A cyclist doing a charity ride is not something I would conttribute to. Its not that much of a challenge

£10 000 is a very high figure to achieve - reaching 1/10th of that would be good going

Put money raised into smaller charities preferably unpopular ones - I can give you the names of the charities I support - all 100% efficient ie all money raised goes to the good causes

NHS should not be looking for charity money

NHS staff support - a very inefficient use of money raised

sorry to piss on your chips

 
Posted : 09/11/2021 8:16 pm
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A cyclist doing a charity ride is not something I would conttribute to.

TBF he's asking for experience, not asking for contributions from cyclists.

Plus, WCA would probably get donations from here anyhow as the chances of him falling off and derailing a 19 carriage freight train are high.

 
Posted : 09/11/2021 8:48 pm
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Some good points that I take on board.

The NHS issue I get. I also don't like the way the umbrella charity is set up which is why I mentioned it. The reason I suggested that was that it was national rather than local and unless I have a very short ride around the local area then I need a cause people across the country can support.

Cyclist doing something for charity - I agree is not massively inspiring so I will think harder about how I can make it matter more to people. I will try to think of something that is close to home for people across the country. Suggestions welcome.

£10,000 doesn't seem that high to me when you think it might be spread over several months. I was raising £5K+ at the very early Big Bike Bash and that now raises about £25,000 a year thanks to the better management of the team I gave it to. Anyway, it is always useful to have a target, even if you don't hit it.

I will be adding thoughts here for your review so please share your wisdom.

 
Posted : 09/11/2021 10:48 pm
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Cyclist doing something for charity - fine. cyclist cycling for charity not much of a challenge unless is something really mad

thats my view. a challenge should take you out of your comfort zone into something that is difficult for you to do

 
Posted : 09/11/2021 10:52 pm
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a challenge should take you out of your comfort zone into something that is difficult for you to do

Sponsored window clean.

Edit: But seriously it's about the audience for the campaign, the charity and how it connects to that audience (be it specific or in a 'blimey, I've never thought of them' way' or going general in a big name) and the personal effort you'e making.

If I was your campaign manager, unless you've got some Aldi-level of social media ninjas behind you I'd be going small charity, humble ambitions and making clear the challenge you're taking on..

 
Posted : 09/11/2021 10:53 pm
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I just remembered the other thread I started about what I planned to do. This one was meant to be a question on that thread but for some reason I couldn't see it earlier.

MODS - Can we close this one or combine it with : https://singletrackmag.com/forum/topic/would-this-work-as-a-charity-ride/#post-12106185

 
Posted : 09/11/2021 11:00 pm
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[i]If I was your campaign manager, unless you’ve got some Aldi-levels of social media ninjas behind you I’d be going small charity, humble ambitions and making clear the challenge you’re taking on..[/i]

If we all shuffle over to the other thread please. You will see the challenge I am planning there.

 
Posted : 09/11/2021 11:05 pm
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If we all shuffle over to the other thread please. You will see the challenge I am planning there.

Respectfully (and I don't mean that in a "I'm about to be a *" sort of way), you might be better off keeping this one open and asking for ideas/experiences that you can nick and re-use - that thread looks like a wordy & complicated proposal with testicles drawn over a map of England.

Okay, maybe I am a bit of a * but it's well intended 🙂

 
Posted : 09/11/2021 11:13 pm
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The concept - I'm 100% aligned to TJ and others here.

I've never set Just Giving up but I know a few people who have and are not that tech savvy so it can't be that complex. Make sure people can Gift Aid (which I think means it has to be linked to a proper charity rather than just a general nice idea - and can't be split between two charities?).

The target - I also think you are being ambitious, I'm not sure how you were raising money for your big bike bash stuff - but did people feel they got something in return? or were you standing in front of them with a bucket? those are totally different from easy to skim over social media requests from someone seemingly enjoying themselves and asking you to click a link. I'd say the only way you'll get to 10K is if you have a really strong Social Media presence/plan and put as much effort into that as actually cycling.

 
Posted : 09/11/2021 11:18 pm
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I understand what you mean but I was looking for something that was new, unusual and national in scale.

The thinking being that if I can get the first hundred people to put in an average of a tenner then that would get a good number of points on the map. I would try to get stories from these people about the why or what motivated them. They would get their special badges etc.

This would hopefully then be big enough to properly push the message to businesses and more people who are happier with larger donations for a bit of publicity along with their charity donations. Perhaps add sponsorship slots to the web page, opportunities for product placements etc. This should leverage the efforts of the first £1,000 to generate more significant amounts.

I definitely need to think this through regarding the national opportunity with local relevance that also actually means something to me.

 
Posted : 09/11/2021 11:26 pm