Any guesses? It's a 15 minute video.
Etap Eagle?
eBike forum?
Fresh Goods Friday - finally.
ipads for all?
Coffee for loyal customers.
I'm going for fgf
Or
Another pointless channel
Laser ducks!
Atherton Team News - They were with them earlier in the week......
......and it was all a dream!!
*wibbley,wobberly fade*
E bike content
They're merging with Razzle
It would be a hell of a Coup if STW managed to get the Atherton Team Announcement.
the 15 minutes thing threw me. That's quite a long video.
Hora's coming back!
He was always among us.
Joe Cocker live performance
Chipps has got another new 'weird' *shirt?
I enjoy the social media input thought so this *comment is not malicious! 😄
Will they have the awkward 5 second silence at the start, like the Christmas prize video's, where the presenter looks at the camera, looks away, fiddles with something, looks away again, then finally starts?
Team STW Atherton - sponsored by On-One, British Canals, Todmordon knitwear and some oddball coffee company. Team boss Ed Oxley, mechanic Brant Richards and videographer the work experience lad.
😉
STW HQ relocating to Singapore?
Closedown for March, just in case?
Chipps reveals himself as one of the illuminati, spills the beans on chemtrails and 9/11 and the moon landings, thereby proving that JHJ was right all along.
It'd make you think...
A £200 pair of grips that 'really do make a huge difference'?
They've found the u in Favourite?
Monkey Tennis!
Team s****herton
They’re merging with Razzle
Is that still going?
Chipps reveals himself
Oh, I see. Maybe I'd better not watch at work, save it for when I get home 🙂
Chipps reveals himself
Some of us are at work, please.
An apology and the relaunch of the old classifieds?
Is it about how much they value our privacy?
Is it the new forum?
Is it the return of the "Last Poster" tooltip over the freshness timestamp in the main forum list?
New Canyon eBike specific socks.
Atherton Team News – They were with them earlier in the week……
my guess also
After pondering deeply the general trends of the world and the actual conditions obtaining in our empire today, we have decided to effect a settlement of the present situation by resorting to an extraordinary measure.
But now the war has lasted for nearly four years. Despite the best that has been done by everyone – the gallant fighting of the IT Suport and Development forces, the diligence and assiduity of our servants of the board, and the devoted service of our one hundred million Moderators – the war situation has developed not necessarily to STW's advantage, while the general trends of the world have all turned against her interest.
Moreover, the enemy has begun to employ a new and most cruel sarcasm, the power of which to do damage is, indeed, incalculable, taking the toll of many innocent lives. Should we continue to fight, not only would it result in an ultimate collapse and obliteration of the empire, but also it would lead to the total extinction of human civilization.
The old classifieds shall be restored.
Emperor Chipihito
Picolax thread restored from backup? (again)
Emperor Chipihito
Be afraid if the event starts with this music...
It’s a 15 minute video
It's probably a three minute video, and the rest of the time is waiting for the ads to load.
Assuming it's Atherton related. Plenty of other site talking about something similar.
New Robot owners, funded with Piers Linney?
If it is Atherton news...
New Atherton bikes company, and they have created their own team (like Joe Barnes) and Dyfi Bike Park is going to open soon.
Launching the new DracPad?
New P sponsor for RussyH.
It’s probably a three minute video, and the rest of the time is waiting for the ads to load.
😂
Maybe it’s a dramatic turnaround in STW privacy policy.
It’ll be a 15 min video where Mark announce that he no longer gives a shit about your privacy and starts reading out juicy nuggets from forum members direct messages for our entertainment?
New Atherton bikes company, and they have created their own team.
I thought that’s how they’ve operated for a while, hence them all always being on the same manufacturer?
The Atherons are now sponsored by an IT recruitment firm. That is why they are launching here? Expect the next head hunting offer to includ ethe latest carbon rimmed wonder bike
Excitement's reaching fever pitch here
Who had bets on it taking a couple of minutes to load? 😄
So what is it?
Well that's out there! No wonder Robot Bikes went quiet!
Oooh that's exciting!
Talk about an anticlimax!
I guess with the end of their racing careers in mind they are looking for future means to monetise the Atherton brand.
Just a DHer?
DW link so not interested, that's for trail bikes. Commencal will wipe the floor with them again with their design, with a bike that costs a third of what they will sell this for.
Is there any sound?
text summary for the youtube blocked pls?
Was excited for a moment then, not really exclusive it’s plastered all over the web.
DW link so not interested, that’s for trail bikes
If memory serves a little known DH racer called Sam Hill had some alright results on a DW-Link bike like the one below...
Well... I’ll be!
I guess that Team Rumours pic was of a robot, not an Atherton made of Cubes!
Atherton Bikes?! Didn't see that coming.
Best of luck to 'em. Glad to see Robot Bike guys are still in the MTB industry.
An all British brand.
Will it just be Robot Bikes with some different bike offerings? Or will be see a completely different lineup, designs & pricing?
Good for them I say, I hope it works out and they can make a success of it.
If memory serves a little known DH racer called Sam Hill had some alright results on a DW-Link bike like the one below…
Back in the day, when there were a lot of shite designs about.
Why pay the kinds of money they will ask for (hell, why even pay V10C money) when the most competitive bike on the circuit is a fairly cheap aluminium bike - one who's very stable riding characteristics also just happen to suit amateurs.
From what I've gathered a lot of the new 29 dh bikes coming through have crazy forward axle paths in the latter stages of their travel, save for the Commencal, Norco and the prototype GT. Looking forward to see if they can manage to keep it vertical on this bike.
I clicked on that link but I'm no wiser. Have they launched a Bike Park or a Trail Centre?
Drac - can you read it OK on your iPad?
fair play, best of luck to them.
Next time give them all a mic each and sort out the audio!
Echo above, audio is pretty poor.
Can't really hear what Dan is saying.
Interesting news though, look forward to seeing how it works for them.
Well went to read it on pink bike, not really in the mood to listen to a you tube vid for a short announcement.....
Good luck to them though, as I'm sure Rachel will prove the bike can go fast....
Must admit I loved the comment from the Canadian on pinkbike "Gwin: *becomes a team manager* - Athertons: Hold my beer"
😀
I'm interested to see what Dave Weagle comes up with!
I just think even the Athertons are going to have to come up with something very very good with some kind of added value to get people to pay robot bikes prices - and Gee and Rachael are going to have to go on a winning streak on it. The sales will live and die by how well both of them perform this season. I don't think it will be enough for Rachael alone to dominate the womens.
Are they trying to make a small fortune from bike construction?
Hope they have a large fortune to start with.
Good luck to them, but that's a few mouths to feed if it's to be more than a vanity project/sideshow, and a lot of travel and expenses to cover.
I'd love to see the business plan, surely the robot stuff will be only for flaghip(s), volume sales have to come from somewhere else.
clearly just a front to sell t-shirts.
Well with the people involved it's either going to be a really expensive vanity project or a lot more than how many bikes can we see cause of the name. Make something good and people will buy it, some to be different, some because of marketing, some because they tried it and loved it.
The Sam Hill effect with Iron Horse in Aus was amazing though, every kid had one, just missed out as by the time I was looking they were all on 3x welded.
’d love to see the business plan, surely the robot stuff will be only for flaghip(s), volume sales have to come from somewhere else.
I'm sure there are enough people out there that will buy a Atherton bike because of the name on it. There's enough folk with money that ride V10's that don't race (that used to include me) so I suspect they'll get reasonable sales.
I imagine they are not going to be aiming for high volume sales based on the construction and comments about customisation etc.
The Santa Cruz's have pedigree though, and if you're round Sheffield and know the right people you can get their stuff for well below RRP.
As I said, the company will live or die on whether they dominate this season. If not the fashion conscious will just carry on buying Santa Cruzs and the privateers on a budget who want a competitive bike will buy Commencal.
Bloody Nora, that website is absolutely impossible to read. I’ve seen a lot over the years, but that’s a humdinger. Chapeau.
Is it a like button?
The site looks better on a Computer, the mobile version looked worse.
Good luck to them I say, its a bold move in the current climate. I just hope they build bikes us mere mortals can afford and not just focus on high end.
Well I think that this is pretty spectacular news.
A British bike and probably the most successful family of riders who also happen to be British, joining together.
I would buy one just for the uniqueness of that. I live and ride in Britain, I admire what they have done. So I dont care about the price, where do I send my cheque ?
Couple of small questions;
1 - will I be able to ride the Hard Line on it
2 - will it make me as hard as Gee and a winner like Rachel
Not interested in that sort of bike, but good luck to them.
If they get it right it will be a good thing for the British bike industry.
The best of british to them,hope it all works out.
Anyone seen the bike yet? Loads of people posting a leaked pic on Instagram.
This link may or may not work...
