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I've just seen somebody on Facebook advertising for people to deliver the yellow pages directories! I didn't realise that they still printed them, seems like a massive waste of paper to me. Who still uses them? What with Google and the free ad mags that you get delivered they now really are a redundant media. Are they just clinging on to business?
What else am I going to rip in half to impress the girlies?
My local council refuse tip will not accept them in the "cardboard/paper" skip.
Why ever not?
What else am I going to rip in half to impress the girlies?
The last one we had delivered was more like a magazine, so not as impressive as in the old days. It was all in the technique anyway 😉
seems like a massive waste of paper to me.
Have you seen how small they are now? I can finally get my 15 minutes of fame on record breakers tearing them in half.
My local council refuse tip will not accept them in the "cardboard/paper" skip.
Check in the front/back directory itself - they might have their own local recycling arrangements, so rather than refusing them the tip might just want they put somewhere other than in the skip.
What with Google and the free ad mags that you get delivered they now really are a redundant media. Are they just clinging on to business?
The paper publication is the companion to their online operation so they're not just clinging on - Yell.com can often deliver more useful result than google. There are still plenty of households that aren't online, more than 20% of adults still don't access the internet daily. For local advertisers thats quite a significant chunk of market as folk who aren't online are going to be doing all of their transactions locally. And... with fewer businesses adverting in the Yellow Pages the ones that still do are getting a bigger share of that market.
Same with the phone book.
I can remember looking up someones number in one when I was a teenager, and ringing hoping that I had god the correct J.Smith out of the 15 or so in my town.
Same with the phone book.
Its interesting how that has changed. It used to be the only way any of us could be found by friends and relatives and it was quite rare for people to be 'ex-directory'. Now we more interested in trying to limit the ways in which we can be found and depersonalise our public information. The last thing we want is for our home address to be in the public domain!
I think it's the yellow dye that's the problem.
I think it's the yellow dye that's the problem.
If your local skip says not to put them in it might because they've got a dedicated receptacle for directories and [url= http://www.wasteconnect.co.uk/page.aspx?ID=be3961c1-417e-4290-b3ec-2617cda8e347 ]Yellow Pages themselves prefer to get their own directories back to recycle[/url]. They're not unrecyclable theres just a different route to recycling for them.
You can also opt out of receiving them if you have no use for them
I know that not everybody is on the net, older people for instance. My Grandma uses the ad mags or asks me!
Neither yellow pages or the 'free ad mags' are free to the people who pay to advertise in them so those paying punters obviously think its worth while. The problem with the mags is they're not very comprehensive and they're usually [i]very[/i] local so if you need a specific trade or service they don't offer many options.
I still advertise in it, costs me £12 a month. We have lots of elderly clients and they tend not to use the internet as much as others. We get a couple of calls each month from it.
I remember when it was 1/3rd of the years advertising budget to get a decent advert in there. Now it is too cheap to worry about.
The last one we had delivered was more like a magazine, so not as impressive as in the old days. It was all in the technique anyway
Do I look worried?
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