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Can someone explain what this is all about?
https://twitter.com/lindayacc/status/1683213997183574017
Don't look at me.
Looks like ChatGPT's attempt at an internet startup.
How TF is a name to "X" dreaming big?
Surely this is just an extension of what was already a vanity project to try and add credit to Elmos "input" into a product he hasnt made any better and existed long before he was forced to buy it?
Surely this is just an extension of what was already a vanity project
I think it was part of his "plan" when he brought twitter rather than an extension. He wants to do a equivalent of WeChat.
Honestly it's like an episode of The Office.
X, traditionally used to indicate something missing or failed to load.
Surely this is just an extension of what was already a vanity project
x-tension, please.
Thought it was a nice gesture, naming it after one of his kids.
In theory X isn't a terrible idea, it's unlikely to work and will cost £B's to develop but if it did work it would be a massive cash cow. The thing is you need a large highly motivated well-funded dev team, with clear strategy - not a team that's been cut to the bone with the direction being set by an edgelord, who thinks he's cleverer than he actually is, tweeting whilst stoned
Elon has a thing for 'X' as a company/ product name. PayPal was apparently almost 'X.com'...
His stated goal is to turn twitter into something more like WeChat, bolting payment and financial services onto a Comms app.
So he's killing off one of the most recognisable brands in the world because twenty odd years ago it was generally agreed 'X' is a kind of shit company name and he was voted down...
It's the master plan of X billionaire Elon Musk.
X-parrot
The branding has a familiar, comforting, feel, though.

He wants to do a equivalent of WeChat.
However, his starting move of collapsing the revenue of his existing assets, is certainly a non conventional way of expanding....
PayPal was apparently almost ‘X.com’…
Luckily, there were some adults in the room at the time...
Musk got lucky with PayPal and thinks it was down to his genius.
I think it was part of his “plan” when he brought twitter rather than an extension. He wants to do a equivalent of WeChat.
Sounds like the mistake he made was to buy Twitter, that isnt what he wants, instead of buying WeChat... that seems to be exactly what he wants.
Nevermind though - he can build his new dream from scratch with all the talented Twitter employees he bought.
I like that he's putting out a call for people to design a logo for something that as yet is non Xistent
Heres my effort

So now they've scrapped the name Twitter, the only thing that X has going for it is its users.
Many of whom are probably rolling their eyes and thinking again about whether they really want to stick with it.
Terrible judgement. I mean Facebook is a bad name for what it is, but Meta are smart enough to know that it has value as a brand.
I remember i worked for Wood Group, and they renamed themselves as 'Wood', which i thought was a bit random. After asking the managers, i asked why the one word company name.
They said that they wanted to be like Virgin, where Virgin is the Brand, and the the companies file under it, Virgin Music, Virgin Money, Virgin Atlantic etc.
So looks like Musk is maybe trying to align his companies under the brand name X. So Space X, X (twitter) etc. Just have to rename Tesla, Starlink etc...
I don't know about turning all his businesses to X but he seems to be developing a talent for turning them into ex
Just have to rename Tesla
TeXticles?
I don’t know about turning all his businesses to X but he seems to be developing a talent for turning them into ex
the ‘x’ is pronounced ‘nought’
Honestly it’s like an episode of The Office.
I dunno, I often felt pity for David Brent, whereas I think Elon Musk is just a massive xunt
This feels a bit like Hermes rebranding as Evri.
So if you used to tweet while on twitter, what do you now do on X?
Seems like the ultimate back-of-a-fag-packet rebranding exercise
🤦🏻♂️
X.com business unknown soon to be followed by x.com terror from the tweet.
So if you used to tweet while on twitter, what do you now do on X?
You “x” - catchy
From a design point of view, I think this just about nails it...
https://twitter.com/ch1w33th3d0g/status/1683237103147294720?s=20
Yikes that's a bad embed. Let's try again.
https://mastodon.social/@Popehat/110765110031504080
Here is how to distinguish Elon Musk’s new X.com from 1994 computer strategy gaming classic XCOM: one involves a brave struggle against freakish, hideous alien intelligence seeking to undermine world civilization with advanced technology and the other is a computer game
When’s the cage fight?
Didn't his mum ban him from doing that?
I've got to say, I agree with that tweet, new logo does look like some creepy dating app for weird men who're into, I dunno; school girls or some other weird shit.
dangeourbrain
Full MemberX.com business unknown soon to be followed by x.com terror from the tweet.
Well played
He has actually gone and done it - go to twitter.com and you're greeted by his crappy X logo.
Bonkers.
Why does it accentuate the stroke going down to the right? Is it Musk's net worth?
Sounds like the mistake he made was to buy Twitter, that isnt what he wants, instead of buying WeChat… that seems to be exactly what he wants.
It was how WeChat started (hence the name) so it does sort of make sense to start with twitter and build it out (WeChat not being an option due to being Chinese ignoring the price tag).
Just the execution has been somewhat flawed so far.
I just checked and x.com is parked with GoDaddy so if you are quick you can steal his domain.
I just checked and x.com is parked with GoDaddy so if you are quick you can steal his domain.
Unfortunately with their broker service, and I imagine musk's pockets are rather deeper than mine.
Just the execution has been somewhat flawed so far.
That's because it's not covered in any of HG Well's works
Has he considered launching an energy drink or sponsoring an F1 team?
Yeah, Elon clearly can't even afford a graphic designer.
https://twitter.com/jsrailton/status/1683456407104831488
It does make me wonder if he's got stock in x coin or something he's wanting to pump and dump
Does the use of the Blackboard Font mean that a foundry somewhere is about to get a big payout for using their IP?
Another cheapskate/lazy business owner.
Mark Hamill made me chuckle.
https://twitter.com/MarkHamill/status/1683203272147087362
It's not Blackboard Bold - that's a serif font and Musk's X is not.
Does the use of the Blackboard Font mean that a foundry somewhere is about to get a big payout for using their IP?
Another cheapskate/lazy business owner.
Whilst I can see how an entire font could be copyrighted because you can draw up a list of features that characterize it. Surely when you reduce that to one letter it's a bit more difficult?
The logo just looks like one of those rubbish things that hotels give you to put your suitcase on and seems equally as pointless.
Mark Hamill made me chuckle.
He still posted it on X though.
The logo just looks like one of those rubbish things that hotels give you to put your suitcase on and seems equally as pointless.
I'd agree, but after moving from a retro 80's Marriot (with wired collapsing X/strappy suitcase stands) to a Holiday Inn (with chipboard wooden box equivalent) on a piss wet day I realized what a good bit of design they were as the suitcase just sat there in a damp puddle.
[ / Allan Partridge mode]
Oh well, just refreshed and it's changed. But the colour scheme is still the same, as are the rest of the fonts, we're still 'tweeting' apparently. It's just so half-arsed, the new logo doesn't match anything else on the page.
The logo just looks like one of those rubbish things that hotels give you to put your suitcase on and seems equally as pointless.
I'm pretty sure they're for room service trays, at least that's what we used them for when I worked in the hospitality industry!
The X being in the top right will confuse old people everywhere. They’ll waste hours trying to shut it down and wonder why it won’t.
Are people sitting on the floor to eat their dinner?
I think this is a more important question than the ****ter re-lauch.
Are people sitting on the floor to eat their dinner?
Probably. I mean, I sit on the floor on the odd occasion I eat in the living room, I'd only spill something indelible on the sofa otherwise.
the logo is literally this: https://www.compart.com/en/unicode/U+1D54F
completely unmodified
Your post is literally this:
dissonance Full Member
They put a lot of effort into it.Grab unicode symbol and thats about it.
Completely unmodified
Given his biggest immediate problem is lack of revenue / advertisers, reducing his brand's value and market recognition seems an immensely daft thing to do....
Linda Jaccarino has 1660 Xes.
Donald Trumped exed
There's a X from so and so.
Nonsense.
Completely unmodified
apart from removing the serifs
Linda Jaccarino has 1660 Xes.
Donald Trumped exed
There’s a X from so and so.
Nonsense.
Oh I don't know "Boris Johnson has 1600 exes", there's some sense in that.
Sorry, I mistype, there's some truth in that. There's no sense in it at all.
He was asking for people to send in suggestions earlier, and the best one (in his opinion) gets used, the one at the moment is a placeholder. Until his attention gets drawn by something else after half an hour, he gets bored and it just remains as it is. 🥱😴
The logo just looks like one of those rubbish things that hotels give you to put your suitcase on and seems equally as pointless.
I’m pretty sure they’re for room service trays, at least that’s what we used them for when I worked in the hospitality industry
usually for luggage - for keeping your suitcase off the bed or the carpet. Bed bugs get from building to building by hitching a lift on people’s luggage so you’re supposed to keep bags off textile surfaces
He was asking for people to send in suggestions earlier, and the best one (in his opinion) gets used
all the best creatives make their living by sending their ideas to billionaires for free
all the best creatives make their living by sending their ideas to billionaires for free
I am sure he will thank the winner.
That or call them a pedo if they arent suitably grateful for being chosen.
Bed bugs get from building to building by hitching a lift on people’s luggage so you’re supposed to keep bags off textile surfaces
I've stayed in hundreds of hotels for thousands of nights and no-one's ever told that to me! Makes sense though.
Genuine question for Twitter users do you trust musk with your data.
He is running that place like his own personal play thing there are no balance and checks put in place.
Yada yada Google ect but musk is on another level
It is reported that Meta owns the trademark for 'x' in relation to social networking. And Microsoft owns it in relation to gaming. Hilarious if true, and another Musk masterstroke.
Hilarious if true, and another Musk masterstroke.
6d chess. We just dont admire the subtlety of it.
Things are bad when Sesame Street starts mocking you.
https://twitter.com/sesamestreet/status/1683508159942467584
