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Because people need to sell things.
I've heard talk they're changing the fashionable wheel size on bicycles. Whatever next?
[img] http://static1.squarespace.com/static/51938462e4b0ff340611a846/t/550afcc3e4b066240560c535/1426783432699/ [/img]
Because it's driven by teenagers and twenty somethings shopping and no-one wants to look like their mum.
Factories all over the world are right now making stuff that will be fashionable in 12 months time. Designers working well ahead of that.
Fashion trends are very well documented up to 2 years ahead in the trade media.
midlifecrashes - Member
Because it's driven by women, gay men and twenty somethings shopping and no-one wants to look like their mum's bum.
ftfy 😕
And flares? What was that all about?
Because it's driven by teenagers and twenty somethings shopping
Really? Which saddlebag/Audi estate/stove/camping sandal/wheel diameter is considered 'fashionable' by teenagers? 😉
[url] http://singletrackmag.com/forum/topic/deeply-unfashionable-saddlebags [/url]
[url] http://singletrackmag.com/forum/topic/saddlebags-hot-or-not [/url]
[url] http://singletrackmag.com/forum/topic/when-are-you-too-old-to-still-wear-a-baseball-cap [/url]
[url] http://singletrackmag.com/forum/topic/hat-for-the-summer [/url]
[url] http://singletrackmag.com/forum/topic/smart-casual [/url]
[url] http://singletrackmag.com/forum/topic/jeans-3 [/url]
[url] http://singletrackmag.com/forum/topic/jeans-2 [/url]
[url] http://singletrackmag.com/forum/topic/jeans-1 [/url]
(Short answer: Fashion markets exploit human vanity/insecurity while simultaneously promoting vanity/insecurity. Peer-groups/in-groups assist the process at no cost to the market by socially shaming/ridiculing 'unfashionable' individuals. A perfect loop.)
If it didn't, we'd be walking around in doublets, hose and high heels that emphasised our manly calves?
Bearskin is so prehistoric darling 🙂
Herd mentality. The fear of not having the right 'look'. Which is like nailing jelly to a wall as it'll have changed by some random hispter/fashionista by the time you've found it in Top Shop...
So they can introduce it again a decade later to a new generation. For profit, innit.
Ripped jeans, biker boots(girls), Grandad collar shirts, skinny jeans, STUPID HAIRCUTS etc etc.
[b]cheese@4p:[/b] Factories all over the world are right now making stuff that will be fashionable in 12 months time. Designers working well ahead of that.
Fashion trends are very well documented up to 2 years ahead in the trade media.
So much this. I worked in a business connected with Arcadia Group (home of Topshop et al) and was shocked (though, on reflection, I shouldn't have been) to find out how cynical and planned 'trends' are.
It's just a business endlessly marketing the next 'must-have' before declaring it over and replacing it with a new one so that new purchases must be made by the consumer. In that respect it's not all that different from many others, but the extent to which the 'new' is in no objective way better than the old and the turnaround time so short makes 'planned obsolescence' of white goods and electronics look restrained and eco-friendly.
PS and it only goes 'out of fashion' for so long. You see the fashion industry working in cycles, it's simpler and cheaper to market and copy styles from previous eras/decades, which of course sells off the back of 'retro-cool' (fashion words innit)
It's all poncense of course, but we all feel socially insecure to some degree or another (discounting the profoundly autistic or self-confident)
And the fashion industry also creates/exploits a perceived 'status' for the wearer. Most everyone wants to impress a potential mate/in-group/not be ridiculed/appear wealthier/as wealthy others. So as a business it works. And it works very well as long as we have cheap labour to keep us in affordable (and unaffordable - see finance industry) fake tan and togs. Even rebellion against fashion has become cleverly/cynically exploited as a fashion market in and of itself.
Did someone mention STUPID HAIRCUTS,
http://singletrackmag.com/forum/topic/just-been-to-the-barbers-and-now-i-look-like-a


