When brands become ...
 

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When brands become unwearable

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Sat in a pub, wearing some of the brands I’m going to refer to…

A bunch of fat bald headed lager drinking banter football supporting ***** lads just come in, a good percentage of them wearing Arcteryx and Fjällraven. Do I need to burn my wardrobe??


 
Posted : 25/11/2023 3:22 pm
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Yeah Arcteryx seems to be the next Canada Goose now in terms of the wearers of said garments.


 
Posted : 25/11/2023 3:27 pm
fasthaggis, Houns, Houns and 1 people reacted
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I’ve never heard of those brands!


 
Posted : 25/11/2023 3:27 pm
thols2, ernielynch, jonnyboi and 7 people reacted
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It’s an interesting thought process. Some brands are worn by people you may or may not identify with.

mckenzie, tap out, stone island, etc can all conjure a certain stereo type in my head.

something I don’t want to be associated with. But ultimately, is it your fear of what others might think of you that controls your buying habits?

many moons ago I saw a tshirt in top man that I liked (was only in there due to my other half at the time) and didn’t buy it as topman wasn’t my ‘style or lifestyle’ choice.

bit odd really, as it was just a grey tshirt with some outlines of tanks on it 🤷‍♂️


 
Posted : 25/11/2023 3:31 pm
J-R, Houns, J-R and 1 people reacted
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Seeing as I permanently live in Aldi jogging bottoms and 15yr old karrimor long sleeve shirts I figure I’m not qualified to pass judgment, have folk moved on from the North face puffa jackets then?


 
Posted : 25/11/2023 3:38 pm
davros, Poopscoop, Houns and 3 people reacted
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Luckily I’m wearing one of those brands jumpers, but it’s a woman’s one, they’d never wear it


 
Posted : 25/11/2023 3:39 pm
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@v7fmp if you wanna wear a tank top, you wear a tank top! 😉


 
Posted : 25/11/2023 3:41 pm
v7fmp, daviek, mrchrist and 5 people reacted
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North face is for the “roadmen”

Arcteryx and fjallraven seems to be about the boasting rights amongst the football hooligans (going from conversation I can currently hear)


 
Posted : 25/11/2023 3:41 pm
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What’s a roadmen?, obviously not a reference to council workers in hiviz jackets. <br /><br />

Shame bout fjallraven, I had a few items of theirs I bought from a shop in aviemore bout 10 years ago (bike trousers/shorts & L-S T-shirt , nice kit but horrendously expensive when not in sale. 


 
Posted : 25/11/2023 3:46 pm
Houns and Houns reacted
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Roadmen = Chavs/Neds


 
Posted : 25/11/2023 3:56 pm
somafunk and somafunk reacted
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Trend/fashions are a funny old thang once a tribe gets hooked.
Every other (overseas) student in St Andrews wears Fjallraven,can't move for wee foxey fekers.
None of them looked like they ran with the casuals,or a young team. 😆


 
Posted : 25/11/2023 3:59 pm
J-R and J-R reacted
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Roadmen = Chavs/Neds...

... Wearing black trackies and black north face hoodie, the foot soldiers doing county lines deliveries


 
Posted : 25/11/2023 4:03 pm
somafunk, el_boufador, Houns and 3 people reacted
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We live next door to Millfield one of the country's top private schools and most of the pupils civvies are from North Face 🤔


 
Posted : 25/11/2023 4:17 pm
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Wearing a logo’d brand of any sort is very non-u.


 
Posted : 25/11/2023 4:23 pm
Houns and Houns reacted
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yep, as Viz top tips would have said, simply avoid the problem by not buying any branded kit!

Looks at self in mirror - It will be a while before Alpkit, Craghoppers and Clarks get trendy based on what i'm looking at!


 
Posted : 25/11/2023 4:28 pm
jameso, cogglepin, Houns and 3 people reacted
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Fred Perry had this worse and dealt with it well - black and yellow polo adopted by American fascists, they pulled the design from the range and made it clear this was completely against Fred Perry himself's values, never mind the brand's.


 
Posted : 25/11/2023 4:29 pm
silvine, jameso, Houns and 3 people reacted
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I thought this was about Howies when they had necks so wide and arms so long I resolved to stop shopping with them.

As for other people in your brands, just don't be one of those guys!


 
Posted : 25/11/2023 4:29 pm
mark88, mrchrist, mark88 and 1 people reacted
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Just a difficult phase, I mean Hugo Boss got through theirs..


 
Posted : 25/11/2023 4:32 pm
hightensionline, ayjaydoubleyou, ready and 13 people reacted
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Heh @ jambo

Howies? I won’t buy anything of theirs any more as the quality went crap about 6 years ago 


 
Posted : 25/11/2023 4:36 pm
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Howies? I won’t buy anything of theirs any more as the quality went crap about 6 years ago

Printed T-shirts used to be great, now that aren't. Haven't bought from them for ages.


 
Posted : 25/11/2023 4:38 pm
Houns, footflaps, footflaps and 1 people reacted
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Do I need to burn my wardrobe??

I'd hold out; if they see you in the same gear, they may burn theirs first 😉.


 
Posted : 25/11/2023 4:56 pm
daviek, dovebiker, funkmasterp and 19 people reacted
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My mate from the cycling club rocked up to the pub with a black and yellow Fred Perry polo. Oh how we laughed..

He was completely oblivious to the proud boys connection..


 
Posted : 25/11/2023 5:02 pm
ratherbeintobago, cogglepin, Houns and 3 people reacted
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Yes, you need to move on from Arcteryx to Veilance, 👍


 
Posted : 25/11/2023 5:05 pm
Houns, footflaps, footflaps and 1 people reacted
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… Wearing black trackies and black north face hoodie, the foot soldiers doing county lines deliveries

Ahh, Ive learned a new descriptive word on stw


 
Posted : 25/11/2023 5:13 pm
Houns and Houns reacted
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I guess I'd better bin all my Doc Martens in that case, including the pair I bought this afternoon, due to their former association with short haired gentlemen of a certain political persuasion.

The problem is that they're just too comfortable.


 
Posted : 25/11/2023 5:17 pm
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Yes, you need to move on from Arcteryx to Veilance,

And when you've stopped poncing around with the pauper brands you can move onto ThruDark.


 
Posted : 25/11/2023 5:19 pm
milan b., dissonance, grahamt1980 and 5 people reacted
 ton
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i am so glad i have now reached my moleskin/cord/flannel/wool time of life. bought for comfort rather than a impressive fashion statement.


 
Posted : 25/11/2023 5:21 pm
ThePinkster, simondbarnes, Houns and 3 people reacted
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I’ve plenty of those Ton 


 
Posted : 25/11/2023 5:24 pm
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Didn't Fjällraven just have a Collab with Specialized? I think that tells you everything you need to know


 
Posted : 25/11/2023 5:26 pm
dogxcd, Houns, dogxcd and 1 people reacted
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Just a difficult phase, I mean Hugo Boss got through theirs..<br />

Yes but zere uniforms vere ze best. Very slimming.


 
Posted : 25/11/2023 5:26 pm
Houns and Houns reacted
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Fred Perry had this worse and dealt with it well – black and yellow polo adopted by American fascists, they pulled the design from the range and made it clear this was completely against Fred Perry himself’s values, never mind the brand’s.

I had a much worn and much loved one, had been at various Specials and ska gigs over the years, only for it to become polo non grata. I kept it for a while wondering if the heat would go off, but no. In the end I sent for fabric recycling, even though I could have ebayed for decent money.

I guess I’d better bin all my Doc Martens in that case, including the pair I bought this afternoon, due to their former association with short haired gentlemen of a certain political persuasion.

This items of culture is a bit weird - plenty more wear / wore DM's besides far right skinheads.

https://en.wikipedia.org/wiki/Skinhead


 
Posted : 25/11/2023 5:37 pm
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@Houns I'll chuck you some of my surplus Arc'teryx LEAF stuff, then you'll stand out from the grubby consumer types with something a little more exclusive. 😉😂

Or as someone suggested get some thru-dark.

Then you can be judged by the military crowd in the same way. 😂


 
Posted : 25/11/2023 6:08 pm
Houns and Houns reacted
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If it’s multicam free then I’ll take you up on offer 😜


 
Posted : 25/11/2023 6:11 pm
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Regatta and F&F jeans will do me.


 
Posted : 25/11/2023 6:27 pm
davros and davros reacted
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And when you’ve stopped poncing around with the pauper brands you can move onto ThruDark

or move on to Acronym, you won’t see any footy hooligans in that stuff.


 
Posted : 25/11/2023 6:31 pm
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I like certain brands. They fit me well , they are good quality.

I won't buy anything from said brands that shouts the brand.

Cahartt are particularly bad for this at times with big logos.

Selected homme - I'd challenge you to tell me which of my clothes are theirs but yet they have been great fit long lasting and don't fade.

Columbia - another they have a range with tiny logos or prints that don't feature their logo - and they have a shouty shouty range.

Montane are a brand I liked because their logos would fall off after 2-3 washes 🙂

Fatface are a brand that's become unwearable. Their clothes just don't last like they used to. Fade /shrink/thin materials. Used to be half decent lasting.


 
Posted : 25/11/2023 6:36 pm
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Millfield, Clarks - what is this,  getting Street wise?

I have a Rohan habit, but today I was mostly wearing Helly Hansen, North Face,  Berghaus, Decathlon running bottoms, Marks and Spencer shreddies and sat in Alpacka.


 
Posted : 25/11/2023 6:37 pm
reeksy, theotherjonv, AdamT and 3 people reacted
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Fat ✔️

Bald headed ✔️

Lager drinking ✔️

Football fan ✔️

Wearing Arc'Teryx ✔️

😂

come on you Baggies 🔵⚪

PXL_20231125_183509345


 
Posted : 25/11/2023 6:39 pm
sandboy, davros, lb77 and 17 people reacted
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do you have to pay extra for a seat facing away from the pitch 😉 


 
Posted : 25/11/2023 6:45 pm
droplinked, reeksy, v7fmp and 33 people reacted
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*sneers @sc-xc

nasty cold sore there 😋


 
Posted : 25/11/2023 6:45 pm
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North face is for the “roadmen”<br /><br />

Frankly, so what? I have a NF fleece, a Nuptse jacket and a Nuptse gilet. The fleece was bought sometime in the early 80’s, the other two some time in the early 90’s, with my share of a work lottery win. Just because all the Gen Zeds have latched onto it, doesn’t mean I’m going to stop wearing it. <br />Having said that, it rarely gets cold enough to wear it anyway. If I wear any down items they’re either from Jottnar, Uniqlo or Decathlon.

Arc’teryx was always much too expensive, although they do have a cool logo.


 
Posted : 25/11/2023 6:47 pm
Houns and Houns reacted
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Santa?


 
Posted : 25/11/2023 6:47 pm
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I would have thought that Boss, Polo, Armani, Hilfiger etc have always been unwearable and poor taste.  The outdoor ones (with the possible exception of North Face) are good kit when worn for their intended purpose.


 
Posted : 25/11/2023 6:47 pm
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do you have to pay extra for a seat facing away from the pitch

If it stopped me watching this shit, I'd happily pay to look at the ugly bastards behind me!

nasty cold sore there

😂 


 
Posted : 25/11/2023 6:50 pm
Houns and Houns reacted
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About 20 years ago, whilst on holiday in Canada, I bought a bright red down jacket, that was advertised as being used for Polar expeditions and used by ground workers at remote Canadian airports. Bloody hell my Canada Goose was good, warm for Canada, brilliant for over here.
Unusual too. Rarely saw another in the UK.
Jacket is still perfectly serviceable, and still looks ruggedly good, but I don't dare wear it now. I'd either get robbed of it by one sector of society, the other would cover me in paint!!!
A couple of years ago I had to buy another warm jacket whilst the CG sits unused in the cupboard


 
Posted : 25/11/2023 7:03 pm
Houns and Houns reacted
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CZ don’t fret I have some 20+ year old  NorthFace stuff too that’s worn almost daily 

Anyone want a couple of keys?


 
Posted : 25/11/2023 7:12 pm
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Did you point out to the lager boys that their tops were pretty good for counterfeits?


 
Posted : 25/11/2023 7:14 pm
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Original Nuptse from SF outlet store in 1998. My kids think I’m well cool.


 
Posted : 25/11/2023 7:19 pm
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If I wear any down items they’re either from Jottnar, Uniqlo or Decathlon.

Arc’teryx was always much too expensive, although they do have a cool logo.<br /><br />

i love the fact you always mention jottnar and in the next sentence claim Arcteryx is too expensive. 


 
Posted : 25/11/2023 7:32 pm
doris5000, Houns, allyharp and 3 people reacted
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Like this is a new thing.

Never worn Helly Hansen for exactly this reason, the Buckfast brigade put me right off. Which is stupid really because it's been 20odd years since that was even a thing.


 
Posted : 25/11/2023 7:48 pm
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Having been at the Kendal Mountain Festival last weekend, and seeing the mountain rescue stuff, I’ve been looking at HH stuff, I need a new waterproof hardshell 


 
Posted : 25/11/2023 7:53 pm
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Anything expensive will be picked by some shady group.  I recall that already 30 years ago some gentlemen in herbal delivery business were using TNF down jackets.


 
Posted : 25/11/2023 8:04 pm
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Best not affect Rohan. 

My best 2 pairs of 18 year old baggie shorts are Rohan, i'm in shorts for 9 months of tje year, and I'm not planning on changing them for anything new before the rest of this decade is complete, at the earliest.


 
Posted : 25/11/2023 8:40 pm
kelvin and kelvin reacted
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ThruDark must the current ultimate in ****erwear surely?

Berghaus suffered badly with this in Scotland back in the late 80s and 90s - the Mera Peak was the jacket of choice for the discerning ned.


 
Posted : 25/11/2023 8:42 pm
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I feel pretty posh if I'm wearing any own brand Decathlon stuff, a little smug too as "it just works".

If you know, you know.


 
Posted : 25/11/2023 9:02 pm
nuke, tall_martin, kelvin and 3 people reacted
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As long as they all stay away from Kuhl and Dickies I'll be fine...


 
Posted : 25/11/2023 9:14 pm
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As long as they all stay away from Kuhl and Dickies I’ll be fine…

😂 I hate to say it but the jacket I was wearing up the football today was Kuhl


 
Posted : 25/11/2023 9:19 pm
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It's Fred Perry, lager belly and nearly-but-not-quite Northampton brogues: Dad Lads!


 
Posted : 25/11/2023 9:34 pm
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The problem is that they’re just too comfortable.

eventually*<br /><br />

*may involve several years of blisters 


 
Posted : 25/11/2023 9:59 pm
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Be careful, In the US Kuhl jackets are almost always paired  with a MAGA baseball cap…it’s the label of choice for the red neck trump supporter…


 
Posted : 25/11/2023 11:25 pm
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winston
Be careful, In the US Kuhl jackets are almost always paired with a MAGA baseball cap…it’s the label of choice for the red neck trump supporter…

Am disappointed now to say the least. Hopefully that won't travel well...

(I am however, as close to a redneck as the UK has - grew up in The Fens - so I guess I'm staying true to my heritage)


 
Posted : 25/11/2023 11:32 pm
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Never heard of ThruDark clothing so had a look, seems ideal for the likes of those cosplaying proud boy goons


 
Posted : 25/11/2023 11:36 pm
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S'funny, in my world, Arcteryx is what overly serious Autechre fans wear to gigs where they drink IPA and discuss why techno used to be great but now it's shit

will be a while before Alpkit, Craghoppers and Clarks get trendy

Clarks have been trendy for a long time! I give you: one of the biggest Dancehall tunes of the century so far

https://m.youtube.com/watch?v=XPuC3LdFybs


 
Posted : 25/11/2023 11:48 pm
csb and csb reacted
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Too much?

(Made in Mexico.)


 
Posted : 25/11/2023 11:55 pm
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Clarks?
Great for children shoes - and that's all.


 
Posted : 26/11/2023 12:00 am
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And when you’ve stopped poncing around with the pauper brands you can move onto ThruDark.

and when you’ve stopped slumming it here, you’ll ‘upgrade’ to SnowPeak. It’s only a matter of time before the football/chav crowd get their hooks into that.


 
Posted : 26/11/2023 6:18 am
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it was just a grey tshirt with some outlines of tanks on it

Nice. Pressurised cold are my favourite.

do I have to bum my wardrobe?

What you do with your wardrobe in the privacy of your own home...

#kerning


 
Posted : 26/11/2023 6:34 am
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Whenever I see folks wearing outdoor gear on the high street I mostly want to ask them if they’ll swap. It’ll work for both of us, they’ll look like they wear it for the intended purpose and I’ll get shiny new looking  kit 😃


 
Posted : 26/11/2023 8:16 am
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Still happily wear black and yellow Fred Perry and DM's. But then equally as happy to tell any person in the pub who wants to moan about their favourite right wing issues to me that they are in fact incorrect.


 
Posted : 26/11/2023 8:21 am
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Still happily wear black and yellow Fred Perry and DM’s

This as well. I have a pile of Fred Perry polos, including 4 classic black/yellow. Still a staple in the punk scene, look good with cherry red DMs.

I do wear a SHARP badge on my parka or Harrington though...


 
Posted : 26/11/2023 8:30 am
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(I am however, as close to a redneck as the UK has – grew up in The Fens – so I guess I’m staying true to my heritage)

High six my fellow Fen slogger!


 
Posted : 26/11/2023 9:10 am
reeksy, nobbingsford, colournoise and 5 people reacted
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I do wear a SHARP badge on my parka or Harrington though…

Can you still get proper Harrington's? My last one was bought from Nelson house in Brum in around 1979 along with some sta-press farrahs


 
Posted : 26/11/2023 9:28 am
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it's just we're skinheads by accident rather than a hairstyle nowadays.....


 
Posted : 26/11/2023 9:33 am
Houns and Houns reacted
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High six my fellow Fen slogger!

Same here, we must all be related


 
Posted : 26/11/2023 9:38 am
colournoise, Houns, colournoise and 1 people reacted
 vd
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Used to cycle with a stick-thin chap who wore Rapha head to foot, but swore never again once he realised that they had expanded their range into plus sizes for the more upholstered gentleman (like me). Apparently ‘biffa’s’ were very off-brand.


 
Posted : 26/11/2023 9:52 am
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Harrington ?
yep, I have one of these :
https://frahmjacket.com/products/harrington-racer-jacket


 
Posted : 26/11/2023 10:51 am
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goldie lookin chav machine


 
Posted : 26/11/2023 11:21 am
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Do I need to bum my wardrobe??

Whatever you want to do with your furniture in the privacy of your own home is your business...


 
Posted : 26/11/2023 4:56 pm
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Finisterre because of Dominic Cummings.


 
Posted : 26/11/2023 5:04 pm
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Meh.

1994 and Berghaus was all the rage.

I own and wear a lot of Berghaus, and don't see it 'on the street' as much.

Full circle?


 
Posted : 26/11/2023 5:12 pm
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