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By the looks of the comments and the dislikes this video has, I hope none of you have money invested in this company...
I don’t shave and that has just cemented my inclination to continue not to do so. Cringeworthy when a company tries to cash in on something like that. Stinks of design by committee.
Nope. I think they are trying to make a point and have tied their name and slogan to it. That doesn't annoy me as much as a load of other shit out there.
It's for the American market which does say and act slightly differently but I'd say it's heart is in the right place
Yeah looking at the comments it's 100% predictable
This is what happens when you hire your marketing department from liberal arts colleges. Edit: So when do you think Gillette will pull the video?
Notice how it was black men stopping white men from being bad. Like that ever happens.
HAHAHA the marketing director was too afraid to say "no" to a feminist VP's ad pitch. So this is the consequence.
This solidifies my decision to never buy a Gillette product again. So sick of the feminization of boys and men in this country.
this is clearly propaganda and that’s coming from a woman
They're not attacking men in this video. They're explicitly attacking white men. Watch it again and pay attention.
Some lovely people out there. Shame they forgot Rule 1
Shame they never made one for their womens products encouraging them to be real women and not gold digging whores.
Shame they never made one for their womens products encouraging them to be real women and not gold digging whores.
Wow, thats quite the opinion you have there.
Not the first time you've come out with demented misogynistic bollocks either...
I'm sure there is room for more on the list
Oh it's only men we need to teach how to behave. I see, sorry.
Oh it’s only men we need to teach how to behave. I see, sorry.
Oh some whataboutery.... It does appear that there are some significant problems in society, using a male orientated product to highlight that to their target audience seems a good way to get the message across and saying that it's time that things changed. I have not followed to see if other people are making ads aimed at women, have you? Where did you check?
Where did you check?
Your post history. If they had you'd be up in arms.
Oh some whataboutery…. using a male orientated product to highlight that to their target audience seems a good way to get the message across...
Blacks in the UK commit three times as much crime. Make a list of why racial profiling is wrong, you might get it.
Hart seems to be in the right place and the core message of leading by example is something we can all agree to.
Now, if we can just get tampon adverts to shy away from skydiving and riding horses over deserted beaches to an evening of complaining about bike trips appearing to take precedence over family holidays advertising may start resembling reality.
Blacks in the UK commit three times as much crime. Make a list of why racial profiling is wrong, you might get it.
PMSL and you think I have missed the point!! Nobody has been profiling these men, it's a lead by example campaign. Seems some have a real problem with that.
Oh it’s only men we need to teach how to behave. I see, sorry.
No, just the ones that believe women generally need convincing not to be gold digging whores.
Straight edge razors, leather jackets and big **** off aviator watches to massively increase in sale volumes and google searches. Gillette to drop 33 percent of it's share price inside a week.
Get woke, go broke. Same happened to BFV.
It's heavy handed in tone but absolutely spot on in message.
If you think it's not a message that needs to be spread then you're part of the problem. So what if it was made by a woman? Why might a woman have a personal stake in men's social behaviour?
Oh it’s only men we need to teach how to behave. I see, sorry.
Talk about straw clutching. It's a product aimed squarely at men, so that's why it's a message about men. And the behaviour it addresses is cultural and highly damaging, so that's why it needs addressing at a mass level.
Blacks in the UK commit three times as much crime
I wonder why....?
Hart seems to be in the right place and the core message of leading by example is something we can all agree to.
I thought he did Head and Shoulders?
I wonder why….?
Cultural? It's highly damaging, maybe we need a campaign.
Funny how it's acceptable that these type of things are only aimed at men. Most commonly white men at that. Seems to be the only group that gets blamed (in a socially acceptable way) as a whole for the behaviour of a minority within it. Men are supposed to hold other men accountable for their actions, men as a whole need to change, calling people toxic for the way they are. The same people who endorse this would be the first to shout if the same was asked of any other group. Why are they so blind to their own hypocrisy?
No, just the ones that believe women generally need convincing not to be gold digging whores.
Black bloke once wrote song about this but he wasn't saying she was a gold digger...and he used the n word....oddly he was an artiste so it was OK
The same people who endorse this would be the first to shout if the same was asked of any other group. Why are they so blind to their own hypocrisy?
With the power comes the responsibility. As a group we are the ones with the most power and the greatest ability to make a change. Perhaps you are not seeing targeted ads to people who are not like you....
As a group we are the ones with the most power and the greatest ability to make a change.
Every group has the most power over their own and have the greatest ability to make a change within that group. My point still stands. Any other group targeted with such as message wouldn't be acceptable.
I hope none of you have money invested in this company…
Who? Gillette?
They could just release a video of them burning a huge pile of money with the tag line "this is your money, but it smelled a bit funny, we don't want it."
They're the biggest player in this market by far, they first created the 'fancy razor' thing in 1998. They spent $750m in R&D at the time developing the Mach 3, which is long, long, long recovered.
Their blades (various types for Men and Women) cost between 10p and 15p each to produce - they cost around £2-£3 for consumers and they sell around 20 million of them a year.
The advert is pretty jarring for people my age (40ish) but we don't matter, we've long decided how we'll shave and very few people ever change, but it's not for us, it's for people like my Son, he's 13 and will need to start shaving soon, that advert is perfectly aligned to his thoughts, he and his mates (sorry, friends, 'mate' is too male biased) are falling over each other to be more progressive and more offended than each other.
Is it not just top notch gammon baiting?
Or do people not like it because they recognise the toxic behaviours in themselves, and are looking for someone else to blame?
Yeah. Sure. Whatever.
Wilkinson Sword, here... 🙄
The advert is pretty jarring for people my age (40ish) but we don’t matter, we’ve long decided how we’ll shave and very few people ever change, but it’s not for us, it’s for people like my Son, he’s 13 and will need to start shaving soon, that advert is perfectly aligned to his thoughts, he and his mates (sorry, friends, ‘mate’ is too male biased) are falling over each other to be more progressive and more offended than each other.
this
The same people who endorse this would be the first to shout if the same was asked of any other group.
Nope, I know folk within LGBT circles campaigning against transphobia, bi-erasure and other issues. But let's not allow facts to get in the way of another MRA rant eh?
I think it's a bit heavy handed but what is it about the message people are struggling to accept?
"Be nice to people" doesn't sound particularly contentious.
Legal wearing of chunky watches and cock-bragging rights?
I think it’s a bit heavy handed but what is it about the message people are struggling to accept?
“Be nice to people” doesn’t sound particularly contentious.
Pretty much that.
I watch little TV so don't see many ads but I can see that this one is less about the product and more of a moral message. Maybe that's what upsets folk? They'd rather see some homo erotic shaving going on (preferably a hunky young man, tanned. topless and gleaming with moisture).
Dreadfully miscalculated bit of virtue signalling nonsense. Gillette are rightly being pilloried on social media.
I am also disgusted that this advert is targeted at men only.
Also, there are too many white men in this advert.
Outraged I say!
I mean I think it's a little cash cow milky milky, after all, as Bill Hicks said, "if you work in advertising.... " , but I always find this sort of thing is great for bringing certain people out of the woodwork. It's part of the movement that you may have heard of challenging the actions of men, which of course often disliked by those who seek to lose that power and usually gets dressed up as a legitimate concern about 'reverse discrimination' and going too far. This is just the start OP and I think it's grand, because it's being debated on a cycling forum.
Don't worry there will be a womens minority group hatching a plan because they were left out of the target audience
When did Gillette decide what a man should and should not be? I thought they made razors with ever increasing blade counts
If it bothers folks that much just ignore it ..can't see what all the fuss is about ..but then I don't usually take much notice of this kind of bullshit ..
When did Gillette decide what a man should and should not be?
So is any one actually disagreeing with the don't be a dick message there?
Mehh, I had the misfortune to witness a red faced Piers Morgan shouting over a "radical feminist" on the mess room TV this morning.
I'm with gillette on this even if I wasn't before.
I don’t object to the message. I object to being lectured to by a company whose aim is to sell razor blades. It’s the sanctimony of what is actually an advertising campaign which grates. Think Benetton. It’s just annoying.
So is any one actually disagreeing with the don’t be a dick message there?
Most folk don't like being lectured to, especially if they feel that they're not, individually, part of the problem.
I don’t object to the message. I object to being lectured to by a company whose aim is to sell razor blades. It’s the sanctimony of what is actually an advertising campaign which grates. Think Benetton. It’s just annoying.
It is not at all difficult to avoid the advert or products. Oh, and referencing Benetton proves the success of their strategy, no?
Gilette are ****s for pink tax, obselescence and over-use of plastic etc, and will remain so despite this virtue signalling.
Benetton proves the success of their strategy, no?
Let me just check.... nope. No Benetton garments in my wardrobe, so not that successful really.
^^^ Is a fair point. Did Gillette not recently get taken to court over charging more for their Venus range?
Still I can agree with the message without necessarily supporting the companies prior actions.
The fact its caused masses of butthurt on Youtube among halfwits who like to use phrases like "femi-nazi" and "corrosive left" means its probably doing a good job.
Let me just check…. nope. No Benetton garments in my wardrobe, so not that successful really.
They failed to sell to a frothing gammon? They must be devastated.
Them sides ain't gone shave emselvs
The fact its caused masses of butthurt on Youtube among halfwits who like to use phrases like “femi-nazi” and “corrosive left” means its probably doing a good job.
I take the view that if Piers Morgan hates it, it's probably ok.
I'm struggling to get upset by this, I must say.
If it's infuriating a load of knuckle-draggers into the bargain..... then I guess it's a net positive?
Positive message - tonally awful.
Some of the 'dramatiZations' would've pass for 90s cinema.
I didn't watch it. but I did see the gif of the lady doing the "whoosh/over the head" mime.
Who's she?
I don't know why men are getting so upset. Everyone knows that real men have beards, and so have no need for razor blades, and can blithely ignore these adverts, whilst chopping wood and saving kittens from trees.
Anyone who wants a smooth, lady-like face is already a feminised cuck, and so the advert is unnecessary.
Lots of Men recognising these behaviours in themselves and getting very upset that the inanimate object they thought was their friend is judging them.
Most folk don’t like being lectured to, especially if they feel that they’re not, individually, part of the problem.
Very true, I hope they managed to just ignore this advert as they had already worked out how to be a decent person. I guess they feel the same way about drink driving, speeding and seat belt ads. It's a tough life.
If you think it’s not a message that needs to be spread then you’re part of the problem.
YOU'RE part of the problem.
No, YOU'RE part of the problem.
No, YOU'RE part of the problem.
etc.
Whilst i agree with the sentiments of a sort in the ad, it is a bit much being preached to by a company that feels the razor should be mostly plastic and thrown away, who has previously been all about men being manly and who charged more for the female version of their razor over the male version with an identical blade in it...
I think a lot of the problem with modern culture (making myself sound really old now) is that instead of preaching "be good to one another, treat everyone fairly", we constantly try to put people in different groups, make that group feel like they are different to everyone else and then hold that group up on a pedestal often, with the media really not helping because everything has to be a conflict, whether it be trans-rights, immigrants or even just cyclists vs drivers.
People spend loads of dosh on landfill tat how strange! embrace the foliage
Most folk don’t like being lectured to, especially if they feel that they’re not, individually, part of the problem.
Thing is, folk never think that, individually, they're part of the problem, pretty much regardless of what the problem is.
Real men don't get upset about adverts. (Except when they banned the orangutang one at christmas, the monsters).
Having said that 🙂 There are 2 versions of the ad on youtube.
The 31 second version had me thinking "Damn right!"
The 1:49 version had me thinking "eff off!"
Theres something about the longer one (tone?) that makes react negatively to an ad that is putting forward a view I completely agree with.
On balance, thats probably not a good ad.
Until Gillette make a 5 blade shaving chainsaw, I'm OUT
Thing is, folk never think that, individually, they’re part of the problem, pretty much regardless of what the problem is.
True, but lumping any demographic together and judging them all by the same standard is exactly the sort of prejudice we should be seeking to avoid. For instance, on a topical issue, how many times have folk on this site blamed the older generations for Brexit, despite the fact that not all of them/us voted the same way?
I didn’t watch it. but I did see the gif of the lady doing the “whoosh/over the head” mime.
Who’s she?
yes, loving the plunging shirt, you can almost see her tits!
oh - the adverts aimed at me isn't it?
Pass me a ****ing razor ..not another Brexit thread ..
I guess they feel the same way about drink driving, speeding and seat belt ads
Well if, say McDonalds, put out an ad which implied that they were somehow entitled to pontificate about drink driving, then yes, I would get irritated by their attempts to sell their crap by heavy handed virtue signalling.
True, but lumping any demographic together and judging them all by the same standard is exactly the sort of prejudice we should be seeking to avoid.
Fair enough, but I'll bet there's not a single fella here who has not, at some point, acted in a misogynistic or sexist manner, possibly/probably without realising it, and any offence so caused may well have been done unwittingly. So, any reminder to us chaps to think about our attitudes and actions towards women cannot be a bad thing.
True, but lumping any demographic together and judging them all by the same standard is exactly the sort of prejudice we should be seeking to avoid.
Holding people to the same standard isn't wrong.
It felt a bit like the sort of clunky take Michael Bay might have taken on the whole topic of "Toxic Masculinity" if he wasn't a net contributor to it...
OK it was a bit "Heavy handed" but it's probably not native territory for P&G (an American Corporation) to include much in the way of social messages in their advertising its a sphere of the media not known for using subtle messaging.
TBH I agree with the message, that it's delivery upsets so called "Gammons" doesn't surprise or trouble me...
I'm sure Lynx will still be implying borderline date-rapey properties of their products so a sort of overall "balance" can be claimed for the hyperbolic advertising of the mens toiletries...
Is it not just top notch gammon baiting?
Or do people not like it because they recognise the toxic behaviours in themselves, and are looking for someone else to blame?
I agree with the message, it’s the delivery that is utterly cringeworthy. Then again, as stated, it’s aimed at the American audience. It was like an advert for Dawson’s Creek or something.
Then again if we’re reduced to taking advice from a disposable razor company it’s way too late, we’re ****ed!
Holding people to the same standard isn’t wrong.
Nope. But assuming everyone is at the same standard is and that's why I think it can come across as preaching.
Nope. But assuming everyone is at the same standard is and that’s why I think it can come across as preaching.
Does a drink driving advert assume that everyone drink drives?
Does a drink driving advert assume that everyone drink drives?
Fair point, but a drink driving ad that only featured, say, middle class women might cause a similar "backlash" from that one demographic?
Just wait 'till they find out about Sesame Street....
KFC puts out an ad encouraging skinny people to step up and prevent fat people making choices that make them fatter. If skinny people don't take responsibility for their fat conterparts then all those kids watching them will grow up fat as well. After all obesity is a national crisis and causing problems with society, about time this message got put out there.
Does a drink driving advert assume that everyone drink drives?
Interesting point actually, anti-drink-drive campaigns tend to try and draw a direct line between the negative behaviour and ultimate (potential) consequences (generally without much subtlty either)...
So you might argue that this Gillete ad' doesn't go far enough if the goal is really to change behaviours?
Have they edited the advert to replace half the men in it with women yet? How dare they use this advert to hector us men! How very dare they! Do they not know who we are?!?
Fair point, but a drink driving ad that only featured, say, middle class women might cause a similar “backlash” from that one demographic?
Drink driving ads only feature drivers?
Have they edited the advert to replace half the men in it with women yet? How dare they use this advert to hector us men! How very dare they! Do they not know who we are?!?
Also lack of men with beards.
I don't object to Gilletes video, seems a fair point and no different to what Benetton did to sell jumpers
I do object to paying their razor blade prices though........Aldi for me, until they put out an ad then it's Lidl
I like it. And the poor “snowflakes” getting upset about it are those who need to change
Drink driving ads only feature drivers?
Ok - for the pedantic - "targetted" 🙂
It's an American ad too. They have bigger problems with chauvinism than we do, generally.
men as a whole need to change, calling people toxic for the way they are.
That's not what 'toxic masculinity' means. It's not suggesting that being male itself is toxic, rather that there is a way that society can encourage men to behave that is toxic.
“Toxic Masculinity”
What counts as "Toxic Masculinity" has a broad range depending on who you talk to, some will say it's violence and rape culture. Others will say it's everything that is masculine, sports with it's winners and loser culture is apparently the cause of racism if you talk to some people. Because...men compete....therefore they see outgroup people as bad....therefore racism.
Despite the fact that a number of studies have shown statistically insignificant differences on racial attitudes between men and women and that there are likely plenty of evolutionary drivers underpinning racism in women.
Gillettes advert will backfire like #metoo did.
I didn't really get gillettes advert other than don't be a dick to women, which I try not to be anyway! Hugging other blokes? No thanks! And rough and tumble is a normal part of male development, those kids on the grass weren't beating the shit out of each other! Are we going to pathologize any form of competition? And since when were guys the main contributors of social media bullying at school? When I was at school, that was mostly the girls! We just either bantered among ourselves or beat each other up if we went to far with the jokes. Clearly, the beating of a kid by a gang is wrong - but again, did we really need an advert to tell us that anyway? All male adults would intervene if they saw that.