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Its back!
And it looks promising with the usual assortment of delusional, inexplicably-overconfident, walking cliche's
https://twitter.com/Lord_Sugar/status/1610252270079205376?s=20&t=D9KA2F23JYDw0173fU6FQA
Watch it through your fingers tonight.
As a graphic designer presently working on some company branding I doubt anyone will be able to top last years efforts on the logo design front. You never know though 🤣

Looks like some proper wallopers on there…..
Can’t wait 😄
They're brilliantly awful!!!
What a bunch. I love it. I call it sweary TV, as that's all I do...
I very rarely watch TV. It's totally my guilty pleasure.
This is just SO cringe.
Sweet baby Jesus! Where do they keep finding such utter throbbers 😂
The world is full of em.
They got rinced on the boat hire !
Imagine sitting on a beach on your expensive Caribbean holiday, trying to chill out and then being accosted by that lot?
I wonder how many people told them to **** right off?
Is it just loads of young, good looking people who aren't particularly skilled or competent but are willing to kill each other? Same as the last 10 years yeah.
Boardroom’s the best bit. Sugar’s clunky humour, combined with the dismantling of their ‘businesses’ and the increasingly desperate backbiting builds up nicely to the great reveal of who managed to screw up worst.
Great TV
Team Trout Pout
Team Trout Pout
Ain’t it the case though!
Leslie Ash was ahead of her time!
Team Shrieking Pastel Nightmare
Some mightily impressive eyebrows on show this year.
They all now seem part-clones of previous years contestants. Rather predictable ‘casting’ really no real new or interesting characters from what I can see. Early days.
Was very pleased to see Gregory had an encounter with a cannon. I mean what were the odds?
That was truly toe curlingly awful. I had to look away from the TV at times. Dancing on the boat? Shrieking everytime a picture was taken. I'd have drowned myself just to get off that boat.
They all now seem part-clones of previous years contestants
What always fascinates me is that most/many of them don't seem to have watched the process show before. ~Which I suppose is par for the course with people who want to be "known" rather than for doing anything worthwhile.
Also shows what the production company's screening process for ****s looks like.
I was glad that the token nerd was given a platform in the first episode as usually they are just sneered at and ignored regardless of whether they have any skill. Be interesting to see if that continues!
That was truly toe curlingly awful. I had to look away from the TV at times. Dancing on the boat? Shrieking everytime a picture was taken. I’d have drowned myself just to get off that boat.
The only bits I can actually watch are the intro thing where they're given the task and the boardroom bit afterwards. The task itself is invariably an absolute horror show of cringe.
It's got too cliched for it's own good - it did used to be a reasonable show but it's way past it now.
We are the second half of that Michell and Webb sketch.
It was a cracker last night. Why they totally ignored the guy who had an interest in motorbikes. Both names were terrible. "Caf-E Racer" was a good idea. The adverts were a disaster.
The level of stupidity and ineptitude for such alleged high calibre candidates makes me think the programme is all but faked for the name of entertainment. I can not believe such experts can come up with such dog***t marketing campaigns.
The level of stupidity and ineptitude for such alleged high calibre candidates makes me think the programme is all but faked for the name of entertainment.
You think?
I'm just on tenterhooks for the teased glass of water incident.....
alleged high calibre candidates
There's one thing being sold the the viewer as a high calibre candidate...
makes me think the programme is all but faked for the name of entertainment
24 hours to create a brand / marketing campaign / advert - it's always going to end in tears, especially in the hands of 'alleged high calibre candidates'. Which is always the intent 'for the name of entertainment'
Like all vaguely interesting reality TV shows (eg Big Brother), give it a couple of series before they go down the route of finding the 'most entertaining' (ahem) rather than 'best' candidates.
There's still 2 or 3 candidates I hardly recognise as we haven't seen or heard from them much. It'll be one of these that ends up winning - any show of competence doesn't make good telly.
Faked - only as much as any gameshow is, they have game rules to follow like they obviously can't Google the products they search for etc. Plus it's all down to the edit, they can make you look like a angel or bell end in the edit, they can show all your worst moves.
Anyone else keep expecting last night's pm to [url= https://m.youtube.com/watch?v=dQw4w9WgXcQ ]break into song? [/url]
This years bunch are the worst ever. Totally clueless, with zero common sense. My OH works in education, and says it isnt uncommon, they get a pass in something, then think they are the world expert in that field. She reckons in 5 years time it’ll be worse, as some are no longer in touch with the real world(up their own arse woudl be the saying 20 years ago), and cannot take any criticism at all, any time they are wrong, people are ‘attacking’ them for pointing out their error, and they complain about bullying. She’s got 2 years left, and wants to leave before then.
I think I have a new favourite logo design.
Absolutely outstanding!!! 🤣

Inspired by a Trek 69er I've just noticed! And it's long, low and slack.
Was the designer from an MTB forum!? Makes 'yer think! 🙂
As a graphic designer, last night's properly made me laugh & cringe. The final was once filmed at my old advertising agency so I know exactly how it works. As you might expect, all very different to what you see once edited down.
Just reminds me of when Sugar bought a couple of items for his yacht off us.
He insisted on being called Lord Sugar both on the phone and by email - and yes, he rang up himself to place the order, why I don't know.
As you might expect, all very different to what you see once edited down.
...after they've edited all the bits were the designer is rolling on the floor pissing themselves! 🙂
Only two glasses of water allowed each on your ‘luxury’ dining experience 😳
if only Reece had stuck to the water
I didn’t even notice he wasn’t there, but fair play to him for getting absolutely leathered on a flight to Dubai 😂
Is that what happened to him?
Oh yeah, just seen! LOL.
Highlight for me was when the veggie guest asked if there was any more flatbread, to be told it was all gone but 'he's left a bit, maybe you could.....' and words trailed off as she realised she was asking a high paying corporate guest to scrounge someone else's leftovers.
The level of stupidity and ineptitude for such alleged high calibre candidates makes me think the programme is all but faked for the name of entertainment. I can not believe such experts can come up with such dog***t marketing campaigns.
I believe the correct response to this is to post
Highlight for me was when the veggie guest asked if there was any more flatbread, to be told it was all gone but ‘he’s left a bit, maybe you could…..’ and words trailed off as she realised she was asking a high paying corporate guest to scrounge someone else’s leftovers.
I can't watch the Corporate Hospitality thing, it's too cringe even by the standards of the already cringeworthy people on it. I saw the intro and about 5 minutes of the "what shall we do?" stuff in Dubai then the final boardroom bit, the rest I just had to turn off.
As far as I can see, there aren't any winners, there is just one team marginally less shit than the other team.
Truly outstanding! A mens moisturiser that is packaged to apparently appeal to children containing a product that actually dyes your skin green
“We had to pitch this in a way that wouldn’t turn peoples skin green”
Absolute comedy gold 😂
I think that was the absolute pinnacle! I have never laughed out loud as much in any previous episodes. In fairness I rarely laugh that much at a TV comedy! Even if you hate the program, watch that episode
Every time she comes on I think of Piella Bakewell in Wallace and Gromit - a Matter of Loaf and Death

The facial expressions from Avi and Dani have been top-drawer this season! They'd never win at poker. 🙂
I still can't see a winner - possibly Simba or Megan. 🤔
I like Simba - "it doesn't perform miracles".

