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https://www.bbc.co.uk/news/uk-61403280
I'm surprised by this - are we really at a place where if a word might make someone think of another word that said person might then find offensive then it shouldn't be allowed?

I struggle with long sentences
It's a bit Mary Whitehouse. If you understand what it's supposed to say then you know the word and shouldn't be offended by it. If you don't know what it's supposed to say then the word pistachio isn't offensive.
Won't somebody think of the children!
They can pistachio right fettuccine off.
And since when was the word 'piss' a swear word?
It all seems a bit daft. especially the judgement that the Tesco campaign would cause "serious and widespread offence". Serious? Widespread?
And since when was the word ‘piss’ a swear word?
Totally agree it isn't but I still self-censor it to "pee" if I'm speaking to my aged mother. I am clearly not a man of my convictions.
I remember reading about a libel case decades ago where a magazine gossip column titled Psst reported on someone famous as "Frequently psst". I don't remember the outcome, but I think it went to court, which means a judge took it seriously enough to not kick it out as frivolous.
Is that Tesco trying* to take a stance against profiteering?
What planet do we actually live on right now?
*pretending
It's from the latin, innit.
Seems a bit weird when newspapers have been self-censoring words like **** for as long as I can remember.
This is the world we are living in now - everyone offended by everything.
The BBC are probably busy creating some 'safe spaces' for anyone affected
So Tesco massively increase the reach of their ad campaign via the news media for the cost of legal representation they probably have on retention anyway. And then social media picks it up to spread the ad even further.
It's almost as if they know what they're doing.....
Some ducking aunts just get offended by anything
I’m surprised by this
****!
Safe spaces, offence filters etc are based on someone deciding what is acceptable and what is not acceptable. There seems to be very little in the way of rules or voting for who it is that decides. The rule of thumb is 'popular opinion' but when this can be easily swayed by the 'free press' or TV adverts you get onto shaky ground.
It is hard to argue against 'someone may be offended' in the same way health and safety can use the argument that 'someone could get hurt'. This can lead to either no-one doing anything or very insipid things only.
The problem is made worse when people with the same ideas for large groups as this tends to trigger others with opposing views to form rival groups and then things get escalated and silly. I was listening to some of the pro/anti abortion stuff from the US earlier and that is a horrible example of what can happen.
Not sure if this helps but I am sure I had a point when I started typing.
BCC needs to stop using the initialisation of its name if I'm to not be offended.
It’s almost as if they know what they’re doing…
Makes you ******* think!
My Android phone has a "Discover" feature that bombards me with a bunch of topical articles from tabloids etc. that are seemingly tied into my interests. Because I do Wordle every day it showed a magazine article from Woman's World or some such about the hilarious rude word that Marian Keyes always uses as her starter. They printed it as "Shi*e" each of the 20 or so times they mentioned it. I just couldn't start to see the logic in that.
In other news, I notice that the Independent has changed its stance of treating us like grown-ups to asterisking any profanities whereas the Guardian seems to go out of its way to show them in their full resplendent glory.
I know a few primary school teachers and to avoid swearing in front of the children they all seem to condition themselves to shout "Sugar!" when they need to let one out. I always wonder if they really meant to say shit or bugger.