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As the presenter says: "This is the worst this is ever going to look."
I’ll be interested when they upgrade to Tiagra
To see it for yourself rather than have Marques Brownlee talk you through the website:
Unbelievable how quickly this is moving, but surely the compute & storage costs must be stratospheric for video?
not strictly related, but i cba to find the other AI thread
It’s pretty cool to be fair but also a little worrying as it could be used to fool so many.
It’s incredible but equally terrifying.
This technology will create new jobs but destroy so so many more.
It’s the beginning of the end for any kind of human digital content creation.
Scary but fascinating to see where this goes and at what pace.
Black Mirror episode right here.
Soon we won't need to go on holiday, explore new places, meet new people, experience new things..just type some terms in to get what you want on a screen..Whenever you want it (Ad free version for just £30/month).
Ultimately I just find this break neck acceleration of AI tech terrifying.
Sure, AI could ultimately do a lot of good but boy, it's absolutely going to do a lot of harm.
I think even if all these corporations absolutely **knew** for sure that AI would lead to the demise of mankind in 50 years time they would still hurl billions at it as the short term financial rewards are huge.
At the very least I think it's probably going to be the death knell of most democracies.
Around 35 seconds in that video look at the AI generated woman's legs. She seems to have a rotating pelvis.
Edit. Now watched some more, it is going to feed some conspiracy nutters exactly what they want to believe isn't it? You want a public figure saying the wrong thing at the wrong time - you got it. Or maybe it will all be cat videos?
If I was a content creator I'd be quite annoyed that the large tech companies are using my data to train an AI model without my permission so that it could eventually take all the work.
But then what will they train the next iteration on if everything becomes AI generated?
Or maybe it will all be cat videos?
I'm honestly surprised that leading the vanguard isn't the porn industry. It usually is.
Although I agree that the pace is amazing / terrifying.
There is a fair amount of survivor bias going on in the video above.
I am sure these are the hand picked very best, from many that weren't any good / failed (e.g. the wolf one).
Also, their time span is very small. Surely it is going to be many orders of magnitude harder/computationally intensive to get it to produce, say, a whole film or series where it has to be coherent and consistent end to end, over hours.
Curtains for Advert actors, then TV stars lets remake Dads army with the original cast then film.... I see Humphrey Bogart is up for an oscar again this year.... Bette Davis would be perfect for this role.
I’m honestly surprised that leading the vanguard isn’t the porn industry. It usually is.
Unsurprisingly, it seems like they are. Adult stars are creating or allowing their own AI likenesses, and setting guardrails on what those AI versions will and will not do and say. Something mainstream actors will also have to do eventually.
The Guardian - Can AI porn be ethical?
The problem with GAI right now is not necessarily its capabilities but the fact that a few people who stand to become very very wealthy are right now saying, "yeah it might go horribly wrong for a short while, but we need to press on, because the possibilities are really really amazing, and any harm it causes on the way will be worth it."
what they mean of course is that the harm it causes (least of all ignoring copyright) isn't happening to them, and the potential possibility is to make them wealthy beyond the dreams of avarice.
When the technology to do the thing outpaces the understanding of how the thing does it, it's probably time to slow up a bit.
It’s the beginning of the end for any kind of human digital content creation.
Its possibly the end of people getting paid for the art they've made already, let alone in the future. AI was supposed to do the drudge to free humans to make art, not the other way around.
I’m honestly surprised that leading the vanguard isn’t the porn industry. It usually is.
Guardian there already Cougar
https://www.theguardian.com/technology/2024/feb/18/ethics-ai-porn
It's very impressive, but IMO it's of limited actual use.
I work for a medium/large size company in marketing and we're banning AI imagery - the videos are even less use.
Why (you probably don't ask)?
My take is that one of the key principles in marketing is authenticity. And AI content just reeks of inauthenticity. It can be subtle, but it gives a negative impression of the organisation using it IMO. Inauthentic, cheap and then there's the association with deepfakes etc.
Anyway, I'll get off my soapbox.
My take is that one of the key principles in marketing is authenticity.
be interesting to see how it plays out, marketing buyers will have to choose to pay a lot more for that 'authentic' content. My personal take is that much content generation skills (graphic design, photography, videography etc) will go the way of bespoke tailoring. It will still exist, but at a much smaller scale and sold to those willing to pay a hefty markup to be able to say that a real human made it. Most folks will just get a factory made garment, at 1/10th the price. So pretty pessimisstic!
I also think that this process will take far longer (2-3 decades) than the AI hypsters are telling us. I'm minded of the previous AI revolution - self driving cars. Still waiting for those...
I am sure these are the hand picked very best, from many that weren’t any good / failed (e.g. the wolf one).
I assumed that and then Sam Altman spent the day requesting random examples from people on twitter and responding back with a result very quickly. I mean I guess they could all be stooges but seems unlikely.
If I worked making stock footage i'd be retraining at this point!
did anyone else's irony meter just explode 😂 🤔My take is that one of the key principles in marketing is authenticity.
but, anyway, you've somewhat missed the point. AI imagery/video doesn't [I]have[/I] to be the end result, or even look that convincing... I use AI-generated (still) images most days for inspiration/ideas/etc. It may or may not make the final product - it's a really good way of conveying an idea to someone in a minimal amount of time. AI video could well be used just as "temporary" footage to get the ball rolling at minimal effort/expense.
no way. In 30 years time, AI will be doing this that you cannot even imagine at this point, video etc will be trivial & commonplace. The difference with self-driving cars is that they are not a pure computing problem.I also think that this process will take far longer (2-3 decades)
This peice by Ed Zitron is quite a well thought out counterpoint to the hype:
https://www.wheresyoured.at/sam-altman-fried/
The tl:dr is that the resources needed to keep AI moving are going to butt up against the practical limitations of how these models work. In essence, it's going to get harder to justify spending nation-state-GDP levels of money on something that makes stock video footage.
did anyone else’s irony meter just explode
You're supporting my point by saying that though.
This peice by Ed Zitron
Great article, thanks for sharing.
My take is that one of the key principles in marketing is authenticity.
Have you seen a car advert in the last decade? It's always some SUV in a CGI city populated by either hipsters, cyberpunks or giraffes and zero traffic.
Last time I checked Shorditch only had the hipsters.
Soon we won’t need to go on holiday, explore new places, meet new people, experience new things..just type some terms in to get what you want on a screen..Whenever you want it
There will be a certain desire for "authenticity" here, from some people at least.
What do you think is more impressive? Hiking the inca trail to see the ruins of machu pichu for real, or lying on your sofa and watching an AI recreation of the civilisation at its peak?
What about a AI football (or team sport of your choice) game? if you knew it would have great drama, incredible plays from start to finish, but you also knew it was fake. Versus seeing your favourite team of real people grind out a rain soaked 1-1 draw?
There's a reason I enjoyed Top Gun Maverick and the latest Mission Impossible too. The more realistic (by comparison to other films) makes a Tom Cruise fight or car chase more fun to watch than Fast and Furious 18 or Marvel superhero punch up.
Also - my prediction for business and retail, we will actually see a return to in person meetings and high street shops, for more high value things at least. The only way to be sure you aren't being duped by a false video.
There’s a reason I enjoyed Top Gun Maverick and the latest Mission Impossible too. The more realistic (by comparison to other films) makes a Tom Cruise fight or car chase more fun to watch than Fast and Furious 18 or Marvel superhero punch up.
they have every bit as much CGI as the marvel things, just much better at it. see
for the details
they have every bit as much CGI as the marvel things, just much better at it.
touched up with CGI for sure, and some incredible planning, filming and editing; but there is still a realism to knowing that it was actually done in real life rather than the total physics defying punch ups which look wrong even if the graphics are perfect
waaaaay more than touched up, most of the planes were entire fabrications with the practical shots being lighting references rather than something that actually got used. The YT video I linked is well worth a watch, I was also in the 'i like films with no cgi' camp and felt a bit robbed after 😂
I make a living as a full time stock photographer with a bit of video thrown in.
For years Getty etc. have been telling photographers that lifestyle (shiny, happy people doing things) is the way to succeed in this business and they were right. That business is going to over soon, no doubt. Gen AI is perfect for that kind of imagery and presumably video will follow shortly. It's expensive and time consuming to produce real world images of that type, for instance a smiling barista handing you a perfectly made coffee in an attractive coffee shop full of customers. Gen AI can pretty much do that now and when they teach it how many fingers a human has, it'll be impossible to compete with.
I agree that many buyers will want authentic imagery / video and have changed the way I label content to make it clear where the location is etc., where before I may have left it to the buyers imagination to appear more generic.
Editorial and specific location based images will survive because they require an exact time and place and single immutable viewpoint that Gen AI will never produce since it's always a mash up of some kind. Some of my best sellers like sun beams shining through a picturesque forest are finished though.
All part of the continuing enshittification of the future by tech bro's.
Hey @Supernova, I've been trawling stock pics for work just today.
We could have an interesting chat about the type of imagery people want. Specifically "shiny happy" Vs realistic.
I spend so long looking for pictures where the people DON'T look like fitness models or whatever.
I understand that and the agencies do constantly ask for that type of ‘authentic’ imagery. I don’t create lifestyle content, I shoot travel, adventure, cities etc., but I think the shiny happy people pics sell more than ‘real’ less perfect people because a lot of global markets still want that, so that’s what photographers shoot. Images and video are selling for such small sums now that the only way to make it pay is to produce product that will sell hundreds of times.
It’s very interesting what different countries expect to see in their advertising and how their marketing works.
Account manager at Getty told me they were setting up a "real people" kind of section, but we've moved to AdobeStock now and that just seems to have all the same pics as iStock, Shutterstock etc.
I get that the demand for the shiny pics is probably greater numerically. Some of the models in those pics feel like old friends, I've seen them so much now.
Do you know how much you get for each download, as the photographer? NP if you don't wanna say obvs.
I'm liking the Will Smith reaction;
Favourite comment - "Keep my wife's spaghetti out of your goddamn mouth!" 😀
All part of the continuing enshittification of the future by tech bro’s.
I think this is what grinds my gears most about things like AI. It could be used for amazing things, but it won't be, as its in the hands of Tech Bros who'll try to create the things they've read in SciFi books, like the Metaverse, Crypto, or going to Mars. Or because all they want to is tell another Tech Bro how much more money they have, because they are nerdy morons
^^^ I mean who needs Generative AI hallucinations when a human can produce such amazing stream of consciousness nonsense like that all on their own 😂
Have you seen a car advert in the last decade?
There was a Lateral podcast episode touching on this recently. I'll spoiler-tag it in case you listen to the podcast (and if you don't, you should) and aren't fully up to date.
Do you know how much you get for each download, as the photographer?
Cents nowadays, mostly. You have to sell a lot of images to make it worthwhile.