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And how do you make money flogging them at £299?
Same way as you sell coffee for £2 a pop (but usually more) when a whole bag of beans/ground coffee is £2-£3 for 200grams retail price at a supermarket. (lord knows what Costa etc pay)
Same way as you sell a portion of chips in a chippy at £1.50 when a sack of spuds is £7.00. ( I may be being generous)
Same way as you sell a bacon sarnie at the UCI worlds for £4.50.
You charge what the dummies are willing to pay.
EGF above ^^^.
Manufacturing cost has no relation to retail price; Dyson stuff - ex works price is your start point.
Add the following:
- manufacturer design costs
- staff training (manufacturer and retailer)
- shipping including inbound logistics
- taxes and duties
- retailers stocking costs; think warehousing, logistics
- retailer store costs
- retailer staff costs
- overhead recovery and profit margin
- re-investment in R&D
and much more.
Generally the same for Costa; as for local chippie, same principle applies - other than re-investment in R&D
If it was as simple as you make out, business - including manufacturing - would be booming.
It isn't.
Some people being dummies doesn't come into it.
Anyway Dyson are soooo old news, why on this very site I am regularly informed that Shark is the UK’s best selling vacuum cleaner.
A bit more detail on the car project, and an interesting fact from the 90’s, Dyson came up with a diesel particulate filter to clean car exhausts, and was turned down by everyone in the auto business, which, with hindsight, looks like a major error...
https://www.wired.co.uk/article/dyson-electric-car-cancelled-inside-story
as for local chippie, same principle applies – other than re-investment in R&D
You've obviously never been to any of the chippies where I live.
I was in one on Saturday night and they received an online order for a deep fried , battered caramel Wispa.
That sort of innovation doesn't come for free.