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[Closed] so if you knew how to re-monetise the music industry...

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and it involved the participation of the worlds largest search engine and would give every artist a fair shot (excluding the marketing activity's of the majors where applicable) and make everyone a lot of money. Who should I talk to? Eric Schmidt?


 
Posted : 13/04/2011 8:59 pm
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Can you patent the idea first? These big boys won't take no prisoners. They'll listen and then get security to throw you out before reaping the benefits.

Just make sure your plan includes shooting bono.


 
Posted : 13/04/2011 9:10 pm
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No-one, you'll probably end up getting shot


 
Posted : 13/04/2011 9:14 pm
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great.


 
Posted : 13/04/2011 9:25 pm
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People don't want to pay for music and the majors know this. Have you also found a way to overcome that problem?


 
Posted : 13/04/2011 9:38 pm
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People don't want to pay for music and the majors know this.

Some people do, clearly.


 
Posted : 13/04/2011 9:44 pm
 timc
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People don't want to pay for music and the majors know this. Have you also found a way to overcome that problem?

As Three Fish says, the horse has already bolted. Unless you have a way of reversing this trend I would have though you would need to be predicting the future to make everyone lots of money!

The problem is teenagers are now a generation that has never even lived with the concept of buying music, its been free for years & continues to be free in general...


 
Posted : 13/04/2011 9:46 pm
 timc
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plus it already is a level playing field, just the players are of different standards...


 
Posted : 13/04/2011 9:47 pm
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Some people do, clearly.

You're absolutely right; unfortunately, the number of people who do want to pay is problematically small.

Recorded music is becoming (has become?) little more than a calling card. Then it's touring/gigs and merchandise to generate the real money. That's not such an issue for already established bands, but for people starting out it's a really shit place to be as it's a very, very hard ladder to get on. Album deals are a thing of the past and artists are lucky to get 3-4 song deals, let alone 3-4 album deals - and even with that precious contract, there's no guarantee that the artist is going to earn enough money to earn a living.

MrNutt, you have my sympathies; but if you want to be a professional musician you're going to have to accept poverty as a way of life and be prepared to be gigging three or four nights a week, with at least one of them being for free.


 
Posted : 13/04/2011 10:01 pm
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Spotify has been trying to develop a paid for model and is doing OK at very small amounts of money


 
Posted : 13/04/2011 10:04 pm
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P

eople don't want to pay for music and the majors know this. Have you also found a way to overcome that problem?

yes

As Three Fish says, the horse has already bolted. Unless you have a way of reversing this trend I would have though you would need to be predicting the future to make everyone lots of money!

yes


 
Posted : 13/04/2011 11:07 pm
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its a spotify killer.


 
Posted : 13/04/2011 11:08 pm
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People don't want to pay for music and the majors know this.

[url= http://www.reverbnation.com/store/view_item_album/artist_1309482?item_id=661638 ]My CD[/url] went live 2 days ago and I have sold a copy already 🙂 So that's one person who still wishes to pay for quality music!


 
Posted : 13/04/2011 11:23 pm
 timc
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i think your going to have to do it before anyone on here thinks your anything but deluded... Out of interest, do you work in the Industry?


 
Posted : 13/04/2011 11:54 pm
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...make everyone a lot of money...

Wait... [i]I'm[/i] everyone!

Where do I sign?


 
Posted : 14/04/2011 12:01 am
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I can go to an art gallery and look at stuff for free. I can view facsimiles for free on tinternet.

Tell me why I should have to pay loads of money to listen to music live, or have a recording at home?

If gigs were a fiver, and CDs a quid, sweet. Bloody musicians think they're so important they can charge silly money. Sod that; if you wanna play that game, I'll illegally download and copy your music. Try and rip me off mercenary bastards I thought you did it for love well don't take the piss then.

Next busker I see I'm having their pot. Shysters....


 
Posted : 14/04/2011 12:06 am
 timc
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Ignorance is Bliss hey Elfin...


 
Posted : 14/04/2011 12:08 am
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Heh!

😀


 
Posted : 14/04/2011 12:11 am
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The music industry needs to adopt a different revenue structure...

I'll download music for free - probably 50% of it I will bin within a month (equivalent to returning a CD for a full refund I might argue...), and the other 50% I will seek out gigs/nightclub events for it. I like seeing live music 🙂

With things like youTube allowing more up-and-coming bands/artists to get their music out on a massive international media platform, surely this can only be a good thing? Within a few days their music can go viral.

Maybe the days of manufactured shit pop music (think x-factor stylee) are coming to an end, as the record labels are less willing to back them with funding?


 
Posted : 14/04/2011 7:10 am
 Drac
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I can go to an art gallery and look at stuff for free. I can view facsimiles for free on tinternet. Tell me why I should have to pay loads of money to listen to music live, or have a recording at home?

Well next time your at the gallery take one of the pictures off the wall to take home and that'll answer you question. Stop paying your ISP too and see if can get on the internet.

Yeah I know I bit an Elfin post.


 
Posted : 14/04/2011 7:15 am
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What do you mean re-monetise? All the successful artists are already multimillionaires. If millions of people are pirating your music, there are countless millions more paying for it and going to your concerts, so where is the problem?


 
Posted : 14/04/2011 11:00 am
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Well next time your at the gallery take one of the pictures off the wall to take home and that'll answer you question.

Silly. Do you have the band perform live in your living room? No you don't do you? So it's a daft comparison.


 
Posted : 14/04/2011 11:03 am
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and it involved the participation of the worlds largest search engine and would give every artist a fair shot (excluding the marketing activity's of the majors where applicable) and make everyone a lot of money

Speak to Google.

Are you talking about getting money from search hits in some way? If so, this would completely remove the need for large record labels, so you can expect some resistance from them I would think.

All the successful artists are already multimillionaires

Not all the good ones though. Because the record labels made this thing called 'The Music Industry' and it is a fickle beast. As we know it in NO way rewards actual talent or musical quality, it is about making money which can be done best by focusing on things other than the music.


 
Posted : 14/04/2011 11:09 am
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If so, this would completely remove the need for large record labels

not really... large record labels invest the money artists dont have to promote the music so that people will know about the artist to search for them.


 
Posted : 14/04/2011 11:11 am
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Well most musicians produce their best music when they are poor so I like to help them out by pirating away. AHOY me hearties!


 
Posted : 14/04/2011 11:13 am
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an interesting (and possibly irrelevant) point was made by a friend of mine the other day, he's got a 5 piece band and the venue promoter (a shite) was trying to settle on a figure of less than £200 for a 1hr 40mins set of original material, his response was:

him: "do you know much about plumbers?"

venue: "erm, a bit, why?"

him: "how much do you think it would cost to get a plumber and four assistants out to do two hours work late on a Saturday evening then?"

venue: "gone knows, it wouldn't be cheap"

him: "but you expect us all to come along, driving about 1hr round trip, bring all our kit, pack out your pub and entertain your punters for two hours, for peanuts?"

venue: fair point, £500 ok?

its all a matter of perspective.

and timc, I'm a recording & preforming artist.


 
Posted : 14/04/2011 11:13 am
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Music as industry is shite.


 
Posted : 14/04/2011 11:13 am
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Google are the people most likely to listen to you.

However it's probably already been thought of.


 
Posted : 14/04/2011 11:15 am
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I wouldnt expect to be able o take a picture off the wall of an art gallery, but I would be a bit miffed if they tried to charge me for taking a photo of one.

The other war to look at it is anything that would make all those bling bling losers a bit more skint is good in my book.


 
Posted : 14/04/2011 11:17 am
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Surely the difference between calling out a plumber on a Saturday night and some band playing in a pub is the plumber will stop your house flooding with shit / get your water running / fix your boiler so your kids don't freeze whereas a band is inconsequential and it doesn't really matter whether they are there or not?


 
Posted : 14/04/2011 11:26 am
 timc
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loco_pollo - Member
Surely the difference between calling out a plumber on a Saturday night and some band playing in a pub is the plumber will stop your house flooding with shit / get your water running / fix your boiler so your kids don't freeze whereas a band is inconsequential and it doesn't really matter whether they are there or not?

So why book the band then if you don't need them 🙄


 
Posted : 14/04/2011 11:35 am
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Surely the difference between calling out a plumber on a Saturday night and some band playing in a pub is the plumber will stop your house flooding with shit / get your water running / fix your boiler so your kids don't freeze whereas a band is inconsequential and it doesn't really matter whether they are there or not?

The band is unlikely to try and charge you £4k for a new boiler when all you need is a new expansion vessel.

In fact, most bands could probably do a better job at servicing a boiler than a plumber.


 
Posted : 14/04/2011 11:40 am
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With the technology we have today for media sharing there is no need for a music industry deciding which artists the public will like. A band can record a single/EP/album in their rehearsal studios for next to nothing, host in a variety of file types on somewhere like bandcamp and link to a paypal account. That's the future (and for a lot of bands the present), bands to fans with no-one in between.


 
Posted : 14/04/2011 11:40 am
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That's the future, bands to fans with no-one in between.

And isn't it the record companies and distributors doing most of the screaming regarding illegal downloads and refusing to drop the prices of cds and not the artist who does have alternative channels of distribution and sources of income?


 
Posted : 14/04/2011 11:43 am
 DezB
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[i]Silly. Do you have the band perform live in your living room? No you don't do you? So it's a daft comparison[/i]

Too right its a daft comparison! If you think looking at a pretty pic is comparable to listening to a nice tune, well...

Anyway, Nutt needs Peter
[img] [/img]


 
Posted : 14/04/2011 11:44 am
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he has enormous feet.


 
Posted : 14/04/2011 11:48 am
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Yeah cause his foray into the music industry went really well didn't it!


 
Posted : 14/04/2011 11:49 am
 timc
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scottidog - Member
Well most musicians produce their best music when they are poor so I like to help them out by pirating away. AHOY me hearties

Not really true is it


 
Posted : 14/04/2011 11:49 am
 DezB
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[i]Yeah cause his foray into the music industry went really well didn't it![/i]
😆

http://www.hamfatter.net/music.php (double 😆 )


 
Posted : 14/04/2011 11:51 am
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Demand sets the price, not the quality/quantity of the service/work.

The market is now flooded with music which can be had for free or little cost almost instantly. Thats an inevitability of opening up the way its distributed.

For ages bands have moaned about the market dominated by big record lables, now thats changed the price has fallen through the floor.


 
Posted : 14/04/2011 11:52 am
 timc
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molgrips - Member

Not all the good ones though. Because the record labels made this thing called 'The Music Industry' and it is a fickle beast. As we know it in NO way rewards actual talent or musical quality, it is about making money which can be done best by focusing on things other than the music.

Not true & even less so the case now in 2011...


 
Posted : 14/04/2011 11:55 am
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No I agree with Molgrips, the Industry is more concerned with creating vacuous figures that can be used to sell perfume, clothes, alcohol, etc than creating music that people will still be buying in 20 years.


 
Posted : 14/04/2011 11:58 am
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The building firms made this thing called 'The Construction Industry' and it is a fickle beast. As we know it in NO way rewards actual talent or bricklaying quality, it is about making money which can be done best by focusing on things other than the cement.


 
Posted : 14/04/2011 12:00 pm
 timc
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MrNutt - Member
an interesting (and possibly irrelevant) point was made by a friend of mine the other day, he's got a 5 piece band and the venue promoter (a shite) was trying to settle on a figure of less than £200 for a 1hr 40mins set of original material, his response was:

him: "do you know much about plumbers?"

venue: "erm, a bit, why?"

him: "how much do you think it would cost to get a plumber and four assistants out to do two hours work late on a Saturday evening then?"

venue: "gone knows, it wouldn't be cheap"

him: "but you expect us all to come along, driving about 1hr round trip, bring all our kit, pack out your pub and entertain your punters for two hours, for peanuts?"

venue: fair point, £500 ok?

its all a matter of perspective.

and timc, I'm a recording & preforming artist.

fair play to your mate...

I run a large indie with close ties to a major, so look on with some interest, i suspect you dont realise how the playing field for releasing music is already level... its the PR / Marketing side of things that people will struggle to compete with...

Tbh i could spend the rest of the day enlightening the majority on here, but im on my lunch break at the moment! 😕


 
Posted : 14/04/2011 12:02 pm
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The music industry can complain all they like, but a business model that expects people to pay 7 quid for something that can trivially be obtained for nothing is asking for trouble.


 
Posted : 14/04/2011 12:06 pm
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IMO if something does get introduced as a replacement revenue stream, it'll be controlled more tightly by the industry. Meaning that the smaller pool of money generated will still be used to promote talentless slop and there will be less cash for genuine new talent.

I certainly wouldn't want all my music to be self produced by the band - loads of great producers out there who add greatly to recorded music. I also think people need to stop trying to justify stealing music to themselves. Just accept that you're being a bit selfish.


 
Posted : 14/04/2011 12:08 pm
 timc
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anything can be 'obtained' for free.

I presume you mean albums...


 
Posted : 14/04/2011 12:08 pm
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Yes. Given that you can pay 7 quid and download an album, or just download it for free, it's not surprising that lots of people don't pay! I'm not trying to justify it (I still buy CDs!), but that is the situation. Expecting everyone to just pay up to the same extent that they were pre-filesharing is wishful thinking.


 
Posted : 14/04/2011 12:13 pm
 timc
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I don't think anyone within the industry thinks that tbh

The world is the way it is & most people in this thread dont actually know what they are talking about 😉


 
Posted : 14/04/2011 12:16 pm
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Demand sets the price

True. Has demand gone up now that people are walking around with iPods glued in all the time, rather than just chillin with a few albums after work/school?

Not true & even less so the case now in 2011...

Fair point - I suppose I was being lazy in referring to part of the big blockbuster style music industry.. but does that not cover most of the top earning names?


 
Posted : 14/04/2011 12:18 pm
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I run a large indie with close ties to a major

Which one Tim? And can I have some free stuff 😀


 
Posted : 14/04/2011 12:25 pm
 timc
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2 points really molgrips

Record labels don't control the music industry in the way you suggest, Radio / TV / online / Press etc & most importantly the Public all mold the industry.

Rewarding Talent... obviously a matter of opinion regarding Talent. Adele best selling artist so far this year, you telling me she isn't talented?

I presume you mean novelty artists or ones that you might argue are not as good, lets use the example of Mr Blobby being number 1 many years ago, is that the music industry's fault, or the Mugs who bought it?

I really could explain in great detail but it would take me hours to cover all angles fully.


 
Posted : 14/04/2011 12:29 pm
 timc
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RichPenny - Member
I run a large indie with close ties to a major
Which one Tim? And can I have some free stuff

Mainly Dance Music, so probably not something you would want 😉


 
Posted : 14/04/2011 12:30 pm
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Rewarding Talent... obviously a matter of opinion regarding Talent.

Ok I admit my post was flippant.

I have always appreciated that there are many artists that to my ears sound like trash but are actually very skilled. However I suspect that there are quite a few that are not.

How much power do radio stations actually have? I thought they were dictated to by the labels?

Always interested in learning about different industries 🙂


 
Posted : 14/04/2011 12:37 pm
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Come on tim, I'll be impressed! Oh, and electronic music is at least 50% of my collection. I'm still interested 🙂 Our company runs a small label, so I get to hear the label manager complaining occasionally 😉


 
Posted : 14/04/2011 12:45 pm

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