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They can't do this!!!!!!
https://www.bbc.co.uk/news/articles/c722j8pd00wo
The Wrapper is part of the experience
They can’t do this!!!!!!> https://www.bbc.co.uk/news/articles/c722j8pd00wo < The Wrapper is part of the experience
I agree the wrapper is at least part of the brand, and potentially a key differentiator for them, but a clever bit of free advertising by Mothers' Pride in the midst of a supply chain issue.
In 40 years i don’t think i have ever registered it being scottish. Infact i can’t think the last time i noticed it at all.
Very much a Scottish thing, but a bit like Lorne sausage not something you would realise until you leave the country - and if you weren't a regular consumer might well not spot its absence. The history of bread in Scotland/UK is actually quite interesting if you are a proper nerd.
The history of bread in Scotland/UK is actually quite interesting if you are a proper nerd.
I'm all ears
Very much a Scottish thing
Outsiders for insiders?
Very much a Scottish thing
Although I picked up some Irwins Irish Batch a few weeks back - similar but wider loaves. The endybit was epic.
Attention grabbing topic title - yer mother would be proud.
Middle_OAB has reported a run on it in Dunblane Tesco this morning - apparently half the customers over 60 have decided it is an important product they *have* to have today...and are all discussing it with him on the checkout. Borderline a national emergency it seems...
So yeah, the marketing/exposure works.
Sandwich
Full Member
Username checks out.
Have to say, growing up in Scotland i never tried mothers pride, we just got tesco medium sliced, like others, didn't even know it was Scottish, but the sad truth is that most things come to an end at sometime, i learnt that with the death of creamola foam ☹️
Only problem with Scotland being independent with a border is that there’s only one plant in Glasgow that supplies it and the rest comes from Northern England.
It will all be part of the invasion plans. See also Airdrie's plan to conquer Buckfast abbey
The history of bread in Scotland/UK is actually quite interesting if you are a proper nerd.
I’m all ears
OK - so actually mothers' pride is not actually scottish but the "plain bread" we associate with the brand is a style associated with Scotland, and which when you follow the history is pretty weird:
I’m all ears
Corn?
The problem with plain is it just doesn't toast very well.
For a fried egg, or square sausage its the best, and doesn't fall apart, unlike pan bread. But for toasting, thats its Achilles heel.
Surely Mortons rolls are the only answer for square sausage or eggs?
First I have heard of that variety of bread like object. Mother's Died