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Topic starter
Bit long, but a fascinating read...
Big money at stake for online review sites...
SimilarWeb suggested that Derek referred 400,000 visits to Leesa.com between February 2016 and July 2017. If you assumed that about one in 12 referred visits ultimately led to a purchase—a conservative estimate according to people in the mattress industry I interviewed—that would suggest Sleepopolis helped sell 33,000 mattresses. Even a $50 commission per mattress meant $1.6 million paid by Leesa to Derek over those 18 months. When I approached Leesa’s David Wolfe with these numbers, he called them inflated (SimilarWeb provides only estimates), but conceded that Derek was essentially Leesa’s top salesman, accounting for 18% of the brand’s total sales, which reached about $80 million last year.
Posted : 20/10/2017 2:31 pm
I love stories like that, thanks. Good journalism too - not enough of that around any more.
Posted : 20/10/2017 2:46 pm
Good read and a little scary how in bed with the manufacturers these sites are.
Posted : 20/10/2017 2:53 pm