[Closed] Magazine Crowd Funding. Whats the money for?

presumably I’ve missed a thread on this but i have looked, honest. So feel free to lock this one and point me to the existing one. 

Any way here are my questions. I’ve read about what i get if i invest in terms of photo shots etc. i haven’t signed up so what i can’t see is:

1. What are singletrack going to do with the money? Presumably this isn’t revenue. It's  money to expand the business. How will the business expand?

2. Is the investment such that i can sell it on later, like a share?

3. Will these investments decrease the % of the business owned by the existing partners?

Presumably if i sign up then I’ll know the answer to these questions. But I’d quite like to get it out in the open and debated