Lewis Buchanan now sponsored by OnlyFans

I thought it was a troll when I heard it,...I think we all know what type of content that particular platform is all about.

This track came to mind..

Not news, they've been sponsoring helmets for years...

‘tips and tricks on how to improve your riding’ made me giggle

Sweet, so now I can subscribe and tell my wife it's for the 'sporting content'!!

Buchanan will post on OnlyFans exclusive “How to” videos with tips and tricks on how to improve your riding, bike set up tips and behind the scenes footage at events across the globe.

In the words of Sean Lock, that's a challenging w***!

Helmet should definitely be purple, not blue/white.

Will he be naked?

Will he wear protection?

Sounds like he’s found a big opening, fair play

Will he re-brand to Lubeuchanan ?

I'll get my coat.....

He's racing the Giant Glory Hole

(stolen from a PB comment.... sorry )

Is this a hard luck story?

Given this, it's probably safer that Warner isn't commenting on the DH world cup/series now. How close to the edge do you reckon Rob would go with the puns?

More how quickly would he be over that edge!

Time for Cove bikes to make a return 🙂

Obviously there's endless opportunity for japes over this, but should we actually see it as sportswashing? (or watersportswashing?)

How "clean" is OF in terms of policing coerced and underage content on its platform?

I don't know, just asking the Qs.

They sponsor a car in the British GT Championship too...

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How “clean” is OF in terms of policing coerced and underage content on its platform?

FT had a fascinating article on how that actually works. Turns out the policing is almost entirely done by Credit Card payment companies..

https://www.ft.com/content/cff23e36-b507-4717-8830-8b06741c8fd5

Ackman knew Banga from the tennis circuit; they share a passion for the sport. He also understood the power Mastercard and Visa wielded over Pornhub’s parent company. Most videos on the site are free to watch, but MindGeek offered subscriptions and took credit card payments from small advertisers. Roughly half of the company’s overall revenues, which peaked at about $460mn in 2018, came from paid-for porn.

Within days of Kristof’s piece and Ackman’s message, the payments giants cut Pornhub off. The effect on MindGeek was debilitating. The company’s cash flow dried up. It broke the conditions of its loans, prompting a notice of default from its lenders. And the pressure kept building, as Visa considered making its temporary suspension permanent.

So MindGeek buckled. Almost overnight, the company removed most of the porn available on its flagship site. Pornhub went from hosting 13 million videos to about four million. Millions of videos uploaded by “unverified” providers disappeared. It was probably the biggest takedown of content in internet history.

Wonder if that team post messages when their big end goes!

Do we get to see him ride even if we haven't subscribed?

Take the money and live the dream. God knows I would given half a chance.

Can't see why they'd bother "sportswashing". Just a bit of advertising isn't it? I remember a short while ago a fair few people hadn't heard of OnlyFans - and why would you? I only found out from following a dodgy profile on a dating site. Now you can go there to follow a sportsbloke and go ooh look sexy laydeez! take my money!

I don’t really see the problem. If a company wants to sponsor athletes then fair play. They sponsor Ebanie Bridges the boxer as well (although she tends to wear less clothes than Lew) and several others. It’s not all porn on there (apparently) and it’s not like he has PornHub or Something on the side of his lid.

Will we be able to watch him riding a hardtail?

Its a win win situation for both Lew and Only fans. Lewis openly admits he dosen't want to race anymore as dosen't feel he has the hunger he used to have for It. So If he can get some cash from only fans to go round the world youtubing and maybe selling tuition vids on Only fans fair play to him. Only fans on the other hand are probably not by their standards throwing much money his way and If Its another non porn creator thats good for them . As has been said If some old pervy dad manages to sell to his wife he is watching Lew showing him how to manual when he actually has his trousers at his ankles watching the old 'Wullie Thorn' movies fair play.

Plenty of potential customers for OF's naked ladies content in the MTB scene I guess.

What do parents of kids who are into MTB make of it?

Wonder what his other sponsors think too.

I see the new bike marketing slogan already.

Norco.  For all the waaaaankers out there.

I'm not a big follower of the sport, so it's the first time I've heard of him.

His cunning plan is working

What do parents of kids who are into MTB make of it?

He's not on their radar. My lad and his mates have vaguely heard of him, but he doesn't register. They're not aware of OnlyFans.

FT had a fascinating article on how that actually works. Turns out the policing is almost entirely done by Credit Card payment companies..

and on the other side there's a whole industry of people opening businesses, processing a few £m of payments through their new flower shop etc. before the card co.s shut them down again.

and on the other side there’s a whole industry of people opening businesses, processing a few £m of payments through their new flower shop etc. before the card co.s shut them down again.
Posted 21 minutes ago

Do you have a reference for that?

Genuinely curious..

My lad and his mates have vaguely heard of him, but he doesn’t register. They’re not aware of OnlyFans.

Why would they be, when they can get it for free on Pornhub?

Why would they be, when they can get it for free on Pornhub?

LOL lets not go there yet.... Mrs Weeksy still has nightmares that this will happen one day 😀

and it’s not like he has PornHub or Something on the side of his lid.

They don't need the exposure. There isn't a teenager in the world who doesn't already know what it is.

My lad and his mates have vaguely heard of him, but he doesn’t register. They’re not aware of OnlyFans.

There are only two certainties in life; death, * and teenegers knowing more about porn than they would ever tell their parents.

*taxes seem to be something only paid by those between poor and the middle.

Can’t see why they’d bother “sportswashing”

I was using it in a broad sense, but I think it's still applicable.

It may be a genuine diversification strategy, but it's also a marketing exercise to put it in your head that "OnlyFans don't just do porn".

It might even drive traffic to their (hard)core content as well, though it seems most of us are on the same page about there being enough free grot on the internet already.

teenagers knowing more about porn than they would ever tell their parents.

And "that conversation" parents have to have these days... porn isn't an instructions manual... a joy.

isn't this what only fans was originally started to do, the porn came later and with that the loads of cash that was then hard to turn down

I'd never heard of either Lewis Buchanan or Only Fans before this thread. Not sure if that matters given I'm a 50 year old non-gnar biker who has little interest in watching other people ride bikes (take this however your filthy minds see fit!), so not really the target market for either. But I guess this was sufficiently interesting to someone to generate a story that I have now read and (for the next 10mins at least) know the names. So I guess it sort of works.

I'm guessing googling Only Fans at work would be non-ideal then.....

They’re not aware of OnlyFans.

Ah ha ha ha 😂

it seems most of us are on the same page about there being enough free grot on the internet already.

I'm not sure, which page is saved in your Favourites tab?

Incognito tabs tell no tales.

There's a bit of me that's with convert, I'm a 75 year old, now pretty much ex classic (Steel is real, still on 26" wheels hardtail) MTB rider. OnlyFans and Lewis weren't on my radar either...
So, I'd never heard of Lewis or Only Fans either, I think the only competing riders I can mention are Peaty...and Peaty, and sponsors are Red Bull.
However as is often the case the issue here is the tip of an iceberg. I'm a father of daughters who gave up work in the 1970's to look after my children whilst my wife went out to work. She had a better earning potential than me, and as I type this from our eldest daughter's NSW holiday home after a day watching surfers, and playing in the sea I was thinking how lucky I have been.. but in the same internet session I've come across some stuff about some guy called Andrew Tate..
The old maxim "the price of freedom is eternal vigilance" has never been truer, we all (particularly fathers of daughters) need to take a stand against pornography..anything that makes it (the objectification of women) more 'acceptable' needs to be challenged, vigorously, and linking it to downhill racing or any kind of MTB riding is a no no in my book.
I suppose my rant will smack of "Oh another 'boomer' running of at the mouth, now that he's too old...." but the porno issue is not that dissimilar to the alcohol sponsorship and linking that Hannah discussed in a previous Singletrack editorial letter we really do have to be careful what we are prepared to let into what is after all less of a spectator sport, and more of a participation exercise..

Saw over on VitalMTB Team Rumours that he might be needing to look for a new frame.

That's intriguing.

If it is the case, I wonder whether Norco are genuinely outraged (maybe they've been getting complaints?) or just want to take advantage of a disrepute clause (or whatever) to cancel his contract?

if he's doing pay-to-view training plans and reviews etc, why not use Patreon? Or is OnlyF paying him to advertise on his clothing? because if he's getting a fair chunk of money for the apparel adverts then fine, but if not he's taking an unneccesary risk

(it's actually quite tricky to not use the word helmet to avoid cheap puns)

If he's really lost Norco then that risk has become an issue. I believe Onlyfans are paying him, but the being cut off from support at races* is going to have an effect

*did I see somewhere that he isn't racing, and its just social media stuff now?

I’m guessing googling Only Fans at work would be non-ideal then…..

I managed to be redirected to it yesterday, searching for some obscure book I clicked on a result in Google which was a spoof page (lots of random tags and then auto redirects) to Only Fans with a young lady removing her pants right in front of me...

Luckily no one monitors what we use our work laptops for....

how long did you stay on the page to make sure it wasn’t what you were looking for?

Given I'm only 'pretty sure' our laptops aren't monitored, rather than 100%, not very long at all....

Plus had the wife walked in, I'd never be able to explain that as a spoof redirection!

I managed to be redirected to it yesterday, searching for some obscure book I clicked on a result in Google which was a spoof page (lots of random tags and then auto redirects) to Only Fans with a young lady removing her pants right in front of me…

how much did that cost you?

how much did that cost you?

That's a good question, they must have a company subscription if he got straight in

Plus had the wife walked in, I’d never be able to explain that as a spoof redirection!

To explain, you'd go back to the original search and click on the same link, surely?

Well, quite frankly I'm shocked!
Not by the UCI sending a letter to inform Lewis that he and his sponsor aren't welcome at their events, but because he doesn't seem to grasp that he's the implement in a sportswashing exercise.
TLDW: apparently there's far worse porn on Twitter than Onlyfans, which isn't a pron website, do your own research, etc.

There's a certain irony that he's had to post a YouTube video to let people know

What a shame.

Perhaps he could also do a video telling us how it's ok to uncover trails still being built so he can get social media content, with total disregard to the person building the trail, as it's "his job" and he needs the content for it.

Good grief, he really does drone on, doesn't he? I also think several people predicted potential problems coming up for him due to this sponsorship...unsure why this is a surprise really.

Well, quite frankly I’m shocked!
Not by the UCI sending a letter to inform Lewis that he and his sponsor aren’t welcome at their events, but because he doesn’t seem to grasp that he’s the implement in a sportswashing exercise.

I don't know much about onlyfans but benefit of the doubt they didn't set it up for pron... it just happened and probably at a time they couldn't be too picky or perhaps in a Elon Musk type freespeech thing?

TLDW: apparently there’s far worse porn on Twitter than Onlyfans, which isn’t a pron website, do your own research, etc.

Twitter, FB, Insta ??

FB is full of scams and apparently pron and grooming etc.
The scams they seem to do nothing... and noone seems to be able to.
I keep getting fake "ALDI giveaways" (usually local buy and sell groups etc.) and reported a few to FB and no action is ever taken... even though its an obvious SCAM and it's down the the group admins ... presumably Aldi know and would love to shut this down... ???

whilst i think the 'only fans' thing is a bit of a poor choice, i am actually more interested in Lewis' videos now most sponsors wont touch him with a barge pole.

He is buying bikes and frames with his own money and in return can give honest opinions etc. Having broken both a NP giga and a Evil thus far, its interesting to see and hear about. Albeit it appears his actual knowledge of bikes, manufacturing, defects and damage seems pretty limited, but hopefully that will develop with time and he can give more concise feedback.

Perhaps he could also do a video telling us how it’s ok to uncover trails still being built so he can get social media content, with total disregard to the person building the trail, as it’s “his job” and he needs the content for it.

Is "Subscribe to my OnlyFans" too long for a trail name?

😀

whilst i think the ‘only fans’ thing is a bit of a poor choice

Compared to what though..?
I don't remember the UCI having any issues with Arms manufacturers sponsoring riders...

I don’t know much about onlyfans but benefit of the doubt they didn’t set it up for pron…

Fair play for being the devil's advocate. Maybe they didn't set it up with the intention of streaming porn, but take a look at the career path of the majority shareholder and the primary activity of Onlyfans since his financial involvement began. Coincidence?

Compared to what though..?

i guess compared to something perceived to be more 'wholesome' by the general public. Despite Only fans etc being a great source of revenue for so many and that 'pron' is far more accepted these days, its still deemed to be undesirable by many.

So i would assume the UCI worry it might taint their great reputation if its associated with them. I can only imagine they would do the same if the Santa Cruz Syndicate became the Santa Cruz 3rd Reich Race Team?! 😛

Edit: nevermind, I can see where you’re trying to take it

Fair play for being the devil’s advocate. Maybe they didn’t set it up with the intention of streaming porn, but take a look at the career path of the majority shareholder and the primary activity of Onlyfans since his financial involvement began. Coincidence?

Having looked it up I don't think it's co-incidence but I don't necessarily think its a chosen path?
As it happens I stumbled into Lewis's YT late and though my first thought was "Hmm isn't that a pron site" listening to him about getting Sport and other things than pron into it at least makes me think they want to do other stuff?

I guess in part its where they are trying to take it ... I don't get an idea Bell and Camelback are meant to take over sales of arms rather than supplement and diversify whereas I think onlyfans might actually be trying to make non pron content its mainstay? (I say might ... not is)

is this whataboutery or have I missed something?

Well you may have missed it .. but then that's kinda what I was saying.

Vista acquired Camelbak in 2015 and Giro, Bell and Blackburn in 2016. The publicly-traded company (VSTO) owns 50 outdoor brands including Savage Arms and the Federal Premium Ammunition and is a large contributor to the NRA. Vista has been slow to respond to calls for action and a coherent strategy in curbing gun violence.

I don't remember the UCI issuing "we don't let riders sponsored by arms dealers ride" even though several stores and chains did. (They may have but I don't remember the UCI expressing any opinions on this)

https://road.cc/content/news/237709-should-you-boycott-bike-brand-if-its-parent-company-supports-nra

Yeah, obviously they're trying to steer the company's profile to one a bit less sordid. I can see why the UCI wouldn't accept them as a sponsor for the foreseeable future, they've got a long way to go before they've cleaned up their act. The fact that they still have the over 18 paywall suggests that they aren't yet willing to give up their primary revenue sources.

Seems far bigger organisations than the UCI don't have an issue with OnlyFans, and in Dubai too.

https://www.dailysportscar.com/2023/01/03/onlyfans-racing-with-p1-groupe-by-mrs-porsche-for-24h-dubai-and-gt-america.html

TBH, so what if he's sponsored by a porn site?

Why is that a bad thing?

Particularly one that on the face of it is going to have a whole lot less exploitation with the creators working for themselves rather than the "mainstream" porn business model.

The Harry Main of mtb?

This makes me reconsider my sponsorship application to Pornhub.

Didn't the UCI kick the pornhub(?) team off USACycling a couple of years ago?

Yes @mert. The precedent had already been set, so Lewis would be very naive, uninformed or "uneducated" to think that the rule would be applied differently for a website that wasn't quite 100% porn content.

People: mtb racing needs to attract sponsors from beyond the sport - not just bike brands - if it is to get the money in to expand the sport and pay athletes wages more akin to mainstream sports.

Mercerdes: parks a load of SUVs in the background of races.

People: not like that - what outdoorsy mtb person can afford a new £100,000 merc?

HSBC: title sponsor, put some red and white adverts up

People: not like that - banks are evil, boo corporations, mtbers are alternative dirtbags.

Red bull: televises top level events free to user for a decade

People: not like that - sugary death drink, gut rot, giving kids ADHD, #drink water

BP: spends money on cycling development

People: not like that - oil is evil, how is this sustainable transport

Only fans: pay athletes to decorate their helmet advertising their money making website

People: not like that - unprofessional, exploititive, not child friendly

I dont know what exactly people want? Until there is a Second-hand-Citroen-Berlingo-world-series where all teams must use 11 speed deore gears they won't be happy.

Unless he is planning on actually racing any uci events this year then why does it matter what the uci say. Surely it’s just clickbait for the anti uci mob

Only fans: pay athletes to decorate their helmet

#NotAEuphemism

Until there is a Second-hand-Citroen-Berlingo-world-series where all teams must use 11 speed deore gears they won’t be happy.

Now that, I would watch while hunched over my Trangia, melting my Putoline and combing my beard.

It does seem a bit silly to ban him for that but at the same time, he is just so dull. For someone who is very good at riding bikes he just seems like a complete charisma vacuum.

For someone who is very good at riding bikes he just seems like a complete charisma vacuum.

The two very often go together.

Or they try to be edgy and cool and trash welsh mansions to show everyone how edgy and cool they are.