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Stuck this in chat, interesting article in the NYTimes about the resurgence in highish-end outdoor magazines outputting similar types of content to Singletrack. Some of those covers look mightily Singletrackish. Looks like might be even plenty of headroom for Singletrack to increase prices without losing subscribers.
EDIT:Couldn't get direct link to work, so have to click through from twit.
https://twitter.com/ari_schneider/status/1802784933871526317
Could it possibly be people getting older , less able to get outdoors, nostalgia for the good old days, and more disposable income ?
Youve got do something special these days to appeal over what’s going for free on YouTube