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... they made sure to say that they used Hypnos pocket-springed mattresses. I have one at home. It's incredibly comfortable. That alone got my vote and may well get some of my money if I need a hotel.
However, for THIS, they deserve to go straight to the top of the charts...
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Took me a while, but very good!
...but now you're thinking of UKIP, so they win.
Jamie - the fact that it's you commenting throws the legitimacy of the posted image into complete doubt 😉
Me - I like Premier Inns cos the family rooms are cheap, the kids love jumping between the beds (until one smashes itself up), the kids breakfasts are free, and they're even in some pretty decent locations.
I *think* that bill board was 'tweaked' by one of those 'we play with your poster campaign' artists.
Forgotten the name but it came up on twitter a couple of days back.
The wallah who decided to place a "no poles required" advert next to a UKIP billboard gets a well deserved slap on the back for tactlessness.
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Sorry to do this, Wopster, but here's what that billboard really looks like, sans 'shoppage.
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Less inventive, but still - pithy and to the point, I think.
Bill Drummond has been getting in on the act...
http://www.theguardian.com/commentisfree/2014/may/08/ukip-billboard-poster-international-grey-paint