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Hi, so i have a start up that has a two word name eg Lazer Electrical
so far my basket has 24 domain names in it ... am i mad ?
does it help seo? should i use hyphens, dots or nothing ?
lazerelectrical.com / .co.uk
lazer.electrical.com / .co.uk
lazer-electrical.com / .co.uk
and then in all formats ..
<span style="font-size: 12.8px;">lazer.solutions.com / .co.uk</span>
lazer.group.com / .co.uk
lazer.holdings.com / co.uk
You can only have one . (dot) in the main name, before the domain (.com .co.uk etc) otherwise it's a subdomain - lazer. electrical.com is a subdomain of electrical.com and will belong to someone else probably.
I'd just have lazerelectrical both .com and .co.uk if you can.
I know it's an example but for a misspelled words like lazer you may need a lot less. Also having a misspelled words is a terrible idea 🙂
As to the question it depends on the words and what people are searching and what may come up in the results. I'd probably go for hyphenated and un-hyphenated .com and .co.uk if its a big company but less for a one man band. Although it may be worth considering .uk
so far my basket has 24 domain names in it … am i mad ?
Yes. Just registered 3 here for our new business companyname.com companyname.co.uk and an acronym of company name with an uncommon TLD (but one which makes a lot of sense in our market - it's also handy as it's way shorter than the others, so I'm using it for our logins!) companyname is 3 words concatenated with no hyphens - TBH I didn't even consider also registering hyphenated versions.
so far my basket has 24 domain names in it … am i mad ?
That's at least 22 more than you need.
Also, I wouldn't buy services from an electrical company that couldn't spell "laser."
I'd get com and co.uk with and without hyphens. Not sure I buy the advice on that link - "associated with spammy behaviour" is pretty vague and they don't substantiate the implication that it harms seo. It's definitely worth having both so that customers don't have to remember whether it's hyphenated and to avoid another company grabbing the other one. (see bike-discount.de vs bikediscount.de)
Once you've got the ones, choose which is going to be your primary address and have everything else redirect to it with a permanent (301) redirect.
Also, I wouldn’t buy services from an electrical company that couldn’t spell “laser.”
To be fair, I'd not expect most electrical companies to have anything to do with lasers, and being able to spell isn't necessarily a core skill either.
Hyphens might be a good idea if you sell pens on an island 😉
What about also getting 'just' .uk?
I'm a web developer and we have around £500 a month spend on moz.com so I'm well versed in what I'm about to say as I'd say it to the majority of clients unless a long established brand with existing urls.
You're a UK business go for the .co.uk only.
Avoid the .UK it's new and less known so doesn't have familiarity with customers yet.
Only get the .com for vanity purposes but it's not needed and I recommend not caring.
Put 5+ years on the domain when you buy it not just 2.
Use the hyphen it's easier to scan read for a human - ignore any SEO points about hyphens being a negative. Legibility on the side of a van, business card ect is also important.
When you setup the site make sure it's got a SSL certificate ( https://) that'll have more SEO credability than any hyphen will take away.
If the business name isn't set in stone try to avoid Americanisms or misspelt words