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Would it have been sexist if it were a bloke with a 6 pack and in his Speedos?
Yes.......
Can there even be gender stereotypes now that gender is so fluid? For all we know, the person in that ad self-identifies as a man.
#inbeforemike
But people are aware there are 2 different sexes within civilization and we require both to sustain a society.
Here's a question for all you blokes then.
When getting down to it with your missus, do you never have her put some frillies/sexy stuff on?
My instincts ran along the line of “FFS. Another thing to be paranoid about.” But once I inhaled and actually read the article describing the guidelines, it all seemed not only reasonable; it was just good sense.
Another day, another borefest of people being offended.
It's a very odd advert for the Independent to choose as the exemplar. Is that really sexist? Body shaming certainly and for that reason it could be banned, but sexist?
I can think of adverts from the past that would clearly be considered sexist and we could do without but I suspect a huge grey area too. Products where the company knows that vast majority of the product users are a certain gender or the key person in a relationship that makes the purchasing decision is a certain gender - is it sexist to feature a user of that gender in the advert?
At least the era of the 2CK ad has passed.
Surely stereotypes became stereotypes because there's a fair amount of truth to them.
Surely stereotypes became stereotypes because there’s a fair amount of truth to them.
Did they, what are you basing that on? Let's take the Scottish people being tight stereotype. What "fair amount of truth" is in that and where did it come from?
Did they, what are you basing that on? Let’s take the Scottish people being tight stereotype. What “fair amount of truth” is in that and where did it come from?
Well I'm Scottish and I'm pretty careful with my money. So are most Scots that I know. And no, I don't get all offended by "mean Scots" jokes either, I make plenty myself.
It’s taken me a long time to unlearn the stereotypes that were instilled into me by adverts and the media while I was growing up.
(from the article)
Wasn’t just ads though... what about films, comedy, soap operas? All characters will have to be bland, non-sexual entities in the future. Ban any old media which contains sexual stereotypes! Entertainment will never be the same again...
Surely stereotypes became stereotypes because there’s a fair amount of truth to them.
Black people have often been depicted as lazy and stupid. Is that your opinion?
Black people have often been depicted as lazy and stupid.
You're entitled to your opinion, not something I agree with personally though.
You’re entitled to your opinion, not something I agree with personally though.
I haven't expressed an opinion. Still, thanks for giving me permission to have one, it means a lot.
Everyone's entitled to opinions. Would be a boring world if we were all the same.
Everyone’s entitled to opinions. Would be a boring world if we were all the same.
And your opinion appears to be that most stereotypes are true ?
😳
Can anyone honestly say either that they GAF or that they actually pay any attention to advertising.
The tightest folk I have ever encountered are White Male Yorkshire Methodists.
I've no time to argue nealglover, I'm off to count the hoard of money I have stashed away, before I knock back my daily bottle of whisky, eat a deep fried Mars Bar and dance around some swords in my multi coloured skirt.
I’ve no time to argue nealglover, I’m off to count the hoard of money I have stashed away, before I knock back my daily bottle of whisky, eat a deep fried Mars Bar and dance around some swords in my multi coloured skirt.
And I take you are literally going to be doing that as you well know there is a "fair amount of truth" in the stereotypes that you have listed...
Can anyone honestly say either that they GAF or that they actually pay any attention to advertising.
TJ doesn’t. Everyone else does.
I’ve no time to argue nealglover, I’m off to count the hoard of money I have stashed away, before I knock back my daily bottle of whisky, eat a deep fried Mars Bar and dance around some swords in my multi coloured skirt.
Truly bizarre response.
It was you saying stereotypes are mostly true, not me 🙄
It’s “almost” as if you realised you we’re talking utter crap, but we’re unsure how to back away from it.
Updated, eddiebaby
I don't debate with the sort of people who lower themselves to abuse. Bye.
I had a 50/50 guess (or was it 1 in 3) as to what advert would be in the link. It was the one in the link or the bare chested Santa man. Can’t see why it’s sexist tbh. Body shaming, boring and predictable, making some people feel shit because they want to look like the model yeah, but sexist I don’t see.
It's not about being sexist per say it's about addressing gender stereotypes that have a negative influence on society / kids. In the beach body ready ad it's effectively portraying looking like that as what a woman 'should' look like - the new guidelines say that isn't acceptable in this day and age. The guidance is fairly nuanced, it doesn't say you can't have good looking glamourous people in your ads, or women doing cleaning, or men doing diy; it says that you shouldn't protray that as the only acceptable position or imply that the other gender is incapable of doing something. Makes sense to me.
But people are aware there are 2 different sexes within civilization and we require both to sustain a society.
There is such a thing as hermaphroditism, so that’s three.
James Dellingpole hates the idea. Ergo it is in all probability a Good Thing
Seriously though, I agree with Ewan
I think it's a good thing.
Thanks for the opinions and big hitting
Would it have been sexist if it were a bloke with a 6 pack and in his Speedos?
Yes…….
No they'd have both been just shit adds...
As a side note give it up with the big hitter shit Alan you sound like a nober from the past.
it says that you shouldn’t protray that as the only acceptable position or imply that the other gender is incapable of doing something.
It's eminently sensible until you try to define it in a way that we can all agree on. Then it all falls apart.
For example, how would you sell a product where the overwhelming interest is male (or female) but not exclusively so? Your target audience is predminently one gender rather than the other so either you'll need to shoot two versions of the same ad (one with a man and one a woman) or you potentially fall foul of the legislation.
Excellent news and long overdue. Who'd have thought men can use fairy liquid too!
For example, how would you sell a product where the overwhelming interest is male (or female) but not exclusively so? Your target audience is predminently one gender rather than the other so either you’ll need to shoot two versions of the same ad (one with a man and one a woman) or you potentially fall foul of the legislation.
The guidance doesn't say that at all. Also it's not legislation - it's ASA rules. If you want to sell to blokes that's fine, stick a bloke in the ad doing whatever it is that you're selling. Just don't portray it as something only a bloke could do / something only a woman can do. Have read of the ASA guidance - it's quite interesting - I commented on it when it was out for consultation earlier in the year.
There is such a thing as hermaphroditism, so that’s three.
And trannies are neuters, so that's at least four.
Everyone’s entitled to opinions. Would be a boring world if we were all the same.
In this ever increasing PC world you are not entitled to an opinion. So things increasingly get swept under the carpet which means people then become more extreme.
Oh and Yorkshire folk are way tighter than Scottish folk
In this ever increasing PC world you are not entitled to an opinion
Yeah, much better with everyone just spouting out racist and sexist stuff all over the place. I have never had to restrain my opinion on anything, I wonder why that is?
It's an interesting topic and will be curious to see how far the "rules" go.
It mentioned as examples a man not being able to change a nappy and a woman not being able to park a car. I'm not sure how the first one would factor into advertising - perhaps a "nappy that is so easy to use that even a man could do it"? But I can see how the authorities could worry that this sort of advertising "perpetuates the myth" regarding what the different sexes can or can't do. I believe most men labeled as "not being able to change a nappy (or boil an egg)" "could" do both, but choose not to.
As to stereotypes becoming stereotypes for a reason.... Are "The French" predominantly arrogant or do the Germans lack a sense of humour? Do the Brits drink a lot of tea? Can most women parallel park.....
Is it okay to have favorable stereotypes "brave/intelligent/well endowed" but not the dodgy ones . . . "mean/lazy/aggressive"?
I can understand that change has to start somewhere - so that children don't grow up thinking that "what they see, is all there is", but what happens if what children are seeing in tv (the bad stuff) is the same as what is actually happening in their homes? Dad really does sit with his feet up after a day at work while mum prepares dinner? Is it the job of the advert to sell a product but to also educate the child as to a possible different way of life? Expanding horizons etc....
As a side note give it up with the big hitter shit Alan you sound like a nober from the past
It's just a joke Stuart. I do wonder if those it irritates are in denial about their own behaviour...
I think, as Sterling found out last weekend, that you can't really legislate for idiots. But society moves forward, it's not like the 70's and 80's where people were on the telly at prime time telling jokes about wimmin and chalky in a way that wouldn't happen now.
TV has it's place to try to reflect how folk should be represented, (it has to contextual, obviously) but hopefully adverts will slowly make their contribution to make broader society fairer. That seems ok to me
It’s just a joke
2013 called they want their joke back.
I own it!
People love belonging to a sterotype, how else would BMW sell cars? or Harley Davidson motorbikes? Some men like being macho dicks and some ladies the female equivalent. Some bill boards locally were sufficiently distracting to cause males to have car crashes whilst looking at them. Something was done about that, but even as a man who changed proably 90% of junior's nappies I can't see a problem with having a typical mother in a nappy ad. This ad though I find really irritating and not just because of the lack of caution as the driver pulls out of a blind entrance.
Makes me feel like keying every Mini I see. Why do some men just have to drive (and drive like dicks) even when it's their partner's car they're driving?
And another one of a dick driving his girlfriends car too fast through a city: