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I was just wondering...
No. But you can guarantee the settee you want won't be in the sale. Ours wasn't, anyway!!
When I bought my 1st house in '96 I went to DFS to get a 3 piece suite and the only things on sale weren't for me, however I did get a nice discount on a suite that someone had ordered but couldn't fit through their front door. Fortunately fitted in through mine but not the house I moved into 2 years later.... Went back 2 years ago when moved into my current house and various discounts given for each chair but can't believe they were ever on at the full price - I think they make many themselves and just make up the prices.
Yes!
Once went in on a sunday night at 5 past 5, apparently the sale had just ended 😀
"I think they make many themselves and just make up the prices. "
I believe they're mostly made to order in a factory in Wales (or maybe that's their competitor).
I believe that by trading standard law they can't claim something is on sale unless it has spent a certain time for sale at a higher price.
So presumably there is some secret DFS shop somewhere crammed to the roof with full price sofas.