Google ads- anyone ...
 

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Google ads- anyone know about this stuff?

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It seems I can chuck a lot of money at my Google add and gets lots of clicks- but they aren’t getting the click through to booking an appointment.
Is the expert mode worth playing with, to only get the right clicks as it were and without paying for loads of wrong clicks?
Price is competitive, availability might be the other issue.
I will do some reading around it but wondered if any one on here is shit hot at it.


 
Posted : 07/07/2023 5:09 pm
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If they are clicking the ad and not booking then what is missing from your content to get them to commit to giving you their details?
If your ad is getting clicked then it is working so get the landing page content working for you and see how many appointments turn into sales - that'll tell you if the ad is working as well as the content. I'd suggest not throwing money at the ad, if the content is lacking.


 
Posted : 07/07/2023 6:47 pm
mrchrist reacted
 ojom
Posts: 177
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Need more info, CTR would be helpful and also your Conversion Rate for your bookings (you indicate none but just checking). Also let us know your site etc,

Google ads is relatively simple... (he says) - create decent ads, send traffic to site. Like DB says there, it may not be the ads that are the whole problem.

Happy to take a sniff around at your account if desired - no charge.

M


 
Posted : 07/07/2023 7:11 pm
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Could be you audience targeting is wrong or that once on your site it's not compelling enough for visitors to engage.


 
Posted : 07/07/2023 7:52 pm
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Ojom, that’s very kind, pm sent


 
Posted : 07/07/2023 7:54 pm
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C d yeah, price and availability is down to me. I know the demand is there. I worry I’m encouraging clicks that don’t suit location etc.


 
Posted : 07/07/2023 7:56 pm

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