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I have recently moved from henry Westons Cider to a new product here at Singletrack for my midride "sports drink". I guess that come with moving from the south to the north.
I have been sneaking this into the Singletrack photographs recently... and no one seems to have notice that we now sell beer here. We have also been product testing too.... It's a tough job.
Out in the Minneapolis, where the Surly Bikes guys live, beer freezes solid before the fourth swig, but it was -25c when I was there.
Can or bottles. Burpy beer or flat beer?
Come on then... what is the best midride beer? What makes for a great trail beer?
Quick link to my new trail beer.... other beers are available. Riding and drinking is dumb and dangerous, and probably not even cool. Other blah blah small print.
https://singletrackmag.com/shop/singletrack-black-ipa-4-ale-beer/
This time of year its a nice malty porter or stout. Deffo not lager or cider.
I don't really think beer and bikes mix, and am a bit baffled by the way so much American bike stuff marketing pivots around beer being involved.
Spey Valley Sunshine on Keith
Sunshine on Keith
.. maybe the Spay's Hardware.
or 6o North Brevet
Brevet
most blonde or pales are good.
semer water blonde is very nice, or loweswater gold.
A nice glass of sherry...
Finish the ride then a nice beer. Mid-ride? no thanks
ye same as nbt. I prefer to wait until I get back.
Finish the ride then a nice beer. Mid-ride? no thanks
This. Tiny Rebel Cwtch after the ride.
Trail beer! Is this actually a thing? Do people actually take beer with them on a ride?
Stopping at a pub on a nice sunny day fair enough, bit I'd never take it with me!!
Depends what’s on draught at the pub.
I note the STW beer is sold in cans, is that because the stupid headset spacer/bottle opener doesn’t work very well...
Hip flask full of Absinthe, obviously
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Gotta read the small print!
Can or bottles.
Well, to go by what's on sale here, stupid little expensive cans for maximum beardybike****er points.
Three quid for a little can of hipster fuel, sheesh.
+1 mid ride pub stop (for an HPA)
A mid ride pub stop in the summer is one of life's simple pleasures, in winter it involves getting too hot or cold and a cold ride home.
beer mid-ride is grim, makes you not want to ride. I'd also say the same for café stop in the middle of a road ride as well FWIW because it's the stopping then starting again.
If your ride doesn't finish at a pub you need to work on your map skills : )
Spring: Wychcraft Ruby
Summertime: Kopparberg Lime and Strawberry
Autumn: Guiness
Winter: whatever's great from the flask!
Pricing looks a bit OTT. Best of luck.
£18 for 6, you're taking the piss right?
Pretty much every shop has 3 for a fiver or 4 for £6. Lidl and Aldi are about £1.50 a can....
Bit weak for a Black IPA
A nice lager, something like Amstel or Moretti please.
I don’t really think beer and bikes mix, and am a bit baffled by the way so much American bike stuff marketing pivots around beer being involved.
same here.
Them:
"We've put a bottle opener on
-this fixed gear tool
-this chainring
-this drop out
-this headset spacer"
Me:
"Cool, how much for one that doesn't have one?"
If it's in a tin, I'm not in.
Needs to be dark and come with a head and be poured from a hand pump
£18 for 6, you’re taking the piss right?
Pretty much every shop has 3 for a fiver or 4 for £6. Lidl and Aldi are about £1.50 a can….
Plus £8 postage! This is bullshit. Are we that ****ing gullible?
Hurrah for hipster bullshit.
Here’s the link to fat bikes and beer.
Worst stealth ad evah
If it’s in a tin, I’m not in.
Needs to be dark and come with a head and be poured from a hand pump
Fit three of those in a camelbak no prob.
Winters finest.
If it’s in a tin, I’m not in.
Needs to be dark and come with a head and be poured from a hand pump
Fit three of those in a camelbak no prob.
Luckily there are establishments that cater for those that like beer.
I like to roll my own mid ride enhancement rather than drinking it.
Dark Island. Good call.
joshvegas
same here.
Them:
“We’ve put a bottle opener on
-this fixed gear tool
-this chainring
-this drop out
-this headset spacer”Me:
“Cool, how much for one that doesn’t have one?”
Anyway everyone knows a real singlespeeder doesn't need a bottle opener.
They either use their eye socket, or bite the neck off the bottle...
I'm up for supporting your local forum for dickheads by purchasing some stuff, but when 12 small cans with premier discount is £3.50 each...?!
8 ace
Remember having 4-5 pints of Shredder from Magic Rock on their bike day afew years ago and ending up in a bush with a buckled wheel en route home, took it steadier ever since and only have 1-2 post ride if I'm bimbling home afterwards on the pushiron. Brewdog/Wainright/Farmers blonde are my picks at the moment.
Advertising dressed up as regular post, yawn.
Golden, bitter or pale pint from pump. But old school, ie before it went ‘crafty’. Pub stop should see you riding faster not slower, otherwise doing it wrong. 1 x pint and off. Tend to try and find something straw-coloured, cool and refreshing around 3.6
Enville
Worcesteshire Way
Bathams Best
Black Pear
HPA
Any green hop beer in the season I’ll jump on, not really fussy, but something with Citra hops usually a winner.
Trail tins? No ta. Will stick with the water bottle and a treat at the pub if it pops up, not fussed if mid-ride or post-ride*
Note: Post-ride can be dangerous for the wallet, liable to extend to a session and then be demotivating for the ride home where the bike will miss a clean.
*Can only remember 2 x rides in 2019 where had a pint. Both in Bewdley on a Wyre loop. Is it that time of life already? When young it’d be riding and drinking every weekend, rain or shine, 30” waist and no bike lights.
Charliedontsurf but he does astroturf
Can only remember 2 x rides in 2019 where had a pint. Both in Bewdley on a Wyre loop. Is it that time of life already? When young it’d be riding and drinking every weekend, rain or shine, 30” waist and no bike lights
I can only remember 2 x rides in 2019 where we didnt have a pint.
£18 for 6, you’re taking the piss right?
Pretty much every shop has 3 for a fiver or 4 for £6. Lidl and Aldi are about £1.50 a can….
Yea.......
But.......
The stuff in lidl / Aldi is really brewed down to a price point. It's not a good comparison to anything brewed in smaller batches, or using specific or rarer hops rather than just another generically hoppy IPA.
The 4 for £6 offers are a loss leader. £18 is probably about the cost of breing 6 cans of beer, paying duty, putting it in a box and shipping it to you. The supermarkets are frequently cheaper than cash and carry, sometimes cheaper than buying it by the barrel!
It's like moaning that a slice of cake costs £2.50, when you can get two packets of Jammy Dodgers BOGOF in for 50p in ASDA.
But then I once paid £18 for a 750ml bottle of beer in a shop. It was good, so good I e-mailed the brewer in the states to get the recipe and brewed a batch of it!
A couple of years ago I learned that The Newcastle Brewing Company's Satsuma IPA (6%) is not a good way to hydrate and it's not even one of your five a day either.
Tinas - that's all well and good but they're selling it as beer for a mid ride drink which I assume would need to be transported in a back pack. I really can't see it being at optimal drinking state when it gets opened....
If I want a decent beer mid ride I'll stop at a pub. If I want a can that has had the shit shaken out of it I'm certainly not paying £18 for 6 of them + £8 delivery, when I could get something that's reasonable to the average man in any supermarket.
There's probably a reason people stop at a cafe for cake rather than carrying it out on the trails...
If I want a decent beer mid ride I’ll stop at a pub. If I want a can that has had the shit shaken out of it I’m certainly not paying £18 for 6 of them + £8 delivery, when I could get something that’s reasonable to the average man in any supermarket.
There’s probably a reason people stop at a cafe for cake rather than carrying it out on the trails…
I agree, I probably wouldn't pay for it to be delivered at that price either. My point was that £3/can is probably a lot closer to what it actually costs to brew some beer and make a profit, and comparable to what shops selling craft beer sell a can for. Rather than 4 for £6 Doombar brewed on an industrial scale and sold at a loss to get you through the door to buy your washing powder and bread in Sainsburys.
I don't get canned beer. I don't like fizzy beer. and I know a lot of the canned beers are not fizzy like larger but the ones I have tried are still a bit carbonated.
Got to be Bradfield brewery's 'Peatys Trail Ale'
at £2.50 a pint I might add!
The 4 for £6 offers are a loss leader. £18 is probably about the cost of breing 6 cans of beer, paying duty, putting it in a box and shipping it to you. The supermarkets are frequently cheaper than cash and carry, sometimes cheaper than buying it by the barrel!
So the £8 post and packing they have added is them fleecing us?
Good to know.
They're obviously not fleecing anyone, and I'm a fully paid-up member of the 'pay for quality/locally produced' club.
However £4 for 330ml can of beer is off the chart - but if that's what it costs, with a bit of a profit chucked in, then I have sympathy for what must be a tough market - but there must be better ways to make money if those are the margins involved.
I like much of what Hebtroco produce, but it's just on the the wrong end of spendy for me- if STW could sell some of their clothing, at a discount, I'd be interested - is that an avenue?
Just my idle musings 🙂