[Closed] Does advertising work?

trumpton

Adverts put me off things.online I think they are a scam and never click on them

Me too (especially FB/social media) and I think we are in a growing market segment.
It's actually put me off companies I already use/buy seeing social media ads.

It's not that I think they are ALL scams...but it's checking them out takes time/energy etc. and placing a probably perfectly good product next to "Stay at home Mum from <near your IP> earns 50k a month working from home" or "this one little trick will replace hair, make your skin soft".... doesn't exactly inspire me.

Adverts put me off things.online

Nothing worse than obtrusive or irritating adverts on the web (or radio, Spotify for that matter). Really pisses me off and makes companies stick in my memory. Not in a good way, in the “I remember this from that irritating advert. No way am I giving them my business” sort of way.

Your scaring me what do mean you are looking at me. I am going to kill all the bots or use tor lol.i don't mind stw getting my data if it helps them

As a small business owner I have today used Facebook ads for the first time.
My website was only operational since mid October and getting a very low numbers of hits. I’ve done a Facebook ad today and number of hits has gone up 800% so far. I know some people won’t like it, but it’s one way to drum up some interest. Also hoping it will help with getting closer to the first page on google search. We’re so far down I gave up trying to find the site without putting the actual name in!!

I know some people won’t like it, but it’s one way to drum up some interest.

If it works and you get a decent return for your investment, then it's a good thing surely.

I don't get all the hate for FB, if you don't like it, don't use it.

H8ers gonna h8.

I don’t get all the hate for FB, if you don’t like it, don’t use it.

Couldn’t agree more. See quite a few posts on here about how bad it is. I used it for a short period about two years ago as it made gym life easier at the time. Other than that I had no use for it so got rid when I returned to my natural lazy, exercise averse state. Nice and simple.

I take notice of sponsored mtb videos and always see who supported it as well as sponsered events and the clothing presenters use.for example Mercedes sponsor the uci dh and have a corner named after them.red bull as well as monster energy just put so much into many sports.sponsers on mtb videos are often embedded somewhere or maybe at the end.i wouldn't see stw ads as they are probably targeted at gravel bike riders.

I also like LIngs nuke

red bull as well as monster energy just put so much into many sports

Red Bull is an events company that markets itself with drinks... not the other way around. If you see their name on an event - its their event, not an event they sponsored. Its how they earn their money not how they spend it

True ignore me.

To use the two examples in the OP I have to speculate that if Pepsi and Burgery King didn’t advertise and Coke and McDo also just stopped would it change their sales significantly compared to what they spend?

If you have two dominant adversaries in a market place - both advertising - it sort of holds them in stalemate. If one  stopped advertising they'd lose ground to the other. So you could assume that if they both stopped - called a truce - then they'd still be in a stalemate and both continue to sell their goods and profit in the same way.

But in reality they both help each other by competing

Their advertising swamps out any new entrants into the market. If I rocked up with my own cola I couldn't compete with the big players, any attempt to market my new cola would be swamped by the two major players slugging it out. If they both stopped advertising, but I did advertise instead, so that the only ads you'd see for cola were mine, then the chances are (if my cola was any good) they'd both lose market share to me.

Thats why you get so many of these duopolies  Pepsi/Coke - Macdonalds/Burger King - Costa / Starbucks - Apple / Microsoft and err - Republican / Democrats. In their opposition to each other they both benefit from blocking any new entrants to the market

Its worth bearing in mind that you don't have to like adverts for them to work - its as important to know that you wouldn't be interested in a product, and so not buy it, and therefore not be disappointed by it-  as it is to know you would like something. An advert you don't like, for something you don't want, is doing good work.

If Club 18-30 wanted to increase their market share then one way the could do it is by making ads that looked like, Saga adverts and get some of that lucrative over 70's spend.. But those new customers are not in the long term going to do Club 18-30 any good - they'd just have to deal with dissatisfied customers, receive bad reviews and so on (although maybe there'd be some surprises).

Adverts and marketing work just as well at deterring the wrong customers for your product as they do at attracting the right ones.

maccruiskeen
That's a good and interesting response.
To my mind (just me) it's somewhat blurring advertising and marketing. (Taking Club saga)

But in reality they both help each other by competing

So short medium term... you make your cola, its good (you just sold me) but Pepsi and Coke still don't advertise.
I'm speculating but lets say "STW cola" is a good niche product but I'm guessing it would take a long long time for you to make enough revenue to even approach their advertising budget (or for them to even notice you).

Its worth bearing in mind that you don’t have to like adverts for them to work – its as important to know that you wouldn’t be interested in a product and so not buy it and be disappointed as it is to know you would like something.

I don't like Carling (?) but I'm as much a sucker for a squirrel ad as anyone.
On the other hand their are products I already like where the advertising has made me question of I wanted to keep using that product.

Some spring to mind....
Quadlock - Had one for ages then I got a targetted ad and then more styled as the classic clickbait "New product - taking the world by storm" - I'd had one for years so hardly new but the format and placement of the ad made me want to disassociate myself.
I always thought they were overpriced but well engineered and I'm a sucker for well engineered but these ads made me feel it was a fashion item or something.

Boots - being a fan as above of generic medicine and cheap personal hygiene a few years ago I seem to have been bombarded by "men are stupid" ads. This seemed to coincide with a loyalty card. At the time I bought quite a lot as I was travelling a lot and frankly couldn't be assed with the plastic bags and restrictions for the price of some toothpaste and soap... so I'd often pop into boots and pick up some stuff.
Moreover I was actually a big fan of "Boots at airports" (toothpaste, etc) but also because they didn't seem to hike prices anything like WHSmith etc. and the big boots was on the way home from the station to my house.

In other words I was pre-disposed to Boots as a brand... they ran one set of ads years ago and I've probably been to boots and handful of times since (and one of those was to pick something up for the OH and twice were glasses). It turns out Asda do mini-toothpastes, shaving gels etc.

Now don't misconstrue this... it sounds very petty and it is but I used to wander off the train and think "Oh I'll just pop through boots and replenish stuff I've left in hotels, airports etc." but I stopped doing that because it didn't give me a nice warm feeling. Thinking about it I think it goes back to those ads that used to piss me off but at the time I walked past what was in my mind was "I'll just get them when I go to asda".

Now interestingly Asda won my heart by being the first major supermarket to do real gluten free foods. This was back when noone else was even trying... and I was a "rare" thing.

Pure marketing genius and ahead of the curve (IMHO)... but I don't remember ever seeing them advertise this.

Also hoping it will help with getting closer to the first page

Google is much cleverer that simply getting to the front page. What is Front Page for one person will be far down the rankings for another.

Marketing and Advertising works of course, though I would put me in the “it don’t work on me” anecdotal story of one, bracket.
Facebook is a particularly good marketing tool - and better at compliance in a post GDPR world (though I don’t like the horrid buggers). It’s great at getting cut through so brilliant for small businesses. Depending on what you sell and who to, social and direct mail tend to be best IME. Email is good in a post GDPR world but let’s face it, marketing to people who are opted-into your mailing list is easy pickings.
I don’t know masses about advertising but the geek in me is intrigued by the Sky AdSmart platform.