Got to say that this is pure dumb from the Cadbury’s “Margeding” team...
'Stupid' Cadbury treasure hunt ad withdrawn after complaints
Cad-Ad called on children to "grab a metal detector" and dig holes looking for gold or treasure, highlighting scheduled monuments to have a go at. Breaking quite a few laws of the land in the process.
http://www.bbc.co.uk/news/uk-england-bristol-47617110
Reminds me of the hysteria surrounding the book 'Masquerade' in the late 1970s. Holes being dug everywhere. Different times!
oh I thought there was new TV series! 🙁
Even before I watched the TV program I knew there was some kind of rules preventing you to just go around digging up everything.
Cadburys really didn't put much thought into this promotion did they?
New TV series. I wish. No just titled for click-bait.
