[Closed] Can you please ask your other half if they would like to . . . . . .

Nah, my other half likes beer, or whisky.

Not entirely sure why you are calling him a 'lady' 🤔

Yeah possibly. She likes that Aperol Spritz stuff, but she likes that brought to her in a glass by a waiter in Morzine, not sure she’d like it from a ‘monster’ can.

So a Light , Fizzy, 5 or 6% ABV drink , with soft fruit flavour, maybe back sweeteneed with Setvia or another unfermentable low cal sweetner , in a can , in ready to drink format , best served cold, but can be swigged from a can .

Cider.

Sounds nice, sort of. But I'd work on your marketing technique!!

I dont do marketing , I do production .
With the right ingedients I could produce this to a launchable product within a month.
Know enough people to get help where neccessary with markketing , labels , canning etc
Then its punting it out to market.

Some thoughts from this lady who drinks beer and gin so not your target market ... personally I find one fizzy drink is more than enough otherwise it's the dreaded bloat. As regards sweetness, I've found some of the non-alcoholic soft drinks to be quite disgusting with a very artificial taste.

Actually, whilst I have your attention, any suggestions of beer available in 330mls, either bottle or can? Fullers London Pride used to be available in that size and assuming that their Japanese buyer (FFS) has pulled it. Brewdog doesn't work for me. Cheers!

Everybody knows you're not an alcoholic if it's a spritzer, so count me in

Left field suggestion: low alcohol mulled wine in a can.

Asked....and got a 'no'.
It's cider, wine or whisky mostly.

Anyway, without suggesting we are all old gits, isn't this more for a youthful market? Maybe we are the wrong demographic?

Have you tried sponsoring an F1 team?

(More seriously, sounds like a youth drink really and they probably want higher alcohol)

She says just like those various cocktails in a can and what is ST towers cut for helping you with your research?

Anyway, without suggesting we are all old gits, isn’t this more for a youthful market? Maybe we are the wrong demographic?

That sound like the sort of thing my 19yo daughter might drink. She's generally not into getting rat-arsed unless it's an unspecial occasion and apparently that's not uncommon amongst that age group.

Nah he prefers craft ale like all true stwers and i prefer a nice strong cider

My other half drinks stout or porter. If there isn't any than beer. Oh and red wine. Or white.

Actually, whilst I have your attention, any suggestions of beer available in 330mls,

Massive amounts of choice these days. Waitrose and M&S3are both especially good. Perhaps for another thread, as we risk derailing this one!

Actually, whilst I have your attention, any suggestions of beer available in 330mls, either bottle or can?

Have a wander into Aldi they have various ones in some from small brewers. If you van find Anarchy’s beers in your area try those they’re pretty superb.

Drink a low alcohol spritzer type drink?

A what? Theres a growing market for no and low alcohol stuff. I'm not sure what you describe quite fits with this:

Ready to drink in 330ml or 500ml can

drinks in a can are not associated with premium brands. You think your value is all about the taste / product - but really in both on and off sales its all marketing.

Low calorie = Good for diets / waistline

I think you'll probably struggle to sell that message. Nobody is drinking ethanol because of its health giving potential. Whilst there is part of your message that could be about the calorie count it would be way down the list.

Zero Gluten = Great for Gluten allergy or wheat intollerance , reduced bloating = moar sexiness

Now you are getting closer to something - but do some research, fix the "attitude" - Coeliac disease, and gluten intollerance are not about "sexiness" and you will really piss off people who genuinely might like your product if you pitch it wrong. If a coeliac wants a drink in a pub their choice is: cider (often fairly strong), spirits&mixers, or wine. Men suffer these conditions too - and are arguably less well catered for in the pub market than stereotypical woman's drinks.

Low alcohol compared to Prosecco , White Wine so all dayers , early starts possible
No dehydration , dryness associated with White wines / fizz
Less Acidic then White Wine, less dry so no need to hydrate with more alcohol

Why do people drink?

EAsy to carry in RTD format , no mixers or taking glass to Picnics or bbq’s/ festivals
Soft way to drink without getting hammered Wine / Prosecco 8 -9 % . Spritzer say 6%

I'm sceptical that the RTD market in a can is where the money is. Prosecco is 11±0.5%. I can already add soda water to wine and get a sparkling drink (which I'd call a Spritzer) of about 6%; or add tonic to gin and probably get to <10%. I wouldn't buy either of them in a can ready mixed except in very niche circumstances, neither would anyone else (male or female) that I know.

Basically where I work is in trouble. WE need to sell something or its game over . In the USA there is a huge market for RTD ‘Hard Water’ , thats a rubbish name but essentialy its fermented Corn Syrup with light fruit flavouring. Being fully fermented its got low sugar = low calories ( I know there are calories in alcohol, but that cannot be avoided) Possibly less than 100Kcal per can . Elderflower , Lime, Raspberry , Mango , St Clements or Grapefruit style of flavourings but could do Mint , Juniper etc.

I can see how such a product (probably carefully blended, or even distilled could be positioned)... is the money in being "yet another gin", or the next fevertree?

Manufacturing a new product line , aimed at people who want to drink, and for whatever reason do not want to drink beer. Or want to drink at lunchtime, or all afternoon and not get smashed by 4pm. So Weddings , BBQ’s, Picnics, all dayers in a the pub , Festivals etc . I dont know or even pretend to know the market , maybe there isnt one , but maybe there is.

I'm sceptical that the UK market is full of people who want to spend all day drinking, spend good money doing it and not get smashed! If you really want to service this market then I'd go back to my no and low comment at the start - the health conscious, the drivers, the younger generation who aren't quite as mental, the teetotalers really do want a drink (or range of drinks) that are interesting, not sickly sweet, or full of gas. Something you can drink slowly alongside friends who are enjoying wine or beer.

Launch with something like “Speak Easy 6”. Prohibition Saltzer. Probably aimed at Ladies , again I dont know many blokes who dont like beer , there must be 1 or 2 though.

Don't presume this is a ladies only market. In fact if you get it right you'd quash the gender stereotypes around drinks. Theres loads of blokes who don't like beer.

So a Light , Fizzy, 5 or 6% ABV drink , with soft fruit flavour, maybe back sweeteneed with Setvia or another unfermentable low cal sweetner , in a can , in ready to drink format , best served cold, but can be swigged from a can .

why are you obsessed with cans? why as high as 5-6% - plenty of people happy to drink 4.x% percent beer. Not sure "fizzy" is right - lightly carbonated might be better! Suspicious of the Stevia - sounds overly sweet.

GF drinker here, haven’t found a really good lager yet, San Miguel GF is the best I’ve found but it’s still a bit chemically.  Duara is a bit grim and hangover inducing and Nastro GF is very fake, cannot bring myself to try GF Stella.

GF bitters and ales are sorted by Westerham brewery, they even do a GF double stout.

Mrs M drinks spritzers and again like me tries to avoid the chemically flavoured stuff so usually swephes or preferably Fever tree light tonic.

She probably would (she's in bed atm), but she already drinks similar in the form of Rekorderlig flavoured cider. Although a less sugary option would probably be good.

Poly makes a good post.

Drinks are nicer in bottles than cans, and feel more upmarket
Don't advertise it as GF because that feels like a worse option that's had something taken out. People who need GF will find out it's GF, you can go on celiac support websites and tell the people who need to know. Targeted FB ads etc.

I think there are people who want to drink something a bit alcoholic, but not have to stop after one or two - my wife for example, she has a fairly low tolerance and doesn't want to get pissed.

Fruit-based beverage for the ladies?

I was at a brewing conference in the Czech Republic. They sell loads of a kind of radler? Scroll down here: https://www.prazdroj.cz/en/znacka/gambrinus
Supposedly it's a huge seller across Eastern Europe - Asahi were pumping huge amounts of money into developing/promoting it.

Something similar in the States: https://eu.usatoday.com/story/money/business/2019/03/07/corona-joining-sparkling-drink-trend-non-beer-lime-beverages/3029409002/

Couple of things to look at?

fermented Corn Syrup with light fruit flavouring.

Yum

What you* want is a fizzy ,lemon & lime Opiate based drink.
😉
*I.

We were in an offie in Keswick last year when two rather inibriated young Geordies walked in. One shouted his mate over in a very excited manner and said

"Awwwww man.... look at that...

Mojito's...

in a can...

for a poond...

what a time to be alive!"

So theres definitely a market for this kind of thing 😀

drinks in a can are not associated with premium brands. You think your value is all about the taste / product – but really in both on and off sales its all marketing.

I think this is changing, think of the premium / craft / shed-brewed beers that are only available in cans. I've given up on bottled beer because the hassle of recycling the empties. Cans go straight in the recycling bin, glass needs to be dealt with at a bottle bank.

Drink a low alcohol spritzer type drink

5 or 6% ABV drink

does not compute

And if it's good enough for Dianne Abbott

My wife would probably go for that. BUT 6% is not low alcohol. You need to be < 2% really to call it low alcohol, and there is definitely a growing market for this - just look at how many low alcohol beer are springing up in posh pubs.

My wife likes either a real ale (around the 6% mark), Gin or Bourbon - as do I.
She would tell you where to stick your fruit flavoured drink and depending on how much whiskey she has had before hand the aggressiveness of that instruction would vary

Just cover the side with big bold colourful letters -

GIN
IN
A
TIN

and you're home dry.

Various types already available. It's apparently not as nice as proper G&T in a glass at the pub, but my OH buys it anyway, mostly for a quick unit or two in the car (not her driving!) or while getting ready before a pub/grub/club meet up.

Now I might be super-late to the party here, but, didn't all this happen about twenty years ago with them alcopops type pre-mixed spirits in bottles, WKD and the like?

I would like one of these (as a bloke) and it sounds like a good idea but not at 5%. I can’t drink much (despite practising a lot at Uni!) and it’s be nice to have something refreshing that’s not going to get me smashed in a couple of drinks.
BTW I love Pimms as you can control the amount of alcohol intake by dilution and it’s really refreshing but a bit of a pain to make with all the fruit.

I think this is changing, think of the premium / craft / shed-brewed beers that are only available in cans. I’ve given up on bottled beer because the hassle of recycling the empties. Cans go straight in the recycling bin, glass needs to be dealt with at a bottle bank.

Ok, I’ll grant you that the marketing people have done a nice trick in niching up canned craft beer, but a new product in a new market category, supplying in a different format is quite a gamble. When you drink your overpriced craft beer at home, do you pour it into a glass?

I've just asked a room full of 15 female's, ranging in age from 19 to 53, and it got laughed off after 'low alcohol'. They are from Sheffield though, and all work in healthcare.

Or want to drink at lunchtime, or all afternoon and not get smashed by 4pm.

So a Light , Fizzy, 5 or 6% ABV drink

Eh? 5%+ is pretty high and certainly not a "long drinking session but don't want to get off your face" drink!

I don't really understand how your product has enough difference to the gazillion alcoholic fruity or cocktail based drinks in a can already on the market? You can fluff it up as some some of natural up market version but there's already plenty of those to, including low sugar/artificially sweetened options.

Thought you worked at a proper brewery OP? Can’t you just make some nice beer to be enjoyed by all? IMO developing a female-specific tramp juice to encourage all-day drinking is just wrong on pretty much every level.

Swedishmetal - check out a beer called Schofferhofer. Relatively available in off-licenses and some pubs. It's a nice wheat beer mixed with grapefruit juice. Is around 2 or 3% and pretty refreshing. Fruit flavours mix well with the body of the wheat beer.

Thought you worked at a proper brewery OP?

Oh, hold on - you make decent beers, but have you stopped brewing? Just pubs now?

i'm a beer drinking bloke but I wouldn't go near a 500ml can of 6% booze during an all-dayer! I'd be trying to keep it around 4%!

As mentioned, there is an audience for pre-mixed drinks in cans, and I'm sure what you're talking about could be marketed...

Maybe if it was more like 2%??

This is good feedback
Cans are better on many levels, weight transport, packing, recycling, product stability. D O content, shelf appeal

Low alcohol, lower than wine or prosecco. Have you not seen people at weddings doing a bottle before food
Girls night out and it's a bottle or 3 shared before going out

Zero alc market is swamped. 4% abv might work

There is a swing toward low cal alcohol ads on the telly with a drink cracking the bar top can't remember the product though

Yes I make beer but trust me the market is saturated and hardly any one makes a profit.

Doesn't have to be corn syrup but it produces a very ferment able sugar

Fizz levels can be adjusted that's really easy

At work but will add more later

When you drink your overpriced craft beer at home, do you pour it into a glass?

Pints of wifebeater straight of the can for me - you can take the boy out of Bolton 🙂

Nah, my other half likes beer, or whisky.

Not entirely sure why you are calling him a ‘lady’ 🤔

This!

Maybe your place is 'in trouble' cos they still think it's the 70s?

Can’t you just make some nice beer to be enjoyed by all? IMO developing a female-specific tramp juice to encourage all-day drinking is just wrong on pretty much every level.

And this.

@cinnamon_girl try Wiper & True beers.  Available in Waitrose, or other independent outlets (and on tap in quite a few Bristol pubs).  List of beers is here

with a few of them in 330ml cans

My (ex)wife's an alky so probably not the best to answer this one!

However it sounds like you are planning something like West Coast Cooler which is popular with the ladies over here in Ireland. Seems popular enough, but if you can get the word Gin into it somewhere I'm sure you'd sell more.

Here save you research. It’s a flooded market.

I will let M & S know that marketing female inspired tramp juice is wrong on every level
If they are making porn sttar martini In a gold can its not really aimed at men well some men admittedly

They're having to change the name too

https://www.campaignlive.co.uk/article/m-s-changes-name-porn-star-martini-following-watchdog-complaint/1594822

My other half likes his craft artisan ales/beers.
Myself - well I don't drink.

However I think a few of my female friends would like the idea (but not too sweet though).

If they are making porn sttar martini In a gold can its not really aimed at men well some men admittedly

Do men not drink from cans that are gold?

or while getting ready before a pub/grub/club meet up.

Very posh. My sister and her mates used to neck Carlsberg Specials whilst getting dolled up. They're all old grownups now.

M&S using the word “porn” to market to women. My, times have changed.

in my local liquor store they have lots of spritzers at around 5%. They are in white cans with silver writing. They are popular. I know a celiac who drinks them.

there are a lot of gluten free beers in North America, too. I was chatting to a chap at the bar last time I was in the UK who was gluten intolerant and he couldn’t believe such a thing existed. That could be a good seller for you.

edit https://www.foodrepublic.com/2014/01/15/5-more-gluten-free-beers-that-are-actually-worth-drinking/

My OH drinks expensive G&TS and expensive single malts. I prefer a pint of Adnams Blackshore stout but will make do with Guinness. Don't reckon he'll be into anything sparkly!

In europe Union sell a whole range of Radlers from 2% to 0%. Basically posh shandy in a can. Very nice, refreshing but not overly sweet. Shame they aren't over here.

Exactly
Like a refreasher . I used to love Shandy Bass as its nearly beer
M&S havent got back to me yet ,but i still think there is a market for a non gender specific, Vegan , Guten free, low / lowish alcohol drink. Something for those long hot summer evenings . Less calories than a can of coke , sweet but not cloying .
Maybe Gin in a Tin is the way to go , but made long , so a 500ml drink with a single shot worth of Gin in it . 25ml shot of 40% alc vol would come out around 2% in a 500ml can , bit more in a 440ml.
Something to drink that will last maybe an hour , and you can still function normally the next day , as with that little alcohol on that much mixer de-hydration wouldnt be an issue. Still ge a buzz from it though.

I don't think those low alcohol fruity beers sell that well in Europe. Not that many on the supermarket shelves.