[Closed] Brewdog BBC 2 now

Terrible TV. Really painful to watch. It puts me off drinking their beer, they're obviously 'too young and trendy' for me!

3 items that sum them up.
A beard, hipster jeans and a giant cock

They make great beer though and have successfully crowd funded a new brewery. Top marks for them

The recruitment agent is even more of a cock though

Todgers.

I've always thought they try too hard hence why I don't buy their beers on go into the bars.

That guy talking to the recruitment agent was a bit of a dick.

The agent's given him the people on the market. He can't do any more than that, and yet the guy tore him a new one. He didn't handle it well mind.

Teddy is out of the pram big style

I've always thought they try too hard hence why I don't buy their beers on go into the bars.

Odd.

I just drink beer I like, didn't realise we had to evaluate the companies strategy.

No question the bloke is a bit of a knob, however the interview questions are a sure sign that the interviewers is a bell end

I've always thought they try too hard hence why I don't buy their beers on go into the bars.

Glad i don't have to do any recruitment with him. Would annoy the hell out of me and talk about not seeing potential in people

Their beer tastes boke.

James is a ****.

Patronising ****er

Oi swear filter, that word should have had 6 letters not 4

Success story for sure and that's fair enough. They opened their first bar here in Aberdeen and have recently opened their second so it's obviously working. I have tried the beer but find you couldn't have more than a couple as they try too hard to be different and I find their style to in my face for my liking.
One company who's beer I do love is Williams brothers, they have been doing craft beers for over 20 years and far less hipster wannabe.

Never tried a Brewdog Ale but watching that has not swayed me one inch...... friggin kids of today 😕

James = clevercockwomble of a boss imho

Brewdog came across as a bunch of trendy tossers - not a suit in sight, far too hip to be professional.

No way I'd ever want to work for them. I've worked for some idiots like that before - I quit after three days.

I have never tried their beer ...

But I love Cornish Pilsner me! 😛

Elvis juice is yum

Maybe they could get together with Surly?

He didn't come over very well tbh; my wife's a pretty fair judge of character and reckons he's a prize tool.

As to whether their strategy is good - certainly seems to be based on numbers. Looks like he has set out to be successful rather than popular so fair play to that. If he upsets a few on the way, I doubt he really cares.

And finally - how can you say you don't like his beer. They make umpteen different types. I don't like Punk IPA, I do like Dead Pony and This Is Lager. I'll bet there's something you'd 'like' somewhere in there.

One company who's beer I do love is Williams brothers, they have been doing craft beers for over 20 years and far less hipster wannabe.

Had my first pint in the Edinburgh bar at the W/e. Might be tempted in there shares when available.

TV company must have been exasperated too:

Plan a programme about collaborative hiring and set it all up
James torpedoes the whole thing
One guy gets different job by default
What's our programme going to be about now?

Collaborative hiring ... 😆

"One company who's beer I do love is Williams brothers, they have been doing craft beers for over 20 years and far less hipster wannabe.

And never heard of them... Marketing eh"

Geographic market choices ?

Tempest brewing for me. Dont know how long they have been going but all their beers are good mostly long white cloud though.

The brewdog gluten free beer is good.

Possibly geography but if your ambition is to sell beet to the local pub then good luck. If you want to kick the big guys in the balls and take some of their market share then your going to have to be different.

really enjoyed seeing a Media Idea torpeedoed 🙂

Oh dear James, that didnt go as planned did it?

Or is all publicity good publicity?

really enjoyed seeing a Media Idea torpeedoed

Didn't seem to go down too well with a number of employees either though.

One guy gets different job by default

Not even that.

Lots of free publicity, but I too wonder if it might test the adage that there is no such thing as bad publicity though.

there is no such thing as bad publicity though.

This...

IN SPADES!

Everyone's talking about them now, Brewdog will sell 50% more beer this week than they would normally, and probably be 30% up for the month too.

Glad i don't have to do any recruitment with him. Would annoy the hell out of me and talk about not seeing potential in people

Quite agree, but... The guy clearly knows what he wants, and won't accept second best. He's an unrelenting perfectionsist with a vision of where he wants his company to be. I was a little disappointed he didn't see a little more potential in his candidates (the woman turning up for an interview with a Brewery and not being particularly into Beer amazed me mind, that's as bad as the few reps in the Bike industry I speak to that don't ride bikes any more!), but clearly he's not paying peanuts so he's not expecting monkeys. If he has high expectations, and is prepared to pay the necessary to get them met, why should he compromise?

For me it was very fitting he was sat there in a minimalist office, casually dressed with his MacBookPro about the only thing on his desk... He's basically Steve Jobs reincarnate! I'm sure he doesn't care in the slightest about making friends, but he knows how to make his business succeed!

Had my first pint in the Edinburgh bar at the W/e. Might be tempted in there shares when available.

The shares aren't going to make you any money, it's essentially a crowd funding initiative. You get to support the company and get some free stuff, but they'll be £100/share or whatever which is no where market value.

I'm sure he doesn't care in the slightest about making friends, but he knows how to make his business succeed!

This.

Which makes me wonder - whenever someone comes on here with a career based enquiry along the lines of 'it'll be a load more work and I don't want to compromise my family / friendships / riding time' then we all line up to say that no-one puts "I wished I'd spent more time at work" on their gravestone.

Clearly there are people that DO put work first; and is it because they're different to us, more driven, whatever that we see them in the way we do.

I wonder what his plan is - because if it's to ride this wave for a few more years, then sell out to a major and retire to a blissful life in a camper van then I can accept almost any degree of cockwomblery.

I blame Thatcher

Brewdog beer, in any guise I've tried is always far to hoppy and citrusy for me. Doesn't make for good session drinking ale like some of the brilliant Lakeland beers. Regularly in brewdog I've felt like not finishing one of their pints. Sure the odd pint of brewdog ale is fine but couldn't do more than one or two on a regular basis.

Agent007 sums it up well for me. There's quite a few smaller breweries doing beer like that now. On a first sip it's quite nice and interesting by the time I'm half way through I'm pretty sick of it. Luckily there's plenty microbreweries out there making good drinkable beer too.

As for the business and the boss I guess that's how you make a success. TBH I'd be pretty annoyed at the recruiter if that was the best 3 he could drum up. The boss is obviously driven and focused and it's working well for him.

Me and Mrs yunki spend half our lives searching for hoppy citrus ale..
We got a taste for that style in NZ.
She likes some brewdog beers.. There's one I like but can't remember the name..
Their bottles are too small

I didn't see the programme so can't say much about the company, but I do like some of their beer. And if a few hipster beards and a bit of commercial success winds people up I'm starting to like them more 🙂

I've not tried any of their beer for ages. I wasn't impressed by what I did try and I thought the BS on the label did them no favours. Much prefer Tempest and Williams Bros.

Brewdog beer, in any guise I've tried is always far to hoppy and citrusy for me. Doesn't make for good session drinking ale like some of the brilliant Lakeland beers. Regularly in brewdog I've felt like not finishing one of their pints. Sure the odd pint of brewdog ale is fine but couldn't do more than one or two on a regular basis.

Well, I drink a bottle at a time, not a whole bathtub, and I like it fine.

The boss bloke James came across as a petulant schoolboy on a power trip - addressing his minions from the balcony.
Did he really think he was going to get three candidates with perfect CVs (ie working for a competitor) to take one week of holiday to attend an interview that would then be shown on TV?
Two of whom would have had to go back to their old work with everyone knowing they failed to get the job and their management knowing they wanted to leave.

Me and Mrs yunki spend half our lives searching for hoppy citrus ale..
We got a taste for that style in NZ.
She likes some brewdog beers.. There's one I like but can't remember the name..
Their bottles are too small

I agree, however my local Sains does a big (660ml?) bottle of Punk IPA.

Also, Williams brothers beers are indeed ace, although why Mike hasn't heard of them ON THE OTHER SIDE OF THE PLANET is quite baffling to be honest.... 😆

wonder how many folk on this side of the planet have heard of little creatures or northbridge brewing co ?

I had a nice Little Creatures pale ale in our local eatery on mothers day! (East Devon)
🙂

This is unbeatable in that style at the moment though, proper yum...

I can't comment on the management style at PK but I imagine they are pretty friendly, and they're just up the road a couple of miles

[img] [/img]

STW "Tall Poppy Syndrome" in full flood today I see 🙂

agent007 - Member

Brewdog beer, in any guise I've tried is always far to hoppy and citrusy for me. Doesn't make for good session drinking ale like some of the brilliant Lakeland beers. Regularly in brewdog I've felt like not finishing one of their pints. Sure the odd pint of brewdog ale is fine but couldn't do more than one or two on a regular basis.

Me too. Find their stuff indiscriminately hoppy, to the point of tasting like detergent. Their insistence on selling ale in smaller bottles than everybody else is not an endearing trait. And their "punk" schtick is actually pretty toe-curling for the most part.

Not massively surprised to discover the heid bummer is a bit of a bell-end.

Their bottles are too small

STW "Tall Poppy Syndrome" in full flood today I see

Not sure, more don't believe the hype - our generation were suckered by Richard Branson so have learnt the hard way.

[b]Yunki[/b] Franklins Citra if you can find it 🙂

Brewdog are surely the ultimate is marketing over substance.

selling ale in smaller bottles than everybody else is not an endearing trait.

+1

In fact it is the main reason I won't buy their drink, the market for beer is huge, plenty of other breweries making decent beer that per litre is far better value.

TBH - they are the hipster equivalent of 'Spoons!

I find their beer ok but nothing special, there's way better around.

Though kudos to making it work for them..

STW "Tall Poppy Syndrome" in full flood today I see

Watched first 5 minutes* and got pissed off with the ****y hipster bollocks he was spouting, but to be fair we have a lot of the more traditional ****y managerial bollocks spouted by bosses at our place which is just as annoying.

*but tbf it was a program about beer makers and I hate beer so it was never looking good.
**like I said I only watched 5 mins I'm not saying he is or he isn't

selling ale in smaller bottles than everybody else is not an endearing trait.

Their beer bottles are no smaller than the majority of other "Craft" beers? Yes I know, they might all be wrong but you cant blame them for following suit.
Craft beers are usually in excess of 5% (maybe not session beers), so there is some logic to them being smaller bottles/cans.

Personally I love their Dead Pony Club session IPA. Just wish the bottles were bigger 😆

a bit of a bell-end.

Not much to add to this really.

Might have tried one of their beers, but I'm now much less likely to after seeing that show (and hearing him on The Bottom Line last week, I think).

The fact that I like beer and buy a reasonable amount, but have never seen a Brewdog beverage in a shop or pub suggests he's not quite the marketing genius some here are claiming.

The brewdog pub in Edinburgh is shit tbh- I quite like the staff, ****y and hipstery as they might be, they're the lesser spotted Happy Hipster. But the beer's just not quite right. Maybe it's just that they're casking something that was designed for bottling or something, or a serving issue.

I'll give them a lot of credit for the Vagabond though- it's one of the few gluten free beers that's sold as a main line to normal people, and most people would never know it was out of the ordinary. (It is hoppy but that's a matter of taste.) They've got some skillz. Not to mention that basically nobody does a GF ale well first time- lager is easier, ale not so much, so they went right in at the deep end.

Not as good as Hambletons or Greens mind but it's a first commercial attempt and it's better than most of the old hands.

Brewdog make a lot of interesting and (mostly) excellent beers. If you've decided you don't like them though you're obviously not going to seek them out so are probably going to judge them on the mainstream beers that you can buy in Tesco!

I also think their beers reflect the changing attitudes to "pub culture" - they aren't really aimed at people who sit in a pub all day drinking 6+ pints of the same beer. The same can be said about most craft brewers though. Selling beer in 330mm bottles - or even cans! - is probably the norm these days for craft beer I'd say.

Never been to one of their bars but did work my way through a big crate of beers off their web shop the other day with a few mates - including the sublime Dog D!

They get a massive thumbs up from me as a company for having recently published the recipes for every beer they've ever made online for home brewers to try. How many other commercial breweries have done that?! Have a flick through the PDF if you think they only make hoppy beers!

What makes brew dog ale "craft"?
That's a pretty big brewery by real ale standards.
[img] [/img]

there's no standards committee that decides whether it's craft or not (I believe there is a legal definition relating to brewery size in the US though) - it just means (to me) a brewer who prioritises the taste of the beer/quality of ingredients i.e. a craftsman

I thought they were a hipster tosser-centric brand when I first saw them on tv some years ago. I dislike everything about them, except their beers 🙂

Tesco branded American Double IPA (made by brewdog) is probably my current fav.

I'm sure he doesn't care in the slightest about making friends, but he knows how to make his business succeed!

This is what happens when wider society lets psychopaths run businesses.

real ale standards.

Brewdog don't make "real ale". The crusties at CAMRA would never call it "real ale".

The brewer at the brewery next door to me calls them Alcho-hops

I'm a regular at my local brewdog bar, but rarely drink any of their own ales. They've usually got a great selection of quality guest ales on and a good selection of bottles/cans.

It's nice going to a bar where all the staff are friendly and know about the beers they're selling.

They've got about 215 recipes I think, many are 'on trend' IPAs and hoppy pales which aren't always my cuppa tea.

a brewer who prioritises the taste of the beer/quality of ingredients i.e. a craftsman

Brewdog don't make "real ale". The crusties at CAMRA would never call it "real ale".

nickjb - Member

The brewer at the brewery next door to me calls them Alcho-hops

😀 Haha! Nails it.

But then I'm the kind of clean-shaven 40-something they wouldn't dream of employing as an area manager - what do I know?

I've always thought they try too hard hence why I don't buy their beers on go into the bars.

[img] [/img]

All master brewers are craftsmen and I suspect all prioritise taste

What makes brew dog ale "craft"?
That's a pretty big brewery by real ale standards.

Brewdog is just another large commercial brewery.

There's no official definition in the UK, as [url= https://www.brewersassociation.org/statistics/craft-brewer-defined/ ]there is in the US[/url]. Though even by the US standards, Brewdog are tiny (looking at it purely on size). They certainly punch above their weight when it comes to PR though....

At first it seemed a fun place to work, but then the comments from some of the employees suggested it wasn't as good it you're actually on the staff.

Gave up after 10 minutes ... life's too short.

Brewdog is still tiny compared to actual large commercial breweries, in fairness.

and they manage to sell beer in proper size bottles.

2015
540 EMPLOYEES + 1 DOG
134,000HL BEER BREWED
32,000 SHAREHOLDERS
44 BARS

I have in my mind that Fullers do about 350,000HL (HL = 100ltr = 176 pints)

So, at around 23 million pints per year not small.

In December of 2013, Stone Brewing Co. co-founder Greg Koch posted this on Twitter: “A dream: We stop calling fizzy yellow beer ‘beer’ & real actual beer ‘craft beer,’ & begin calling them ‘fake beer’ & ‘beer,’ respectively.”

You sound like one of the old farts complaining in the CAMRA mag letters page. It's not wrong, just different. Embrace the change. Or don't! People will still sell real ale in "proper" bottles, that isn't going away!

The brewer at the brewery next door to me calls them Alcho-hops

Yes would agree with that, for sure. Now if you want a good beer, that you can drink all night, without the hipster bulls hit or harsh aftertaste then no need to look any further than:

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or perhaps:

[img] [/img]

Lucky to live up't North in this respect 🙂

Ee by gum. 'Appen I don't want a giant bottle or to spend the whole evening drinking any kind of beer let alone the same beer? Is that allowed by the Beer Bores Club?

How long does it take to drink a pint in your neck of the woods? Bit much for you? Half a lager top perhaps?