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Opening Statement: I have no connection with the company in question beyond being a happy customer.
So in the last couple of months I have brought 2 pairs of sunglasses (one for me, then later a pair for the missus) and a pair of googles from Melon Optics. Products are good quality, nice looking and well priced and all arrived on time so no complaints.
This morning I received an email from the Co Founder James Pointer containing a personal video thanking me for my support. Now I think that's quite cool and a nice touch. On the other hand my wife did find it a little odd.
So Awesome or Creepy?
I'm imaging a generic video starring the co-founder with the personalized bits (like your name) dubbed over in a different voice...
I wonder if this is a growing trend in customer service - adding a personal touch away from the "computer sez no" stereotype. I asked for a delivery to be put in a safe place yesterday and received a message from the deliverer with photos of the parcel in the safe place. That seemed a bit weird too but not sure why...
That's nothing.
My 9 year old gets a personalised video from Santa every year. No purchase required.
I'd never heard of Melon Optics. Now I have. Job jobbed.
I was expecting the same but this does appear to a quick mobile video from the guy from a named email address rather than generic email. I think your right about Customer Service changing and I think for the better. I guess also your example comes from the sh**show that is most delivery companies these days.
I find this e personal messages from car salesmen weird....your new insert model xxxxx here.
No....just no
Was he wearing any clothes in the video? If no, then yes that's certainly creepy!
Fully clothed thank god! Now would that count as a breath under GDPR?
would that count as a breath under GDPR
Big breaths?

Creepy
What will happen next?
He's gonna step on you again, he's gonna step on you
He's gonna step on you again, he's gonna step on you
You're twistin' my melon man, you know you talk so hip man
You're twistin' my melon man
Big breaths?
From a company called 'Melon Optics', that's certainly what I'd be expecting.
I don't think it's creepy but It's not the sort of thing I'd want or welcome. What I want from a company is to be efficient and helpful whilst I'm dealing with them and to never, ever contact me about anything unless I've requested it or signed up for their mailing list.
Melon Optics are great. I've got a pair of their Goggles. Good quality, good price. Nice to be able to customise the look and arrived very quickly.
They were highly rated on an Endro Mag test
If this was ling a trackback would have happened and they'd be posting on here by now 🙂
I don’t think it’s creepy but It’s not the sort of thing I’d want or welcome. What I want from a company is to be efficient and helpful whilst I’m dealing with them and to never, ever contact me about anything unless I’ve requested it or signed up for their mailing list.
^^ This x 1000
I loathe post-purchase emails urging me to complete a survey or asking me about the product - worst of all when it's something really minor. Tell us about your recent purchase! Well it's a set of tyre levers, I mean it wasn't exactly the purchase of the century...
Likely automated with name dubbed.
Someone sent me a physical version the other day by mail at work, with an LCD / speaker mounted into a card, trying to sell me something. Turned a few heads and got their message to me where their telesales team would have failed.
Seems to be doing similar for Melon. I never heard of them before reading this!
Where did you bring them from?
Also, nice Melons.
Bit creepy, but probably quite clever from a brand/campaign perspective. Personally, I'm not a big fan of brands trying to befriend me, or treating me like I'm 8. But then I work in the industry, so I'm a cynical git.
containing a personal video
would have lost me there - thank you written down takes me 1 second (+/-) to read - watch a video , click off
Once thing I have learnt also today is that I am rather more tolerate and generally less grumpy then some people. Who knew....
I asked for a delivery to be put in a safe place yesterday and received a message from the deliverer with photos of the parcel in the safe place. That seemed a bit weird too but not sure why…
Means you you cannot say it was not delivered. Much the same way as traffic wardens taking pictures of cars parked in violation...
they could of course take the photo then steal the stuff...
Film your own video demanding a refund or free set of sunglasses for the trauma caused by unsolicited video emails you've received
Don’t think it was as personal as you think it was
I’d say creepy. You should do a video reply to his video whilst wearing the exact same clothes he was wearing in his video
While standing outside his house.
I loathe post-purchase emails urging me to complete a survey or asking me about the product – worst of all when it’s something really minor. Tell us about your recent purchase! Well it’s a set of tyre levers, I mean it wasn’t exactly the purchase of the century…
It's not like it knows that the product is minor when sending the survey email. It's just an email that has a chance of being sent so the company can get some good or bad feedback about how they're doing. This is like the least offensive email a company could send. How can they be expected to improve their service if they never receive any feedback?
I think everyone should have a mandatory stint working in retail or customer service so they get some kind of understanding how these things work.
Melon are good, I've got a pair of goggles and sunglasses from them and pretty surprised at how good quality they are at the price they're at.
I bought my first decent hi-fi from Richer Sounds in Bristol in the early 90's and got a handwritten postcard from Julian Richer thanking me for my custom.
I'd say it is good rather than creepy CS!
Never head of them, but thanks to the personal video reported by the OP I now have, like the look of them, and might make a purchase.
Subtle advertising method.
I think everyone should have a mandatory stint working in retail or customer service so they get some kind of understanding how these things work.
I’ve worked in both on the frontline and in management and I still don’t like the survey or review your purchase emails. If something turns up on time and is as expected that’s the end of it for me. If I wanted to give feedback, I’d give it. Being prompted to do so pisses me off.
Don’t think it was as personal as you think it was
This. Idamoo is one of our competitors in that it’s in our space although we have a very good USP. Our technology is much more flexible within the remit of data protection it uses some very clever technology to reflect content to you via video voice or social meadow in real-time. For example, within reason it’ll know whether your wife is standing next to you.
Likely the op has some generic video content with a small amount of personalisation.
I loathe post-purchase emails urging me to complete a survey or asking me about the product –
I used to be like that but then I bought some heat mouldable insoles to fix sore feet. When the post purchase survey came round I filled in the they were great and comfortable but I wish I had bought a size down as that would have fitted even better. I was somewhat shocked when someone read it and mailed me be to ask if I wanted the size down, for free. When these surveys are used properly they are awesome and worth completing. Customer service really is getting better as long as you aren't buying on price alone
I never give permission for marketing emails like this so if I received on it would be answered pointing out they had breached GDPR and that I wanted a full written apology, all my details removed and any further marketing emails of any sort would mean a referal to the information commissioner.
Was it a video explaining the difference between brought and bought?