Altura Ad over ther...
 

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[Closed] Altura Ad over there -> 'Look Book'? What the fu.. ?

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 IHN
Posts: 19694
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Topic starter
 

Is this some new w@nky marketing ****ttery? What's wrong with the words 'range' or 'catalogue'

👿


 
Posted : 09/10/2014 11:23 am
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Perusal Pamphlet?


 
Posted : 09/10/2014 12:32 pm
Posts: 327
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Tome of Temptation?


 
Posted : 09/10/2014 12:35 pm
Posts: 1442
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Is this some new w@nky marketing ****ttery? What's wrong with the words 'range' or 'catalogue'

Look-books are a standard fashion promotion item and have been around for years, unlike a catalogue they are just a 'look' at a range often photographed on location to give an idea of that seasons 'look' in an aspirational environment . Often the clothes are samples as production hasn't started so wouldn't pass close scrutiny so the images are shot in a lifestyle way rather than full on advertising production values, they also usually don't list prices/sizing etc unlike a catalogue.
HTH.

I have no comment to make on a low-end commuter brand producing a look-book.


 
Posted : 09/10/2014 12:43 pm
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[i]a low-end commuter brand producing a look-book.
[/i]

Poo View?


 
Posted : 09/10/2014 12:44 pm
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adverts?


 
Posted : 09/10/2014 12:46 pm
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Poo View?

? It is pissing down outside but I can't see a torrent of sewage running down the road.


 
Posted : 09/10/2014 12:47 pm

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