Alton towers. Strug...
 

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[Closed] Alton towers. Struggling?

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So if you go and pay full price this year you get a free return ticket for the rest of the year. Seems a bold marketing move possibly open to a bit of a fiddle?


 
Posted : 31/03/2018 8:36 am
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One free return or multiple returns?


 
Posted : 31/03/2018 8:56 am
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Multiple as many as you want basically. Odd weekend in August where not valid I believe.

Just checked, about 20 days where not valid and you have a photo on your pass, but even so if like us you live close a pretty good deal.


 
Posted : 31/03/2018 8:59 am
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🤳🤳🤳🤳🤳🤳🤳🤮

Thats how it goes innit?


 
Posted : 31/03/2018 9:03 am
 Drac
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I thought it was for a season. Don’t they group the seasons into months?


 
Posted : 31/03/2018 9:03 am
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Does anyone pay full price? Can't remember the last time I went without various bits of cereal boxes. Sounds like a brilliant deal if you're close with a load of kids to entertain.

And yes, I think they are still struggling. Hopefully they are now properly focused on the safety of their guests now they realise the consequences to their business.


 
Posted : 31/03/2018 9:03 am
 Drac
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Seems not appears it’s for the year. Loads of places do similar things, they make money from food, drink and merchandise. Then there those who may only return once.


 
Posted : 31/03/2018 9:08 am
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As above per my edit drac. There's about 20 odd days where it's not valid. Ive a feeling the cereal packet and newspaper type offers will be in short supply this year, with this pricing structure of free returns being their biggest draw.


 
Posted : 31/03/2018 9:11 am
 DT78
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that's a cheap season ticket.  wish paultons did something similar


 
Posted : 31/03/2018 9:14 am
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The only thing to note is that if you buy an advance ticket it's 33 quid for an adult. This is the on the day price of 55. So 220 quid for multiple visits for a family of four with older children vs 130 per visit in advance, or 110 if you use a buy-one-get-one-free cereal packet offer on the day.

So basically if you're going more than twice, you start saving money vs previous offers.


 
Posted : 31/03/2018 10:29 am
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I wouldn't read too much into it though - Legoland Windsor have been offering a cheap annual pass upgrade for at least the last 13 years where you only need to go twice to save money - kids probably too old now but we've gone twice a year, every other year, as the kids have been growing up. One or two nights in a Travelodge family room for £39, couple of days at a time in the park, sorted!


 
Posted : 31/03/2018 10:37 am
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Even with that discount they'll still cost you an arm and a leg!


 
Posted : 31/03/2018 10:39 am
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Saw this recently. Quite clever actually. There are likely to be a number of people who think to go last minute but the £55 seems a bit steep. So, Alton Towers increase the perceived value of this by allowing you to go back.

How many people actually go back? I only go once every couple of years and probably wouldn't go back for an extra visit if even if I had a golden ticket.


 
Posted : 31/03/2018 10:44 am
 hugo
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Does anyone pay full price?

This.

Alton Towers annoys me a bit with their pricing.  They've got a premium product and so should adopt a premium pricing style, not fiddly vouchers, codes, coupons and deals.

Eg, with imaginary numbers, instead of having a theoretical price of £100 but 80% of people have a BOGOF voucher paying £50, and the other 20% feeling a bit miffed, just charge everyone £60.

A special offer isn't special if everyone has one.  It's just a semi-concealed actual price.


 
Posted : 31/03/2018 11:39 am
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They've done it for as long as I can remember going, pay an extra tenner or something to upgrade your ticket to an annual pass.


 
Posted : 31/03/2018 12:08 pm
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top tip: pick your date and check ebay. Loads of people get the free tix through the sun and sell them for pennies on ebay. One year we got two tickets for £10 total.


 
Posted : 31/03/2018 12:14 pm
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It's not struggling at all, I was there last Saturday and the park was packed thanks to the hype around the new Wickerman man ride. The low price for the annual pass is to get people who would only visit once a year (probably on a 2 for 1 offer) to visit multiple time in the hope they'll spend money on food and merchandise each visit, plus parking is I thing £8 a time (I've got a Merlin pass so it's free for me). It should also make the park busier and queues longer, so more people will buy fast track tickets for the rides.


 
Posted : 31/03/2018 12:39 pm

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