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[Closed] A step closer to Minority Report...

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And another reason to avoid going to Tesco if you can.

http://www.thedrum.com/news/2013/11/04/tesco-facial-recognition-checkouts-will-change-face-british-retail-says-sugar


 
Posted : 15/11/2013 9:41 am
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That's nothing, you know free Wifi offered in shopping / shopping centres, well they sell the usage data back to the stores to pay for it. So, for instance, they'll offer Gap the age profiles, and popular web pages of people in / outside a Gap store so they can target ads etc. They're tracking you and your browsing history as you wander round the shops.....


 
Posted : 15/11/2013 10:08 am
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Did you not see the name of the bloke behind the tech? It's OK, it will recognise everyone instantly as a seven-year-old child and try to punt you tictacs and Wonga loans.


 
Posted : 15/11/2013 10:17 am
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"Hi, ohnohesback

Thanks for shopping with Tesco,

Press "Like" and "Share" your purchase of "Durex Vibrating Cock Ring" to your Profile and receive 50p off your bill!"


 
Posted : 15/11/2013 11:30 am
 DezB
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I always wear a mask when I buy petrol in Tescos.


 
Posted : 15/11/2013 11:33 am
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Makes a change from them wearing a mask, when they charge you £1.39.litre


 
Posted : 15/11/2013 11:38 am
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The technology is provided by Lord Alan Sugar’s company

So it probably won't work properly anyway.


 
Posted : 15/11/2013 1:04 pm
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Thanks for shopping with Tesco,

Press "Like" and "Share" your purchase of "Durex Vibrating Cock Ring" to your Profile and receive 50p off your bill!"

good


 
Posted : 15/11/2013 1:38 pm
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That's nothing, you know free Wifi offered in shopping / shopping centres, well they sell the usage data back to the stores to pay for it. So, for instance, they'll offer Gap the age profiles, and popular web pages of people in / outside a Gap store so they can target ads etc. They're tracking you and your browsing history as you wander round the shops.....

[img] [/img]


 
Posted : 15/11/2013 1:48 pm
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Does this mean we're gonna get lots of pop-ups trying to flog us Amstrad em@ilers arf arf


 
Posted : 15/11/2013 2:04 pm
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The thing is, it's just a shop trying to flog you more stuff you don't need. It's no more sinister than a billboard. Just a bit cleverer.

Rest assured that if the government ever tried to harness this same technology - to subvert democracy, or whatever - they'd end up spending ninety billion quid on a system that would be delivered 15 years late, and instead of being able to instantly recognise any solitary individual from half a mile away, had now lowered its ambitions to a more realistic level, and could tell the difference (at least 52% of the time) between a sheep and a goat, from half way across a pub car park. As long as it was daylight. And it's not raining.


 
Posted : 15/11/2013 2:10 pm
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Brands deserve to know not just an estimation of how many eyeballs are viewing their targets, but who they are too.

why do they deserve to know this and what use would it be to them?


 
Posted : 15/11/2013 2:14 pm
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Presses buy
http://www.digitaltrends.com/social-media/using-michael-jackson-to-fool-facebooks-facial-recognition/

I'd rather be recognised that buy one of those horror show t-shirts...


 
Posted : 15/11/2013 2:17 pm
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Best reason ever to wear a burka.


 
Posted : 15/11/2013 2:31 pm
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binners - Member
The thing is, it's just a shop trying to flog you more stuff you don't need. It's no more sinister than a billboard. Just a bit cleverer.

Rest assured that if the government ever tried to harness this same technology - to subvert democracy, or whatever - they'd end up spending ninety billion quid on a system that would be delivered 15 years late, and instead of being able to instantly recognise any solitary individual from half a mile away, had now lowered its ambitions to a more realistic level, and could tell the difference (at least 52% of the time) between a sheep and a goat, from half way across a pub car park. As long as it was daylight. And it's not raining.


So very, very true! Name any large government IT project that's actually worked.
The Michael Jackson t-shirt is based on the 'ugly t-shirt' William Gibson described in Zero History, designed to spoof facial recognition in CCTV cameras, by forcing the tech to 'forget' it's seen the wearer.


 
Posted : 15/11/2013 4:42 pm

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