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[Closed] A magazine more STW than STW itself

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http://beardsandaxes.com/

I kid you not.

<mod edit> Magazine's Kickstarter page can be found at https://www.kickstarter.com/projects/jamiehibbard/eta-male-a-lifestyle-mag-for-the-21st-century-gent </mod edit>


 
Posted : 04/03/2014 2:06 pm
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I can't work out if he's serious?!


 
Posted : 04/03/2014 2:12 pm
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Have they renamed White Dwarf?


 
Posted : 04/03/2014 2:13 pm
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Hmmmm

Says he used to work at MBUK

Someone must know him


 
Posted : 04/03/2014 2:18 pm
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Beards and Axes is the name of his blog. Looking at the blacked out magazine cover title, I think the magazine is going to be called [i]Beta Male[/i].

I hope he succeeds; I don't think the target market includes Audi-driving IT desk-jockeys 🙂


 
Posted : 04/03/2014 2:19 pm
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Says he used to work at MBUK

Someone must know him

It's Jamie Hibbard, who was very prominent in MBUK Back In The Day.


 
Posted : 04/03/2014 2:20 pm
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It's hibberd.

Worked for kerrang and top gear mags after mbuk. Don't think he was into bikes really, more looked mbuk as intro to a career in magazines.


 
Posted : 04/03/2014 2:20 pm
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jamiehibbard

That is his name when he replies... I have no idea who he is but i can only assume that is an piss take of a suggestion


 
Posted : 04/03/2014 2:22 pm
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Sounds alright: GQ & Esquire are shite.


 
Posted : 04/03/2014 2:23 pm
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It's Jamie Hibbrrd, who was very prominent in MBUK Back In The Day.

Remember him well, as a 15yr old I took a few fashion pointers from his style 😳


 
Posted : 04/03/2014 2:23 pm
 ton
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what a load of shyte, seriously....sodding man bags and tips for washing your hipster jeans...ffs.


 
Posted : 04/03/2014 2:24 pm
 sbob
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Looks like a hipster bell whiff.


 
Posted : 04/03/2014 2:25 pm
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I suppose he's on the right track

Magazines need advertising - and need a readership who like buying things

Men like buying things - but maybe not quite the same things GQ is selling

I would say the target market is very much IT desk jockies - just slightly older ones with kids

Real beard and axe men don't buy magazines or £200 jeans


 
Posted : 04/03/2014 2:26 pm
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sodding man bags and tips for washing your hipster jeans

I didn't see a single mention of man-bags or hipster jeans in his spiel... are you sure you actually read what he had to say?


 
Posted : 04/03/2014 2:31 pm
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I'd just like to clarify, 15yrold tomhoward wasn't a hipster. It was all baggy jeans and nu-metal. Which, of course, is better. Hipsters hadn't been invented back then.


 
Posted : 04/03/2014 2:31 pm
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yup remeber him in his MBUK days

[img] [/img]


 
Posted : 04/03/2014 2:33 pm
 ton
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so the leather satchel and Edwin and hiatt jean must be imaginary.


 
Posted : 04/03/2014 2:33 pm
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mrlebowski - Member
sodding man bags and tips for washing your hipster jeans
I didn't see a single mention of man-bags or hipster jeans in his spiel... are you sure you actually read what he had to say?
POSTED 2 MINUTES AGO # REPORT-POST

One of his blog entries is about washing expensive jeans


 
Posted : 04/03/2014 2:34 pm
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He tells you how to washjeans - no idea if they are hipsters or not

http://beardsandaxes.com/2013/10/13/wash-your-jeans/

i would rather poke my eyes out with a shitty stick than read how to wash some jeans so no idea how he describes them - fair traded handmade organic I presume


 
Posted : 04/03/2014 2:35 pm
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sodding man bags and tips for washing your hipster jeans

I'll put you down as a 'maybe' then, shall I, ton? 😉


 
Posted : 04/03/2014 2:35 pm
 ton
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eerrr..no


 
Posted : 04/03/2014 2:37 pm
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I have a beard, and a man bag. I'm hardcore though, so went for 11 months before I washed my selvedge jeans.


 
Posted : 04/03/2014 2:37 pm
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I bought an axe only last week. Well technically it's a splitting maul, so maybe doesn't count...


 
Posted : 04/03/2014 2:43 pm
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BETA MALE obviously isn't aimed at me.

I wear ear defenders when using an [s]axe[/s] splitting maul so as not to set off the tinnitus, a chain saw for anything thicker than a twig, steel-capped wellies to keep my feet dry, and my jeans are hand-me-downs from my son that only get worn to rock and roll dancing.

The beard is kept at that length where it looks in between.

And I'd rather read Closer than a printed man's magazine.


 
Posted : 04/03/2014 2:48 pm
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I have a beard and used a hatchet yesterday, do I fit the demographic?

Actually the magazine does look fairly interesting as there are no mens lifestyle magazines which cater towards 30 somethings who aren't interested in bespoke suits or winning the 'smoothest tw*t in the office' competition (here's looking at you GQ & Esquire).


 
Posted : 04/03/2014 2:52 pm
 D0NK
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I didn't see a single mention of man-bags or hipster jeans in his spiel.
[i]Wash your jeans

As a dad, indulgent times are rare, so I feel that I have to maximise each one that comes my way. Washing my Hiuts was a perfect example of one that I made the most of.
[/i]
As I had to google hiuts I'm guessing I'm not the target audience


 
Posted : 04/03/2014 2:58 pm
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I get my jeans from Matalan. What's hiuts?


 
Posted : 04/03/2014 3:03 pm
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As a dad, indulgent times are rare, so I feel that I have to maximise each one that comes my way. Washing my Hiuts was a perfect example of one that I made the most of.

Now, call me crazy, but in my 'indulgent times' I might go for a bike ride. Perhaps brew some beer. Sit in the sun with a good book, a drink and a decent cigar, maybe. Many, many things would come to mind before washing a pair of trousers would be a moment I 'made the most of'.

Clothes go in the laundry basket. Then, after a short while, they appear back in my cupboard. Leaving me time to indulge in far more important things.


 
Posted : 04/03/2014 3:03 pm
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the only way my jeans would be worth £200 would be if i left 190 quid in the back pocket

dont think im the target demographic


 
Posted : 04/03/2014 3:05 pm
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I hadn't shaved at the weekend when I cut some kindling with a hatchet (after a read meat-based pub lunch and *health and safety alert* two pints of ale). I was also wearing slim* cut jeans.

Do I win a prize?

*with my "build" all jeans are "slim" cut....


 
Posted : 04/03/2014 3:05 pm
 D0NK
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I don't actually own an axe.
there I've said it, now does anyone want to buy a premier user account? Not sure I fit in round here anymore 😳


 
Posted : 04/03/2014 3:09 pm
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Six months?
Dirty little man.

Do you think people said:
'Oh, here comes that bloke with the cool jeans'.

or

'Oh God, here's Trampy McHonkpants again. Hold your breath.
Get the Dettol. We'll wipe down when he's gone.'


 
Posted : 04/03/2014 3:09 pm
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Fair play to him. I admire anyone who has a dream and is trying to make it happen.


 
Posted : 04/03/2014 3:26 pm
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Six months?

Dirty little man.

Denim is anti-bacterial, 12month old jeans are just as hygenic as new. So there's no need to wash untill they get grubby.


 
Posted : 04/03/2014 3:34 pm
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So denim doesn't soak up sweat and is resistant to skid marks and the odd drop of wee?

Might be antibacterial but they'd still be filthy.


 
Posted : 04/03/2014 3:39 pm
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Manbag? Check.
Beard? Check.
Axe? Check.

I have to admit, I'll be interested in how this one develops.


 
Posted : 04/03/2014 3:46 pm
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Denim is anti-bacterial, 12month old jeans are just as hygenic as new. So there's no need to wash untill they get grubby.

How can you wear something regularly for 6 months and not get them grubby?

Now I'm not a wear once and wash person and I may get a couple/three weeks out of a pair of jeans but by that time they'll have dirt, grease, beer and takeaway etc on them. Now way I could keep a pair clean for six months just to make them look worn.


 
Posted : 04/03/2014 3:47 pm
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[i]It’s still consumerism, but I have to be onboard with my brands in some way. I need to understand them and what they’re about
[/i]

what?


 
Posted : 04/03/2014 3:52 pm
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Denim is anti-bacterial

Got a reference for this?


 
Posted : 04/03/2014 3:54 pm
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He's a great believer in 'method living' apparently, whatever the flipping heck that is. Now, I don't want to sound judgemental, but basically, he's a bit of a cockmonkey isn't he?


 
Posted : 04/03/2014 3:54 pm
 D0NK
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what?
[s]anyone[/s] lots of people can wield a bunch of tubes together but only a bearded man in a shed [i]that people can identify with[/i] can charge £2k for it. or sommat


 
Posted : 04/03/2014 3:55 pm
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I'm having a rather "Kac" day at work and this, as well as another couple of threads, has made me laugh out loud on various occasions.

Thanks y'all 😆


 
Posted : 04/03/2014 3:56 pm
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skid marks and the odd drop of wee
Get nurse to change you more frequently?


 
Posted : 04/03/2014 3:59 pm
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Worked for kerrang and top gear mags after mbuk

Metal Hammer I think


 
Posted : 04/03/2014 4:00 pm
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but basically, he's a bit of a cockmonkey isn't he?

Better than the cock-monkey they replaced him with

[img] [/img]

He's worked for 3 fairly major magazines in the UK, he extols the virtues of being a good dad, he's trying to do something with his life. Good luck to the guy

(and his wife isn't too shabby)


 
Posted : 04/03/2014 4:07 pm
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Do you have a shower every time you use the bog?
Or fart?

And you don't sweat?


 
Posted : 04/03/2014 4:11 pm
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They always have at least one on the MBUK editorial team. 😀

Zak Tempest, anyone?


 
Posted : 04/03/2014 4:15 pm
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People wash jeans?

I wear the same pair of jeans all day, every day. They usually get washed every 3 or 4 months, but I did go 11 months once.

He's worked for 3 fairly major magazines in the UK, he extols the virtues of being a good dad, he's trying to do something with his life. Good luck to the guy

This.

If you buy your jeans from Asda or Matalan, the magazine's probably not for you.


 
Posted : 04/03/2014 4:24 pm
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Eeeeeeeeeeew.

Sings - 'Mike T smells of wee, smells of wee, smells of wee....'

His little bit on motorcycling is good and I'm sure he's a great dad.
Bet he can't fold his jeans even with a cricket bat though.

Denim's not like hair - it doesn't self clean if you leave it long enough.

I had a flatmate who didn't clean his clothes.
Ever.
He stank.


 
Posted : 04/03/2014 4:30 pm
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Denim's not like hair - it doesn't self clean if you leave it long enough.

Hair doesn't self clean, just the level of grease stabilises. You still need to wash muck out of it eg pour a pint of soup on your head and you'll smell of soup several hours later...


 
Posted : 04/03/2014 4:34 pm
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You know what I mean.
😀

If you don't wash your jeans for 6 months, they'll still be filthy.
No matter how many tins of soup you pour on your own head.


 
Posted : 04/03/2014 4:38 pm
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I don't use deodorant or anti-antiperspirant either. But, I shower every day, manage to go to the loo without pissing on myself, and can eat without spilling 🙂

Ultraviolet light is anti-bacterial, so hanging them out in the sun to air off will kill the bacteria. Lots of people who don't wash jeans stick them in a freezer, inside a plastic bag, for 24 hours to kill off bacteria too.


 
Posted : 04/03/2014 4:38 pm
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You don't sweat then?


 
Posted : 04/03/2014 4:41 pm
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Ultraviolet light is anti-bacterial, so hanging them out in the sun to air off will kill the bacteria.

Well, that's that sorted then.

[b]DESTROY NINETY-NINE PERCENT OF KNOWN BACTERIA WITH PRE-SLICED, RUSTPROOF, EASY-TO-HANDLE, LOW CALORIE SIMPSON'S INDIVIDUAL EMPEROR SUN-ETTES, FREE FROM ARTIFICIAL COLORING, AS USED IN HOSPITALS![/b]


 
Posted : 04/03/2014 4:42 pm
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Denim is anti-bacterial, 12month old jeans are just as hygenic as new. So there's no need to wash untill they get grubby

😆

sounds like someone is desperately trying to justify spending a stupid amount of money on some cotton trousers


 
Posted : 04/03/2014 4:44 pm
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Why would you choose not to wash your jeans? Either I'm missing some kind of point here, or one of us is a bit weird. And as for lots of people sticking their jeans in the freezer - really?
As far as beardy mcaxerson is concerned, I'm not disputing the fact that he's a good dad or otherwise, I'm simply stating that he comes across as a bit of a cockmonkey, what with all the method living nonsense.


 
Posted : 04/03/2014 4:46 pm
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Tell you what.
Buy a white pair of jeans and try wearing them for six months without washing them.
See how you feel then.

*SPITS ON HANKY*
Come here you scruffy 'apeth.


 
Posted : 04/03/2014 4:46 pm
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[i] them in a freezer, inside a plastic bag, for 24 hours to kill off bacteria too. [/i]

I thought freezers just stopped bacteria multiplying rather than killed them?

So your jeans would be just as mank coming out but no more than they were when they went in?


 
Posted : 04/03/2014 4:48 pm
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Ultraviolet light is anti-bacterial, so hanging them out in the sun to air off will kill the bacteria. Lots of people who don't wash jeans stick them in a freezer, inside a plastic bag, for 24 hours to kill off bacteria too.

Or you could wash them once in while. 🙄


 
Posted : 04/03/2014 4:59 pm
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Wouldn't life be boring if we were all the same?


 
Posted : 04/03/2014 5:04 pm
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It'd smell nicer, that's for sure.

So why don't you wash them?


 
Posted : 04/03/2014 5:06 pm
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How can you wear something regularly for 6 months and not get them grubby

There is research on this and what is showed was that after about a week the jeans got no more manky...it did not show that 6 month unwashed etc were clean.
Ultraviolet light is anti-bacterial, so hanging them out in the sun to air off will kill the bacteria.

As we live on planet earth sprayed daily [ ok sometimes] with ultraviolet light I am wondering why we still have germs.

Do you think a turd left out in the sun is bacteria free?

As for freezing them - its no more trouble to wash them IMHO


 
Posted : 04/03/2014 5:07 pm
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I thought freezers just stopped bacteria multiplying rather than killed them?

Nope: bacteria contain water and water expands when frozen. It's not effective as a form of sterilization, but it does prevent niffs.

How often do the "OMG, must wash jeans" crowd sterilize their shoes?


 
Posted : 04/03/2014 5:08 pm
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As we live on planet earth sprayed daily [ ok sometimes] with ultraviolet light I am wondering why we still have germs.

A quick Google tells me sunlight will kill bacteria, provided the clothes completely dry out.

Do you think a turd left out in the sun is bacteria free?

If it's completely dried out, and all parts are exposed. (You'd presumably need to grind it up to a powder.)

As for freezing them - its no more trouble to wash them IMHO

It's not about avoiding the trouble of washing.


 
Posted : 04/03/2014 5:10 pm
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Straw man we are talking about washing not sterilising.

Ps take some rancid meat free of bacteria- freeze it - you really want to argue its bacteria/contamination free?


 
Posted : 04/03/2014 5:11 pm
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take some rancid meat free of bacteria- freeze it - you really want to argue its bacteria/contamination free?

Straw man: we're talking about fabric used to enclose legs, not to be ingested.


 
Posted : 04/03/2014 5:13 pm
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I am not you claimed it killed bacteria so it would be bacteria free like your jeans.
What you do with it is irrelevant the fact is it either exits the freezer free or not. .
Perhpas freezing ONLY kills bacteria on jeans or things you wont ingest 😕

A quick Google

Well if we have gone this high brow and scientific I am out 😉


 
Posted : 04/03/2014 5:13 pm
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I love that people care so much about whether other people wash their jeans.


 
Posted : 04/03/2014 5:13 pm
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So why don't you wash them?
Go on, tell us.

Is it like the Hell's Angels?
Used to knock about with a couple of Angels from the midlands, Bod & Scuzz (I kid you not), who said as an initiation ceremony their jeans were subject to being soaked with every kind of bodily secretion known to man.
They were not allowed to wash them afterwards.

You don't strike me as the type to join t'Angels though Mike.


 
Posted : 04/03/2014 5:17 pm
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So why don't you wash them?

If you wear untreated jeans for a decent length of time, you get nice, personalised wear patterns when you do wash them for the first time.

Some interesting numbers/facts on bacteria and smells in this article: [url= http://news.nationalpost.com/2011/01/19/not-washing-jeans-for-15-months-ok-healthwise-at-least-study/ ]Not washing jeans for 15 months OK, health-wise at least: study[/url]


 
Posted : 04/03/2014 5:24 pm
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But I get the same effect by wearing prewashed jeans until they develop wear.
What's the difference?

Serious question.


 
Posted : 04/03/2014 5:28 pm
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It's not the same.

Some nice examples here: http://www.rawrdenim.com/special/fade-friday/

I suppose it's like the nice patination that furniture develops over time. You could go to a shop and buy a dining table that's been deliberately bashed about with a bag of nails, or you could buy a good quality wooden table and use it for years as it gradually shows signs of wear.

Fake "shabby chic" bought in John Lewis vs some old furniture bought at auction or at a fair
Buying a brand new cafe racer motorbike vs making one yourself
Radio 2 vs 6 Music 😉


 
Posted : 04/03/2014 5:31 pm
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All you're doing is exaggerating the wear pattern that would develop anyway?
Is that it?


 
Posted : 04/03/2014 5:35 pm
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This thread has made me feel dirty, and not in the good way


 
Posted : 04/03/2014 5:37 pm
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All you're doing is exaggerating the wear pattern that would develop anyway?

Kind of. A better defined wear pattern?


 
Posted : 04/03/2014 5:38 pm
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Ok, fair enough. 😀
At least you didn't buy the preworn ones.
I hate those.
And relic'd guitars.

Surely cheating a bit though?
Wouldn't a prewashed pair look the same eventually?
Take longer, but the satisfaction would be greater 'cos you'd put more effort in.
Be even more 'authentic and personal' too.


 
Posted : 04/03/2014 5:42 pm
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All my jeans look like the ones on that site, the difference is that mine are 15 or so years old. I'm sure there's some kind of irony present in the way urban hipster types strive so hard for authenticity that they turn into caricatures.

As for Beardy McAxerson (super name!), he's got it all going on, the finger tats, the slicked back shaved hair, the beard. Trying so hard, bless him.


 
Posted : 04/03/2014 5:49 pm
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Interesting website Mike. 😀

Slubbiness is an excellent word.
I'll see if I can slip it into post pancake conversation later.

Might even try a pair of sweaty jeans myself.


 
Posted : 04/03/2014 6:23 pm
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Mike - going on 2 no wash now : )


 
Posted : 04/03/2014 6:41 pm
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I looked at the site and thought it was a masterful, extremely knowing satire on pretentious middle-aged men with a denim fetish.

But on further examination it seems to be for real, and I feel disappointed.

🙁


 
Posted : 04/03/2014 6:58 pm
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