Concern for Kona as staff take down stand at Sea Otter

😳

Very sad, been around from almost day 1 in the mid 80s.

Let’s hope it’s not the end of the brand.

Doesn’t Utah have some very suspect business practices?

Sad times if they do cease trading. Fingers crossed for all the staff at Kona

Sad.  Still remember my early nineties Cinder Cone and even rode around northern France on it.

Hope they haven't Kikedapu.

I still have an early 90s Cinder Cone and ride it almost every day! It's my favourite bike.

Sold Kona for many years and still have all my favourite bikes and clothing..!

I'm wearing my flannel shirt as I type this..  Really hope they are OK and pull through this.

I expect the brand will continue as its got a lot of depth to it. might not be the same folks running it though

Holy cow - I've bought three (discounted!) Konas in the last 12 months.  One of my favourite brands. 🙁

They're one of the big brands that I've still got a lot of time for, they make a load of rock solid middle of the range bikes that are good value, and loads of interesting stuff too. Too many models, mind, and their ebike selection looks pretty dismal compared to others, that's got to be a big deal in 2024. Hope they're OK

Doesn’t Utah have some very suspect business practices?

They're not all saints.

As a huge Kona fanboy this saddens me

Might buy a Euromillions ticket and see if I can buy the brand

Everyone saying how sad, but when was the last time you considered buying a Kona and how many of you own one?

they make a load of rock solid middle of the range bikes that are good value

Maybe this is the problem. Kona, back in the day, wasn't 'rock solid middle of the range', it was something special.

I've liked every Kona that I've ridden over the years. Hopefully they're not gone, I'm sure the brand will survive if nothing else.

Perhaps they have lost their way a bit of late (see above), can't say I see many recent ones around.

I've owned three Kona bikes and loved them all, the last one I bought was a single speed Paddy Wagon for my 40th Birthday, sold it a couple of years later as I hardly used it.

It'd be a shame if they disappear but they've always been a bit of an odd one for me. A Canadian company whose name (and many of their bike names) based on Hawaiian names and places but made in the far east.

Their frames were quality but their specs were often a bit crap IME.

Didn't everyone feel this was inevitable? They've been charging insane money for their bikes for a while without really keeping them cutting edge and you never saw any out on the trails. The prices really were out of this world compared to other rivals in bike shops.

They used to be everywhere - new riders getting about on Cindercones, people loved the Process range and once upon a time Stinkys were the default bike for anyone doing anything vaguely gnarly that didn't have much money. I can't remember the last time I saw a new one though.

The takeover seemed to be an opportunity to grow but really they just stagnated.

Typing that, it sounded very similar to what people were typing on the Orange thread...

Everyone saying how sad, but when was the last time you considered buying a Kona and how many of you own one?

ive got 7  and I bought a Honzo DL last year (tho that was s/h)  my last new new bike was a Kona process in 2019 😁

spec wise they've been over priced of late but usually their lower tier is much better vfm with a deore groupset.

Maybe this is the problem. Kona, back in the day, wasn’t ‘rock solid middle of the range’, it was something special.

i think the Honzo dl is something special, probably the most versatile bike ive owned

We have two Konas in our current ‘fleet’.

My Unit is the simplest,  yet favourite bike I’ve ever owned. Mrs CFSB has a Honzo DL ( horrible unwieldy thing in my view) which is her pride n joy. It will be a sad day if they go under.

Good luck, for the sake of all the staff and folk who rely on them to run their businesses in the uk.

Loved my Cinder Cone - it was (I think) a'96 in a gorgeous bronze colour.

Had a Paddy Wagon for commuting and I've still got an A-Ha frame hanging on the wall.

I hope there is an 'innocent' explanation for the stand disassembly 😟

Always liked the look of their bikes but a lot of them seemed way over priced for the spec.

My first proper mtb was a Kona, a 95 Lava Dome. I've had 6 Konas over the years, currently own a 2019 Process. Will be a sad day if they go under, if I had to pick a favourite bicycle brand, it would be Kona.

We currently have four Konas and I have owned another 3. I hope the company survives.

For me the sadest thing would be for the name to end up being sold to and ending up on BSOs

Everyone saying how sad, but when was the last time you considered buying a Kona and how many of you own one?

Me.  Love mine.  But I think they've been on the slide since they were sold unfortunately.

Doesn’t Utah have some very suspect business practices?
They’re not all saints.

deserves more credit ! 🙂

Everyone saying how sad, but when was the last time you considered buying a Kona and how many of you own one?

Fancied a Unit or Big Roam ST, own a Dew which has done many miles and I'd recommend then to anyone (and often do).

Am I sad? Maybe. Am I surprised? Not in the slightest. Would be hilarious if it was sold and the original owners bought it back for less than they were paid for it though. Sadly I doubt that will be the case.

My first proper mountain bike was way  back in 89 a Kona Cindercone. Really wanted an Explosif but that was out of my budget.

This doesn’t sound good, they announced a new and slightly burly gravel bike a couple days ago! It would be a real shame for them to go under, they’re a brand I’ve loved since the 90’s, they carved their own path for a long time and didn’t really stick to convention. Sadly they stagnated for a while and made a few poor decisions. They’re deemed a big brand but they never had the volume and buying power of Trek, Spesh etc. so they just couldn’t compete at the prices they charged - in latter years spec never justified the price.

Anyway, I’m 11 Kona’s in and currently on the Process 134 29 Carbon, it’s covered 7000 miles in 2 years on everything from sessions at FOD to the whole SDW in a day to XC races, it’s an awesome bike, for me the one to do it all. I’ve been looking forward to what they make next, I hope they get through the other side and don’t forget the essence of their brand.

The UK team and particularly their shop in Chertsey are brilliant, hope whatever happens next these guys aren’t impacted

I’m just playing devil’s advocate.  I own a Kona and have owned 3 in total, but if I were to look for a bike of almost any type these days, Kona would not be near the top of my list of first places and I’ve bought 5 bikes in the last 4 years.   That’s a sad fact that’s possibly mirrored in many others.

I'm not sure whether I dodged a bullet or not, but a couple of months ago I was in the market for a Kona Unit X (it ticked all the boxes) but I never got to try one, as no one had my size and nobody at Kona could locate anything in XL or give me any sort of time-frame when they would have stock.

I hope they don't go under but at least I don't have to worry about any potential non-warranty

Very sad to hear. Hope they’re not muni mula-red as a company. (I’ll get my Hawaiian print coat)

Remember getting smoked by Fabian Barel on Le Pleney around 2004 when the stinky/stab was one of the best bikes.

"They’re not all saints."

Don't worry about Kona - I just know that something good is gonna happen.

Another who started with a Conder Cone in the 90s - same as Kuco, the Explosiv was ther real object of desire, but too many sheckels by far for a poor engineer.

I’ve loved three Konas and the old crew has been part of the sport for decades. But bigger companies and private equity kill bike brands. In 8 months the Kona name will grace Chinese catalog e-bikes. Reference Schwinn, GT, Mongoose, etc. Selling two-for-one FS bikes is not a sign of financial health.

when was the last time you considered buying a Kona and how many of you own one?

I was saving for a Kona Sutra LtD when my Genesis came up locally at 1/3 the price second hand but unused. My head ruled heart.

I mean, just look at that paint job.

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And I also think that thier MtB's were not great value since they were sold.

I've had a Lava Dome, Kula, Explosif, and my wife has had a Fire Mountain, Cinder Cone and a Caldera. The first one I bought would have been 1997 when I was 16 I think, last one 2005 (the Explosif...mad to think it's 19 years old...and 19 years since I've bought from them).

I was pretty close to buying a Unit single speed but weirdly it came down to the good value Unit and the rather spendy Shand Bahookie.  Ended up spotting a 2nd hand Shand so never got the Unit.

Generally I don't like the way the bikes look anymore, they don't seem to stand apart from all other brands.

I have an oldish Kula frame in the rafters and a 2014 Unit, that may get a set of drops whacked on it at some point.

I used to lust over them in the early nineties. Back when Marins were a bit more special too.

Weird history.

Whistler bike park rental fleet for close to a decade. You could buy an ex rental bike for pennies on the dollar so they flooded their own market.

R&d became "Kona launches new paint color "

They had a bit of a revival in 2016-2018 with the process and carbon bikes then went stale again.

Then, last year they were doing direct sale 2 for 1 bikes.

Never a good sign when your selling product at 50% off..always hard to sell back at rrp after a deal like that

Very sad news. My first proper MTB was a 1994 Lavadome, followed by a Caldera and a Coiler as my first full suss.

They were a “lust” bike in the 90’s but always the bridesmaid after that for me. IMHO they always traded on their name too much. Spec was always a group set down compared with the competition and then they tied up with Halfrauds :o( The Colin McRae was a bit of a low point.

Glory days 😎1st proper MTB was a '97 Caldera , always lusted after a King Kahuna or Hei Hei , in 2012 when they did a 250 worldwide frame launch of the Ti Raijin I remember asking Kona if they would make it in a 26" , early days of 29" . Bought one of those frames and it's still going strong best I hang on to it and the '97 stars n bars Aha , that paintjob is gorgeous 🔥

When Dan and Jake stood down it felt like the bean counting Mike Ashley types were circling the wagons and picking at a corpse . I really hope along with others than someone with integrity and ethos can save them .

Doesn’t Utah have some very suspect business practices?
They’re not all saints.
deserves more credit ! 🙂

“They’re not all saints.”
Don’t worry about Kona – I just know that something good is gonna happen.

Regardless of anything else, my daughters Kona Process 24 was the central part of many glorious family days for us; lots of miles and smiles, so thank you Kona. We would have got the next size Process up but they couldn’t be had for love nor money.

First bike with proper Boing! was a  '97 Manomano. That was such a lovely thing to ride. Replaced that with a Stinky in 2002. With some judicious component upgrades that went to 160mm front and back and lasted me well over 10 years, seeing out several trips to the alps.

Then, last year they were doing direct sale 2 for 1 bikes.

Never a good sign when your selling product at 50% off..always hard to sell back at rrp after a deal like that

that hit the headlines, but some of last years bikes have been half price for as long as I can remember (with the exception of covid years). Taking a quick look at leisure lakes, they have bikes from Whyte, specialized, transition, trek and orbea all on >40% off. A quick look at treds has lappirre, specialized, giant, orbea, mondraker and konas.

Didn’t everyone feel this was inevitable?

Yes. Kona and GT seem to have been stagnant for years now. Both a shadow of their former selves, in both innovation and 'lust-a-bility' from an ownership perspective.

Yep that's more than shop margin, that'll be agreed with the distributor.

@nickc check out the map of Kona dealers - there were more back in 1992 when Lister and I went searching for a Cindercone

Everyone saying how sad, but when was the last time you considered buying a Kona and how many of you own one?

I just bought a Kona. Unfortunately its 30 years old and cost £50.

It's not sad to see the brand go as it won't go. It's sad for the employees but the brand IP is too strong to just disappear.

It was sad for the brand when Kona started making cheap'ish bikes specifically for Halfords. Kona also let Halfords have access to the entire range without having to stock any, I think this all happened in 2000/01. Needless to say UK IBD's dropped Kona when customers were coming into stores to try out a Kona and then purchasing it from the local Halfords who would get them one in and charge them less. Fast forward just a few years to 2003/04 and Halfords are displaying and purchasing next to no bikes from Kona as on the performance end Halfords are targeting road bike sales, and IBD's won't touch them. The same happened to GT.

One of my biggest regrets was not buying a Kona as my first "proper" MTB back in 1993. Instead, I was wooed by the gunmetal colour of a Shogun (a f***ing SHOGUN!!) and regretted it instantly. I think it was because I could only afford the lowest spec Kona (Hahana?) and wanted the next one up (Cinder Cone?) so cut my nose off to spite my face.

As always, feel for anyone involved in a tough time. Employees, dealers, someone who's just ordered one and now isnt sure if its going to show up....

But its an odd thing to hope to trade on your name. Did they make very good ("something special") bikes in the 90's, apparently so.

But those bikes have nothing to do with the current offerings. Thinking a 2023 process will be, or should be, good just because a 1993 cinder cone was is bizzare thinking.

Their mtb offerings appear to be in a bit of a purgatory. Can't compete (due to choosing not to, not because of any engineering or manufacturing limitations) with the highest quality offerings in either Carbon or Alloy. Can't compete on price, at least not in europe, with the direct sales brands or the mega brands.

What is their target market now that all bikes work well? "Perfectly adequate and functional but not good value at RRP" isn't the greatest tag line.

Still have a Kona - still love them.

Yea, they've definitely been very cyclical as a brand.

90's steel hardtail era

2000's lots of fairly rubbish FS bikes and the spec was always really poor value with lots of Marzocchi MZ forks and still fitting 8speed Alivio to supposedly mid range bikes.  Barrell raced DH for them, but was riding a bitsa-Kona, A supreme with a slackset and the linkages reversed? But then again he was talented enough to probably win the World Champs on a Unicycle. That success seemed to spawn some new models (Operator? There was a race one and a privateer/park bike versions IIRC that was popular).

The Process, but wasn't than a catalogue frame? Must have made them some money though as it seemed to spawn a whole range,

To me they always seemed like a huge company run by passionate cyclists, but not necessarily the engineering/design/business skills to back it up.

Eww, looks like the parent company also now own Arbor snowboards (I'm sure they used to be an employee owned collective). Was hoping to replace my Element later this year with another of their French polished coffee tables.

I too hope they survive but the industy appears to be a very difficult place. There is just so many bike's companies have in their range im suprised some don't just focus on what they do well.  I've always thoguh my next bike (FS) could be a Kona but possibly not.

My first proper MTB was a Caldera, still have the frame and half the original parts on it hanging on the garage wall. BB shell wore out a bit as the BB & crank came loose on a ride without me realising. I loved the back did alsorts on it, its still rideable ish, LBS put a saint DH BB in due to the BB shell issue and once that goes i think the frame is toast, it also has years of frame wear but i still love that cream paint job.

I’ve just bought a Kona Wo, reasonable specifications and a fantastic orange sparkly finish, I love it so far!

Seems to be a lot of storied mid-sized brands that have gone to the wall over the years - GT, Cannondale, Gary Fisher.

I wonder if there is space between small, nimble brands with a regional following and your Giants, Treks, Specializeds, Canyons.

Norco are still killing it and Marin has made a partial recovery. I'd worry a bit about Whyte, but they've made some shrewd decisions about culling the range, so expect they'll do well.

My Kona Rove is a good road bike, but they haven't done anything innovative since the early Honzo and Process bikes- which must be 10 years at least.

The Process, but wasn’t than a catalogue frame? Must have made them some money though as it seemed to spawn a whole range,

G2 was developed in house, but after Chris Mandel left- he designed the G1 process  (actually there was an earlier process that was a variation on their Dawg bikes)

There's a G3 process due this year but that was designed before the Kent buyout, it's not much different to the G2.

Still have my Joe Murray autographed poster from the Bike Show at Alexandra Palace circa 1991. Always wanted a 90's Kona hardtail, but never did ☹️

I've had three bikes stolen in my lifetime, but the one that hurt the most was my 2013 (or '14?) Explosif. It was Kona's own demo model that I tried at one of Cyclehighlands's legendary demo days and I just instantly gelled with it. I pretty much begged the boy to sell me it but he was having none of it. I spoke to Rich and said pretty much the same. I want that - order me one in please. About a week later he phoned me saying Kona didn't have any more stock, but did I want the demo one for (IIRC) a good bit less? Yes. Yes I did. I racked up somewhere around 10,000km on that bike - all the local trails, the willows, heartbreak ridge, Tarland, and it hung off the back of my car when we moved to NL and got ridden around everywhere here as well. I chained it up one evening in the secure parking at Alkmaar Station when I was away to Amsterdam for a meal out, and when I got back it was gone. I was heartbroken and I still am.

I built up a 2016 Explosif from scratch over the course of a year afterwards, and although it feels similar, it's not the same. So yes, I'll miss Kona.

https://nsmb.com/articles/rumors-of-konas-demise-may-not-be-greatly-exaggerated/

"Everyone saying how sad, but when was the last time you considered buying a Kona and how many of you own one?"

Bought one (e-bike commuter) last summer, I have two. 🙁

Who are you? I just know something good is gonna happen.

Hopefully they don't disappear. I lusted after a Fire Mountain when I was a kid and I think I still have a 90's Kona catalogue somewhere back at my parents house. Their original Process was quite progressive when it was launched, but they seemed to just fall away from the scene, at least here in the UK at least.

I’ve never been tempted by a FS Kona

But the Unit x and sutra are a nod to their heritage and are tempting.

Is this potential news down to Kona being the April singletrack world calender sponsor.

Mr Kip had an early 90's Joe Murray Lava Dome but sold it for £100 quite a few years back. He instantly regretted it!

@matt_outandabout, lovely colour frame but surely that head tube deserves some invisframe?

Scroll down to the comments, there's a comment from a Kona employee. It looks BAD. https://bikerumor.com/what-happened-to-kona-bikes-sea-otter/

Still using my Kula.

Anyway it’s all over, Kent Outdoor is selling Kona. You know the other site to check.

Everyone saying how sad, but when was the last time you considered buying a Kona and how many of you own one?

I have owned two in my life. 1990 Cinder Cone and a 2011 Major One (Scandium framed signal speed CX bike) both of which I loved.

That is irrelevant though.  It is sad to see them go because they are a part of MTB history.  Not crying sad but sad nonetheless.

Glad I got my hands on an ESD frame when I did.

Sad times.

I have an update on this story which includes some interesting developments. I’m currently at a skate park in Warrington but will get it published in a couple of hours.

Weren't Kona (/Murray) responsible for mainstream acceptance of sloping top tubes on their original release (89?)