Wtf is going on wit...
 

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Wtf is going on with Endura’s designs!?

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Just had another email from Endura about their new range and thought I’d click through and have a look.

 

Seems another ‘mr tumble’ range of baggy odd looking sort of cycling but not really with features that seem odd, all modelled on people with faces slapped by dead haddock.

Apart from the sizing and the odd misfire I’ve always liked Endura, I just can’t help think this direction they’re going in will bury them.

 

Am I just being old and grumpy and mis understanding the ‘on trend’ designs? 

 
Posted : 11/08/2025 12:56 pm
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No idea on designs, but until they sort out their quality (gloves and shoes especially) and their sizing (loads of things and crazily wrong on occasion), they're going to be ****ed before too long.

 

🤷‍♂️

 
Posted : 11/08/2025 1:40 pm
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I would argue that quality control issues have been going on for years now but then for every person that's had multiple bad experiences there's someone that's never had a problem.

 
Posted : 11/08/2025 2:14 pm
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Since Pentland took over, it has gone down hill

 
Posted : 11/08/2025 2:21 pm
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 IMG_0200.jpeg Admittedly the model on the left seems happy about it all

 
Posted : 11/08/2025 2:24 pm
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Jesus, looks like they're doing a Specialized/Fjallraven tribute range!

 
Posted : 11/08/2025 2:44 pm
ayjaydoubleyou, zerocool, nuke and 1 people reacted
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Flares! Flares for cycling in, that'll catch on 🤣 

 
Posted : 11/08/2025 2:52 pm
milan b., dyna-ti, tall_martin and 1 people reacted
 a11y
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Posted by: Lummox

 IMG_0200.jpeg 

WTAF? 🤣 

I gave up buying any further Endura stuff a couple of years ago - biking tops bought for Mrs a11y, mini a11ys and me all same issue of shite quality with the fabric pulling without any provocation. Refunded as not fit for purpose IMO. My older Hummvee shorts and a couple of gilets are superb though and don't appear keen to die. 

 

 
Posted : 11/08/2025 2:53 pm
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I would argue that quality control issues have been going on for years now but then for every person that's had multiple bad experiences there's someone that's never had a problem.

 
Posted : 11/08/2025 4:23 pm
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Wow, I thought that image may have been mocked up as a joke but it’s actually on their website. Shame I’ve always got on with their stuff and the new(ish) gravel short sleeve top thing is lovely. 

 
Posted : 11/08/2025 4:31 pm
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My mum had been fully kitted out in endura stuff for Xmas/birthday pressies the last year,  3/4 shorts/jackets/tops/gilet/humvee quilted jacket/gloves. All bought very cheaply I might add from cyclestore. 

She loves the stuff and wears it all the time whether on bike or off. when I rode (6yrs ago now☹️) I thought it was good value 

 
Posted : 11/08/2025 4:41 pm
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I would argue that quality control issues have been going on for years now but then for every person that's had multiple bad experiences there's someone that's never had a problem.

I would argue that whilst that is probably true, of late they have been getting much worse.

 

Still, maybe their new lines will save them. There must be a market for people who want to ride the gnar whilst dressed as Rod, Jane and Freddy from Rainbow, right?

 

 
Posted : 11/08/2025 4:41 pm
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Another one here who has brilliant older Endura gear but who has not bought a single new Endura item for about 5 years... Dodgy quality, seriously changeable sizing (even on two tops from the same range) and some iffy design details (raised seam at the front of the chamois joing two densities of foam right under where the jewels are rolling around....).

This, and the last couple of years of colours, is just really odd.

Each to their own, but I'm not buying. 

Altura, Scott, Vaude, Polaris, Sportful and Galibier have all had the money instead. Mrs_oab and I used to be head to toe in Endura and Polaris...

 

 
Posted : 11/08/2025 4:43 pm
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Posted by: matt_outandabout

Altura, Scott, Vaude, Polaris, Sportful and Galibier have all had the money instead. Mrs_oab and I used to be head to toe in Endura and Polaris...

I'm still wearing (out) some Polaris kit and I keep waiting for their relaunch but I'm beginning to doubt it'll ever happen..

 
Posted : 11/08/2025 4:55 pm
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Posted by: stevenmenmuir

I would argue that quality control issues have been going on for years now but then for every person that's had multiple bad experiences there's someone that's never had a problem.

So just a 50% multiple bad experience rate 🤣 

 
Posted : 11/08/2025 5:00 pm
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I’m another waiting for Polaris, however, unless I live until I’m a hundred I’ll probably not need anything. Apart from gloves, now there’s a problem,  my last Sealskinz leaked in a shower and my Endura windchill items are ready for replacement. I tried the latest version on in a shop recently- the Velcro cuff has been replaced with some very tight elastic. Whilst the XL fitted me they were extremely difficult to get on and off! 

 
Posted : 11/08/2025 5:02 pm
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Posted by: scotroutes

Posted by: matt_outandabout

Altura, Scott, Vaude, Polaris, Sportful and Galibier have all had the money instead. Mrs_oab and I used to be head to toe in Endura and Polaris...

I'm still wearing (out) some Polaris kit and I keep waiting for their relaunch but I'm beginning to doubt it'll ever happen..

Indeed I'm feeling that Polaris may not happen - they have been 'relaunching' for, what, a year now? They're publicly saying that there's no waterproof or windproof garments in the range. But also no public 'shipments due in September' type announcements....

 

 
Posted : 11/08/2025 5:09 pm
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Looks like they're trying to be more inclusive by catering for people outside of the fat bald midded aged IT manager demographic 😘 

 
Posted : 11/08/2025 5:13 pm
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Posted by: barrywalker

Wow, I thought that image may have been mocked up as a joke but it’s actually on their website. Shame I’ve always got on with their stuff and the new(ish) gravel short sleeve top thing is lovely. 

Oh bless them, they've done an edgy capsule collection designed by designers for other designers to wear. I'm sure the rest of their range is just the same as ever though. It's one of those things outdoor and cycling brands do every so often to show that they're down with the kidz. Berghaus, same owners, have a whole raft of mildly hideous retro kit along the same lines. It's all a bit performative. Endura's core market will always be middle-aged mountain bikers with fond memories of the old Spandex shorts, just as the Berghaus consumer is an ageing rambler. 

 
Posted : 11/08/2025 5:14 pm
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Looks like they're trying to be more inclusive by catering for people outside of the fat bald midded aged IT manager demographic 

Instead going for the 70s/80s kids TV show side act (who don't mind their clothes falling to bits) market?

 

Bold strategy.

 

 
Posted : 11/08/2025 5:22 pm
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Didn't they move their production overseas?

 
Posted : 11/08/2025 5:44 pm
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Endura's core market will always be middle-aged mountain bikers

Who will never wear anything that isn’t black or grey. 

 
Posted : 11/08/2025 6:03 pm
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Posted by: Oakwood

Instead going for the 70s/80s kids TV show side act (who don't mind their clothes falling to bits) market?

Well it was the tv shows us middle aged IT managers watched as kids so perhaps they are hoping for some slightly misplaced nostalgia?

As BadlyWiredDog says though most of the rest of the range seems to have just been copied forward from the previous ones. Be nice if they got the Humvees back to the older pretty bombproof ones which take years to wear out.

 
Posted : 11/08/2025 6:14 pm
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Suppose I should admit you'd have to pay me to wear that outfit pictured at the top of the thread 🤣

Been happy with their lightweight Ts from Sportpusuit if that counts for anything, wouldn't pay full RRP tho.

 
Posted : 11/08/2025 6:20 pm
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Not actually looked at the Endura website for 10+ years so had a look on the back of the criticism above.......... 🤣 .....Jesus ****ing christ they've jumped the shark with that shit have they not?.

£250 changing robes?......

Has the company I used years ago been sold?

 
Posted : 11/08/2025 6:25 pm
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Posted by: b33k34

Endura's core market will always be middle-aged mountain bikers

Who will never wear anything that isn’t black or grey. 

Slimming colours, innit?

 

 
Posted : 11/08/2025 6:29 pm
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Posted by: Lummox

 IMG_0200.jpeg

That's been designed by AI, right ?

 

 

 
Posted : 11/08/2025 6:58 pm
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Another who stopped buying their stuff due to crap quality. Latest fail is the zip on an expensive 500 jacket which has seen very little use. Luckily I didn`t buy it, it was given as part of a volunteering role. Just reinforced my thoughts on their quality.

 
Posted : 11/08/2025 7:23 pm
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Wasn't a load of their stuff passed onto Oxfam recently? 

 
Posted : 11/08/2025 7:54 pm
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Posted by: b33k34

Who will never wear anything that isn’t black or grey. 

Oi, I resemble that comment!

😉

 
Posted : 11/08/2025 8:03 pm
 zomg
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Even the photoshoot had the trousers show up shorter than promised.

 
Posted : 11/08/2025 8:05 pm
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Probably looking for the diverse money and international market. Not only the designs, but the choice of models.

Clearly not trying to appeal to me.

Remember, we the main cohort on this forum are a small and dwindling market.

https://www.endurasport.com/loop.list

https://www.endurasport.com/forty1thirty.list

https://www.endurasport.com/corner-collection.list

 
Posted : 11/08/2025 8:42 pm
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Posted by: dissonance

Be nice if they got the Humvees back to the older pretty bombproof ones which take years to wear out.

Ground Effect Supertankers are what you need.  In fact GE stuff is great, just need to remember to buy summer kit at Christmas...

 
Posted : 11/08/2025 9:10 pm
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Good god is that picture for real?

A cross between children's TV presenter and catalogue model. Designed with the aid of google search 🤮 🤣 

 
Posted : 11/08/2025 9:29 pm
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For the grumpy old man market the black and grey range seems as large as ever - it doesn’t seem like they’ve stopped making all the mt500/hummvee etc 

https://www.endurasport.com/mens.list?facetFilters=en_plg_colourRange_content%3AGrey%7Cen_plg_colourRange_content%3ABlack&pageNumber=2

But there’s choice for those 5st want something interesting  - who wouldn’t want to trail ride in white trousers? 

https://www.endurasport.com/men-s-sultrac-lightweight-pants-lunar-rock/15796915.html

 

Personally I love the look of this stuff. It’s a small range (they still seem to have an incomprehensibly huge set of weirdly named overlapping ranges, and the website is shite (click on MTB and nothing comes up for me) but I’m guessing most stuff doesn’t get sold direct  

Personally I think this is great but not sure I’d wear any of it to ride.  It does look heavily inspired by the spec/fjsllraven kit and I’d assumed that was a flop - a lot of it appeared heavily discounted (I picked £up a great shirt that was still expensive  at half price)  

https://www.endurasport.com/rider/collections/forty1thirty.list?facetFilters=en_collection_content%3AForty1Thirty

 
Posted : 12/08/2025 7:12 am
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The only thing this thread is doing is highlighting all the sad old gits on here.

Who gives a ****. Ithe purple on mustard fullkit ****er is maybe not quite my taste but its more interesting than most options.

 

 

 
Posted : 12/08/2025 7:46 am
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Would have been great to stand out from the crowd at stw get togethers of yesteryear...

 
Posted : 12/08/2025 8:07 am
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Who gives a *.

Anyone with a stake in the company, hopefully.

 

he purple on mustard fullkit *er is maybe not quite my taste but its more interesting than most options.

I look forward to seeing you out on the trails. Don't forget your little spotty bag, though.

 
Posted : 12/08/2025 8:08 am
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In fact, pop some other riding gear in your spotty bag for when the Endura stuff falls apart. That'll complete 'the look'.

 

🙂

 
Posted : 12/08/2025 8:10 am
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Why would you care what someone else is wearing?

All i would see is someone riding their bike? Which always a good thing.

 
Posted : 12/08/2025 8:16 am
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Posted : 12/08/2025 8:19 am
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If you look back up through the thread you will see who started ranting and calling people "sad old gits", though.

 

🤔

 
Posted : 12/08/2025 8:25 am
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I stand by it. Jusging what other people wear is basically the first step towards

"I don't understand the world anymore and i want to shout about it"

 

 
Posted : 12/08/2025 8:32 am
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I stand by it. Jusging what other people wear is basically the first step towards

 

"I don't understand the world anymore and i want to shout about it"

Of course it is, pet.

 

👍

 

 
Posted : 12/08/2025 8:41 am
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Deep down you know its true pops

 
Posted : 12/08/2025 8:47 am
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You make a lot of sense.

 
Posted : 12/08/2025 8:53 am
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You seem to be extremely worked up about this Oakwood.

I just think its funny. I think you are funny.

 

 

 
Posted : 12/08/2025 9:04 am
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Funny? Funny how? Like I'm a Funny guy? Like I amuse you?

 

🤣

 
Posted : 12/08/2025 9:23 am
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A cross between children's TV presenter and catalogue model.

That's how my other half describes my cycling clothes. The result of buying the coloured clothes that end up heavily reduced in the sales because black or grey makes more sense... especially true of trews, shorts and socks. Not sure why clothing manufacturers never get the message from their sales figures... save the interesting colours for tops. I'll keep dressing like a clown if it saves me money though (and it often makes me smile on a grey day).

 
Posted : 12/08/2025 9:51 am
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Posted by: Oakwood

Funny? Funny how? Like I'm a Funny guy? Like I amuse you?

 

🤣

Can't it be both?

 

 
Posted : 12/08/2025 10:01 am
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Posted by: kelvin

The result of buying the coloured clothes that end up heavily reduced in the sales because black or grey makes more sense...

Shoes, helmets, gloves, everything. Always get last years horrific colours and discontinued kit. Saves a fortune.

 

 
Posted : 12/08/2025 10:11 am
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If you look back up through the thread you will see who started ranting and calling people "sad old gits", though.

Tell us more about the spotty bag, where do I find one?

 
Posted : 12/08/2025 10:24 am
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Indeed I'm feeling that Polaris may not happen

Would you launch a cycling soft goods company in the current market? I bloody well wouldn't.

Just had a quick click around the Endura site: some looks quite nice, some a bit bland, some a bit hipster.

Filter by "Mountain" from the main page and it shows zero results for me though  [facepalm emoji]

 
Posted : 12/08/2025 10:34 am
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Don't panic the Singletrack and Hummvee Endura ranges are still just the same as they've always been. 

 
Posted : 12/08/2025 10:58 am
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Tell us more about the spotty bag, where do I find one?

I think the contact is:

 

mrtumble.design@endura.com

 

 
Posted : 12/08/2025 11:04 am
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Posted by: StirlingCrispin

That's been designed by AI, right ?

 

 

It's the new HebTroCo signature range! 🤣

 
Posted : 12/08/2025 11:06 am
 PJay
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If it's of any interest, Merlin are currently having some sort of Endura clearance event (perhaps to make was for the new stuff). There are some good discounts on a lot of their stuff.

https://www.merlincycles.com/brand/endura/

 
Posted : 12/08/2025 11:39 am
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Posted by: the-muffin-man

Posted by: StirlingCrispin

That's been designed by AI, right ?

 

 

It's the new HebTroCo signature range! 🤣

Endura are significantly more northern than hebtroco

 

 
Posted : 12/08/2025 11:42 am
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When you have a bike ride in the morning and a spirit cleansing in the afternoon 🤣 

 

Not be lumped in with the "shaking my fists at clouds" crowd as I generally think 99% of cycling clothing looks incredibly uninspired, but this is waaay too far in the opposite direction.

Slouched beanies off to them though, at least they're trying something different.

 
Posted : 12/08/2025 12:48 pm
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Not be lumped in with the "shaking my fists at clouds" crowd

That's not your choice, though. You may well be lumped in if joshvegas fancies trying to start a ruck with you - for some unfathomable reason.

 

🤷‍♂️

 

🤣

 

 
Posted : 12/08/2025 1:22 pm
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Endura are significantly more northern than hebtroco

Were more northern

They are owned by Pentland Group now, so 'Endura' is just a name. No manufacturing in Scotland. No warehousing in Scotland. (Hence that clearance sale above.) Although, UK head office is Sunderland so I guess they may still be more northern, if that's important when talking about mega-corporations.  😀 

 
Posted : 12/08/2025 1:22 pm
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Posted by: IdleJon

They are owned by Pentland Group now, so 'Endura' is just a name. No manufacturing in Scotland. No warehousing in Scotland.

When did that happen?, 

 
Posted : 12/08/2025 1:24 pm
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That's not your choice, though. You may well be lumped in if joshvegas fancies trying to start a ruck with you - for some unfathomable reason.

Eh? I didn't start any Ruck?

I made a non directional (at a specific person atleast) opinion piece. You got humpty about it and decided to babble on about spotty bags?

 

 

 
Posted : 12/08/2025 1:41 pm
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Posted by: IdleJon

Endura are significantly more northern than hebtroco

Were more northern

They are owned by Pentland Group now, so 'Endura' is just a name. No manufacturing in Scotland. No warehousing in Scotland. (Hence that clearance sale above.) Although, UK head office is Sunderland so I guess they may still be more northern, if that's important when talking about mega-corporations.  😀 

Some excellent points.

I had actually assumed pentland were scottish you know... Coz Pentlands.

 

 

 
Posted : 12/08/2025 1:43 pm
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Posted by: idlejon

 

They are owned by Pentland Group now, so 'Endura' is just a name. No manufacturing in Scotland. No warehousing in Scotland.

 

 

When did that happen?, 

8 years ago, I think. They were bought out pre-Covid, but didn't do much until the last few years when they made some massive changes to Endura's operation.

 
Posted : 12/08/2025 2:29 pm
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Posted by: IdleJon

Posted by: idlejon

 

They are owned by Pentland Group now, so 'Endura' is just a name. No manufacturing in Scotland. No warehousing in Scotland.

 

 

When did that happen?, 

8 years ago, I think. They were bought out pre-Covid, but didn't do much until the last few years when they made some massive changes to Endura's operation.

 

Thats a shame, I didn’t realise the company/brand had been sold.

 

I wonder if the same crew/team still work for them?, (Marty and others) 

 

 
Posted : 12/08/2025 2:33 pm
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Posted by: nickc

Don't panic the Singletrack and Hummvee Endura ranges are still just the same as they've always been. 

No they are not.

My new Humvee's lasted less than two years, on rotation with three other baggies. The stitching just came apart all over them.

My 18 year old Humvee's, commuted on every day, leading group mountain bike rides every week or so, and riding at the weekend for 5 years before being thrown into the pile of other shorts are still useable.

 

 

 
Posted : 12/08/2025 7:36 pm
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Unfortunately, Endura are being Ashley'd by a thousand cuts. Fortunately the big fat cynical bastard isn't actually involved this time.

 
Posted : 12/08/2025 9:54 pm
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My new Humvee's lasted less than two years, on rotation with three other baggies. The stitching just came apart all over them.

Out of curiosity, how often are they actually being worn? Two years doesn't sound much, but they may be worn several times a week, year round, or barely see use for some people on here. That may be anything from several hundred hours of wear to a few hours.

 

 
Posted : 13/08/2025 12:20 pm
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I like it.  Doubt i'd wear it as I'm unimaginative but with the 90's fashion I can see what they're doing.  Need to diversify away from old buggers who buy one set of trousers every ten years and moan when a stitch gets loose

 
Posted : 13/08/2025 12:51 pm
 a11y
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I concur re old vs new Humvee shorts. After the apocalypse there'll be nothing left but cockroaches and original Hummvee shorts - the new ones will have perished long before.

I used the same pair of original Hummvee shorts for daily commuting for approaching a decade. Not the click-in liner though, that was crap. Eventually stitching on the arse seem started to come undone so I sewed them back together. Finally binned after sliding along the road on my side after being T-boned on a roundabout. 

New ones are still good but nowhere near as robust-feeling. Saying that, mine are lasting well after two years or so of similar use.

 
Posted : 13/08/2025 12:52 pm
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Posted by: IdleJon

My new Humvee's lasted less than two years, on rotation with three other baggies. The stitching just came apart all over them.

Out of curiosity, how often are they actually being worn? Two years doesn't sound much, but they may be worn several times a week, year round, or barely see use for some people on here. That may be anything from several hundred hours of wear to a few hours.

 

 

I would say worn once every 10 days to a fortnight on average - so two years represents maybe 40 actual rides/wears?

 

 
Posted : 13/08/2025 1:18 pm
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Someone in marketing needs to think about the benefits of promoting these decorating overalls by offering a free belt.  Surely the benefit of dungarees is that one does not need a belt - or am I old and unhip and missing something?

 

Saying that the Mustard trousers up there may be a stroke of genius because I wasn't going to visit their website today and now I have so they are driving engagement

image.png

 
Posted : 13/08/2025 1:44 pm
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Posted by: cubist

a stroke of genius because I wasn't going to visit their website today and now I have so they are driving engagement

"Engagement does not pay the bills"

 
Posted : 13/08/2025 2:42 pm
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"Engagement does not pay the bills"

 

I have a past marriage that suggests otherwise

 
Posted : 13/08/2025 3:24 pm
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Funny? Funny how? Like I'm a Funny guy? Like I amuse you?

 

Get the **** outta here 😂😂

 
Posted : 13/08/2025 3:44 pm
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@martymac

 

Thanks for getting the reference. It seems it was lost on my chum at the time.

 
Posted : 13/08/2025 3:48 pm
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I would say worn once every 10 days to a fortnight on average - so two years represents maybe 40 actual rides/wears?

Yeah, not much when you break it down. (And matches my experience.)

I currently have two pairs of Endura shorts bought very cheap earlier this year. (On top of all my older slightly more worn out shorts.) I suspect that one pair gets used a lot more than the other because I just pick up whichever is on top of the pile...  😀  Because they were very cheap I won't be too disappointed when they fall apart, which I'm guessing will be next spring at the rate I'm wearing them.

 
Posted : 13/08/2025 3:56 pm
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This goes some way to answer WTF is going on...

Endura Forty1Thirty: ‘streetwear with technical features’
Designed with female-run Glasgow design studio Doyenne, this is “expressive” unisex clobber, inclusively sized.

https://singletrackmag.com/2025/08/endura-forty1thirty-streetwear-with-technical-features/

 
Posted : 14/08/2025 7:55 am
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inclusively sized.

Ah, they're aiming for the ebike market 😉

I imagine this collection might be available at a healthy discount come sale time, if anyone fancies "getting the look".

 
Posted : 14/08/2025 8:18 am
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