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Which made me wonder what other supermarkets could sponsor.
Iceland-Ineos is a great sounding oxymoron?
Your suggestions of supermarkets or other unlikely sponsors?
For Aldi it would have to be a 24 hour endurance race.
Jumbo-Visma might have a bit of potential?
Jumbo's a supermarket, so taken.
Asda-Astana
Co-opfidis
Euskaltel–Euskadi-(T)esco
I'd expect any supermarket would have to think carrefourly about sponsorship, it's a very competitive market and they'd need morereasons than just a catchy team name.
Didn't Lidl used to have their logos on the old deceuninck quick-step kit?
[s]MUC-OFF YOUNG GUNS[/s]
Waitrose Young Mums
Mavic have been giving Morrisons free sponsorship for decades!
Have seen very little from the Lidl side; is it just the Belgian subsidiary sponsoring them? And as with Segafredo, they're just sponsoring the road teams....the MTB teams aren't included.
IKEA-Planet-X… as you have to build them both at home???
Do you think the team and maintenance dept will have to get all their gear from the middle aisle special offers?
Some of it is pretty good for the price, but availability can be a problem.