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They didn't really think this one through...
[url= http://dirtragmag.com/heller-bikes-launches-the-shagamaw/ ]Bike launch[/url]
Haha oops.
Got to be a wind up.
Surely???
The way they envy your Shagamaw only makes the ride better
No more thought through than every cove bike ever released...
No more thought through than every cove bike ever released
Not true. Coves bikes names were chosen to be offensive/dirty, and to be used in terrible puns.
This seems much more inadvertent to me, as it's really specific to a dialect. They can't possibly know what it means in the uk (Scotland in particular) right..?
A quick Google suggests it was named after a mythical monster in lumberjack tales. Given that they are based in Minnesota seems likely. Still though. Odd choice.
"[i]quiver[/i]" ffs
I'm definitely not in the target market