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It’s sad that the fundraising has already started to cover his medical and repatriation costs. presumably the event organisers, sponsors, his personal sponsors and anyone else who makes money from the event are stepping up as they should. Disgraceful of them if they don’t
I hope all the websites that promote and cover the event at least donate the advertising and click revenue they earn from those articles
If they are commercial entities that are 'for profit', then I strongly suspect that their lawyers will have ensured that is not the case.
Sadly I totally agree with that sentiment. Best wishes to Adolf Silva, here’s hoping Red Bull step up to support him, but not holding my breath
I completely echo these words. It's everything I've been saying since the event.
Things need to change
I'm confused about that fundraising link... Is it a joke?
Surely Red Bull coughs for all the medical etc....
Surely that's not even up for debate.?
Good article. Totally agree, I personally could never watch it after Paul Bas got paralysed. It just seemed too risky.
I'm confused about that fundraising link... Is it a joke?
Surely Red Bull coughs for all the medical etc....
Surely that's not even up for debate.?
Only if they're a Red Bull sponsored athlete.....
Sad news indeed.
The problem with Rampage is that it's become a slope style contest. It's no longer about the gnarliest line top to bottom (see several 'Brendog was robbed' threads from the last few years) it's who can throw the sickest tricks.
I thought the least Redbull could do is cover the medical bills.
Almost all the runs I was waiting for never materialised mainly due to 1st run crashes
Which were the most experienced people
Yeti has had some pretty good exposure from all the footage. Presumably they will be involved too.
Whether it's tricks or gnarliness, there are always going to be potentially horrific consequences to riding in that environment. My wife was watching and openly wondered how such an event is allowed to happen, given the unmanageable risks involved. Here's hoping for the best possible outcome for everyone who ended up in hospital through practice to finals.
Something changed last week.
Only last week? It's an event concept that has always made me deeply uncomfortable.
The risk/reward ratio divvied up between big business and young athlete just seemed massively stacked on the side of the corporate machine(s).
Personally, I was quite surprised when STW increased their coverage of it with the visit, the online updates and big section of the mag focused on it last year. The moral compass should have suggested you looked elsewhere for newsworthy material.
Only last week? It's an event concept that has always made me deeply uncomfortable.
This. Is anyone genuinely surprised at the outcome?
Personally, I was quite surprised when STW increased their coverage of it with the visit, the online updates and big section of the mag focused on it last year. The moral compass should have suggested you looked elsewhere for newsworthy material.
I'm sure STW will be digging deep into their coffers to support the injured participants.
When Lewis Buchanan nearly met his maker dropping the cliff up the Golfie, my 13 year old said, if you lot didn't watch this stuff, he wouldn't do it...
I'm not sure that's quite true but he has a point.
I've just been reading the comments on Pinkbike and lots of them are about insurance. Surely this kind of thing is uninsurable?
I'm in the Red Bull should pay camp, poor fella.
If there's a fundraiser - Red Bull don't insure these riders? Can the riders get insurance themselves? Can't say I ever paid much attention to the whole thing so I hadn't realised, but if they don't and riders can't for some reason.. the whole thing seems exploitative. The promise of exposure or a career from a good result is gladiatorial isn't it. Good article title.
Yeti ..
.. threw in $10k apparently
That doesn't even buy one of their top end bikes.
This could really affect Redbull's future with public opion just switching off as its such a terrible outcome.
We had talked about something like this happening in the lead up and i refused to watch it.
I'm not a massive fan of Rampage, but suggesting that there's something immoral about it is a bit OTT.
I read the comment as saying maybe there's better things in MTB to focus on. I mean, STW isn't where I expect to see 50ft drops and cliff fall crashes, 'this' (singletrack) area of MTB isn't so much about 'progression' and features etc. There's so many other aspects to it than that, other things to talk about? Maybe I'm out of touch. I wouldn't say it's immoral either but it looks exploitative. Show me a big business that isn't to some extent, there's not many. If you/we don't like it, don't give them the attention or business.
I’m pretty sure last time I expressed similar concerns to Ben’s article I was shouted down on here (I could be misremembering).
But yeah, in order to generate some clickable content a fizzy piss-water company (and their co-sponsors) basically encourages young, fit people to attempt increasingly high risk moves.
There’s something very libertarian about it I suppose, the individual chooses the risk, but there are inducements.
The thing is, can anyone remember (without googling) who “won” any of the last 5 rampages?
Just reading pinkbike comments, an interesting point made that NFL etc US pro sports are unionised but there's no rider's union. Maybe there should be, certainly the balance of $ and power is way over there on the corporate side.
The moral compass should have suggested you looked elsewhere for newsworthy material.
I'm not a massive fan of Rampage, but suggesting that there's something immoral about it is a bit OTT.
Yeah, I'm not entertained any more by it. And it's the weird mix of not wanting someone hurt to entertain me, the way I cannot predict voting / winners because at times it seems unfathomable, and the whole RedBull/Extreme gnar/fake Brett Tippie 'YE-HAAAWWW approach.
If you/we don't like it, don't give them the attention or business.
Thing is, Redbull exists within the “attention economy”.
Case in point, I go on that there YouTube and the Al Gore-Rhythm, having correctly identified me as a middle-aged, middle-class British bloke with an interest in MTBing serves up suggestions which include shorts from rampage and some longer form videos.
YT, IG, Tik Tok etc will do the same across the globe and will target the “content” to adjacent groups, people with a general interest in extreme sports or who love the general spectacle of people taking huge risks with their health…
The “just ignore it” argument used to work when we had 3 TV channels, no internet and the decision tree ended with ‘go outside’ or ‘play with meccano’. But we’re not that society anymore…
what I do note is that the Al Gore-Rhythm hadn’t pushed me any content on Adolf’s incident or status before I saw this article…
To steal a line from from that infamous sage, Agent Angelo Pappas - these riders are young, dumb and full of cum. They'll do stupid high risk shit in their own time because they are wired that way. But for me at least that's very different to putting them in a cauldron of testosterone, encouraging them to do their thing turned up to 11 for crumbs off your table whilst you watch the real money flow in.
This is how I see it. It's the highly cynical way the organisers and sponsors deal with risk, reward and responsibility that I find highly uncomfortable.
You can't purposefully create an environment that invites, endorses and mutually rewards high risk activity, but then turn around and say "it was your choice" when it goes wrong. That's just immoral.
Many if the comments on Pinkbike make me roll my eyes. Purposefully or naively missing the point. "It's their choice". Yes it is, but that also doesn't tell the whole story and doesn't mean that improvements can't be made to the format of the event that would improve things, and that Red Bull et al shouldn't be sharing some responsibility.
The lack of nuance is depressing, albeit not surprising for modern discourse
If you/we don't like it, don't give them the attention or business.
Thing is, Redbull exists within the “attention economy”.
Case in point, I go on that there YouTube and the Al Gore-Rhythm, having correctly identified me as a middle-aged, middle-class British bloke with an interest in MTBing serves up suggestions which include shorts from rampage and some longer form videos.
YT, IG, Tik Tok etc will do the same across the globe and will target the “content” to adjacent groups, people with a general interest in extreme sports or who love the general spectacle of people taking huge risks with their health…
The “just ignore it” argument used to work when we had 3 TV channels, no internet and the decision tree ended with ‘go outside’ or ‘play with meccano’. But we’re not that society anymore…
what I do note is that the Al Gore-Rhythm hadn’t pushed me any content on Adolf’s incident or status before I saw this article…
Ignoring it also seems the nuclear approach as well. I'd rather push for a more responsible event so there is still opportunity for riders than hear that someone died/the event shut down at a later date.
I'd rather push for a more responsible event so there is still opportunity for riders than hear that someone died/the event shut down at a later date.
It’s like F1 in the 70s then? Redbull events need a Jackie Stewart figure.
At the same time, there’s a whole second tier benefitting from these events.
Just out of interest I thought I’d search for “redbull” on the STW homepage.
In typical STW fashion the hits aren’t sorted in any discernible order, but there were articles dated as far back as 2014 at least, related to Redbull associated events including Rampage. The first page appeared to have returned about 40 results and there were 3 pages of returns.
So I would estimate Redbull have provided enough source information for about 100 Single Track articles over the last decade or so, Pinkbike have probably done even better from them.
Those second and Third tier organisations adding to the ‘stoke’ and sticking to a “positive vibes only” policy when miserable gits like me gob off probably need to at least review their position on these sorts of events.
I was very aware the ST push of fluff was especially strong for Hardline this year, which is in a similar realm to Rampage (IMO); an invitational event with elevated Risk/Reward elements generating content for the Social Media machine…
I’m not saying it’s all bad, but the exploitation of the most extreme flavours of various sports primarily for the promotional benefit of fizzy piss-water corporations, could do with some more balanced examination by the media associated with those sports… A reasonable start here I guess Ben.
This could really affect Redbull's future with public opion just switching off as its such a terrible outcome.
We are interested because it's (sort of) our sport. The vast majority won't question who's paying the medical bills, the repatriation, the physio and rehab and any longer term consequences.
Red Bull has so much coverage in so many sports (mainstream and niche) that the coverage and brand will ultimately prevail.
If I watch a clip now I wince at the potential consequences more than I'm entertained. The penalities for errors in some spots are off the charts. Mind you there's plenty of amateur/ bike park stuff that's capable of delivering life changing injuries.
I've only been watching this since before COVID.
I was watching it on the livestream.
Godziak went down ..and got up like a warrior ..which set me up thinking that yes there is risk but these guys are 100% on it and my riding is probably more risky to me...Silva went down and I swore and covered my mouth ..even then I was naieve enough to think, he's ok...probably a few cracked ribs ..he'll be fine ..what a champ....
And then that news yesterday...I said to the girlfriend that I feel bad for even watching it now, for helping fund it...
If rampage is to continue there must be some cap put on the "reward" for the riskiest choices...to make it not even an consideration for the competitors ..
I'm also shocked by the go fund me...what?
Surely there is a whole line of insurers coughing up on this...red bulls own.....silvas own....
I wish the guy the absolute best ..he was putting on a show for me and you and then this happens ...
And likewise emils accident ..both super shocking
Back to the event itself ..I know it's not slopestyle...but surely isted should've been on the podium...everyone loved the hip spin thing he did.... Maybe that's the way rampage should head..higher scoring for slopestyle tricks and less scoring for risk
and you
Not for me. Definitely not for me.
But yes, given there would be no commercial gain without this stuff not having a viewing audience, culpability probably needs to be spread to those that 'need' more and more risk to satiate their desire to watch too. Using Benji's headline analogy - does the audience crave more and more gore in their gladiatorial battles? Does the emperor take all the blame for giving it to them?
I didn’t extract Rampage because it didn’t sit well with me.
Insurance? How much would the premiums be? Would anyone me prepared to under right an event like that?
Insurance works for low risk, high consequence things. This is high risk. Uninsurable IMO.
I have to search hard to find cover for going touring without a helmet.
At least if you crash and injure yourself at Redbull you can win an award for it.
"Aiden Parish, a Rampage rookie from the USA, crashed during Saturday morning practice on October 18 while attempting a massive 67-foot diagonal step-down — a feature he had successfully sent to 92 feet just two days earlier. Coming up short on the landing, he was pitched over the bars and impacted hard down the slope, suffering a broken femur and cracking his helmet. Alert and giving a thumbs-up while being stretchered out, Parish was airlifted to a nearby hospital and later received the “McGazza Spirit Award” for his determination."
Case in point, I go on that there YouTube and the Al Gore-Rhythm, having correctly identified me as a middle-aged, middle-class British bloke with an interest in MTBing serves up suggestions which include shorts from rampage and some longer form videos.
Same, but I CBA watching it like I CBA watching other things that don't interest me. Plus I don't like feeding the algorithms so it's a kind of algorithm-antithesis - you keep serving me this shit so I'm avoiding clicking any of it bc you'll just keep serving up the wrong stuff if I do.
Insurance works for low risk, high consequence things. This is high risk. Uninsurable IMO.
If that's the case (idk) then Rampage isn't sustainable. It's like accepting that Deliveroo isn't sustainable if they're forced to pay riders properly and not exploit them. So.. Red Bull and Deliveroo .. different bikes, different demand, exploitation in common?
All in all, the player and the game and the audience are all in this together, can't really lay fault with one aspect alone. Bc of that I think it just has to be fair on all involved. I get to watch if I want to, free - they get ad exposure. Red Bull and all other sponsors need to cover the rider risks.
I read that RB do support their own riders well - maybe they could insist all other rider sponsors do the same as an entry term (maybe they do?)
I was thinking about people who take risks w/o the big publicity and thought of what some climbers do, real life and death serious stuff away from the cameras. The instinct or need is innate.
Then I thought of Climbing For Dollars in the Running Man which is more how Rampage looks at times : )
I was thinking about people who take risks w/o the big publicity and thought of what some climbers do, real life and death serious stuff away from the cameras. The instinct or need is innate.
The vast majority of climbers climb in a risk managed way. Not least because if they didn’t they’d not survive being a beginner. I don’t think that the same is true in mountain biking. The “just send it, bro” mentality pervades the sport IMO.
I got the impression that the fundraising was more about all the specialist things Silva is going to need after hospital. His home will have to be modified, years of rehab and physio, etc.
I’m guessing the immediate medical stuff will be covers by either his or Redbull’s insurance. But breaking your back can take years (if ever) to recover from. Here in the UK we’re very lucky and the NHS and government will pick up a lot of the costs, but in the US and S America I think you’re pretty much on your own.
I was thinking about people who take risks w/o the big publicity and thought of what some climbers do, real life and death serious stuff away from the cameras. The instinct or need is innate.The vast majority of climbers climb in a risk managed way. Not least because if they didn’t they’d not survive being a beginner. I don’t think that the same is true in mountain biking. The “just send it, bro” mentality pervades the sport IMO.
Hmm there are some significantly large groups out there with differing interpretations of risk managment. Think of people learning to climb grit venturing onto the easier, unprotected classics+ Risk management there isn't so high, it's really the grade doing that forthem. Compare to a group of grit olød timers doing a circuit of classic solos up to about E3 (tech 5b solos). They're relying on years of training and experience to keep them out of trouble, but sometimes.... and finally a group of boulderers working there way thro' some highballs.
It's not so different
If extreme events like Rampage continue, but increased safety measures were imposed to prevent (or minimize) life changing/ending injuries, what would that look like? How would it change the event?
IMHO there is a gulf between the risks i took climbing as an amateur without audience and the modern world of clicks and sponsors.
I think Rampage is like a soloing competition. You keep soloing harder and harder roues. Until all but one person bottles it or falls.
Healing vibes to Adolf. Loved the whole contest this year. Emiles crash was gnarly as **** too. Its all omelette and eggs. All of us into extreme sport know the risks.
All of us into extreme sport know the risks.
Yeah but it's the organisers job to make it as safe as possible.
Somebody mentioned F1 in the 70s and that's a great example. Yes 250kph is always going to carry a risk and the drivers are always going to push the limits but the Motorsport world learned from their incidents and mandated fire retardant suits, the hans device, the halo, wheel teethers, puncture proof helmet visors, various types of track barriers, catch fencing, side impact structures etc.
We all want to see the big lines but Red bull need to step up and see what can be done to make it safer.
For example, Can spine protection be improved, can something like the hans device be used to prevent neck injuries, is there a better location? Etc etc
Its all omelette and eggs. All of us into extreme sport know the risks.
Agreed , but then when a company host a show based on the spectacle of people taking extreme risk to make them (the company) lots of money, you would hope they would at least have adequate insurance or pay when it goes wrong
Have RedBull even acknowledged the incidents ?
Healing vibes to Adolf.
Is this really a healing vibes moment? Healing rather implies recovery & return to normality. I don't think that's on the cards is it? This is more an 'all the best adapting to your new life' moment.
All of us into extreme sport know the risks.
To a certain extent I bow to your understanding of the mindset, as you are much closer to it than me. But you can't have it both ways.....if you know the risks and are at one with it I'm assuming he's not at all comfortable with with people putting their hands out to total strangers to fund his adapted life. I mean if he if he actually knew and thought through the risks you a ready to lay down in that bed right?
My experience of high risk takers long term outlook has been a mix of naivety, bravado and short termism. I guess that what helps you take the risks The people I've worked with that have coped best mentally with life changing injury have been endurance athletes who've had accidents oddly.
Its all omelette and eggs.
I think a much better analogy is the Ham and Eggs restaurant. Essentially the Rampage riders are committed, Red Bull is just involved....
The vast majority of climbers climb in a risk managed way.
Yes 100%. What I meant was the urge to do risky things for personal reward or reasons isn't all about the media or exposure, it's something some people just want to do.
All of us into extreme sport know the risks.
That’s not been my experience. Most people into mountain biking are in denial IME.
Let’s see how this chap feels when he’s older? I’ll bet that in five years time, when he’s forgotten, and struggling to live with the consequences of his injuries he won’t be so enthusiastic about people taking risks for clicks.
To be honest, as a professional (I presume?) in the industry, your attitude is a big part of the problem IMO.
What I meant was the urge to do risky things for personal reward or reasons isn't all about the media or exposure, it's something some people just want to do.
I'd go so far as to say that it's what motivates most people, the feeling of making personal progress against something. However lionising people for getting away with making risky choices amplifies that effect to dangerous levels IME.
Insurance? How much would the premiums be? Would anyone me prepared to under right an event like that?
Hi, professional underwriter here. 25 years experience pricing international medical insurance. The medical costs are uninsurable. To my knowledge Red Bull have zero medical insurance in place for any of their athletes. If they did, I would've been asked to quote on it at some point in my career, and I haven't because it doesn't exist as no one would ever take on the risk. I baulk at being asked to quote on footballers. There's not a chance in hell I'd quote on this kind of risk and I can't imagine anyone in the industry would.
They may have some disability insurances in place, possibly life insurance too, but definitely nothing for the medical expenses.
Red Bull could in theory self insure the medical costs and get an insurer to administer that for them, but again I've never ever seen that come up in 2+ decades of doing it for a living
I'd also add that none of the competitors will have personal insurance in place that would cover them. Professional sports and especially high risk sports are excluded as standard
when he’s forgotten
Indeed.
I'd say it goes "healing vibes" (because that's sunny and positive given the situation), "healing vibes"..........."It's been too long".........aaaaand off the radar & contact list.
It's much easier to stay in denial if that's your approach to others that have fallen off the perch.
But this is skirting around the main issue - this is understanding the mindset of Agent Pappas' "young, dumb and full of cum". We've all been there, though at a much diluted level. Then we (most of us) grew up. It's the role of big business in this that tips it from being the rite of passage of the skilful risk taker to TiRed's "Commercial coercive control" above.
I'm willing to bet that the sums wouldn't add up for them if they did?
Probably not. The only reason to get an insurer to administer the self insured plan for you is you get to take advantage of their negotiated prices with hospitals, clinical case management, shifting the costs of administration from Redbull to the insurer etc. The number of claims they're likely to have would be minimal, but the costs would be astronomical. I imagine Silva's costs have already exceeded $1 million
My experience of high risk takers long term outlook has been a mix of naivety, bravado and short termism. I guess that what helps you take the risks The people I've worked with that have coped best mentally with life changing injury have been endurance athletes who've had accidents oddly.
@convert may I ask what line of work you are in? That is a very interesting observation. Not something that’s ever crossed my mind, but it seems logical that people who are drawn towards the suffering for the long haul would cope better in these situations than people with the extreme sports kind of mindset.
I understand that no one is forcing anyone to participate, though you do need an invitation to enter, it’s insane to me that red bull, in this case, are allowed to promote and benefit from such a dangerous event without providing some form of cover for uninsured participants.
as for insurance, I can’t imagine that rampage competitors could afford the premiums. There is a concept of self insurance where a company can demonstrate that it has the resources to cover the costs of accidents. This waives any legal need for insurance. I’m pretty sure red bull could reach the threshold for self insurance, so I’m pretty sure they could underwrite the risk of rampage themselves. Like wise Coca-Cola, the people behind monster could afford to cover their sponsored riders.
What is obvious to me is that the potential cost of an accident at rampage is greater than the return on investment in the sponsorship, as such insurance isn't provided.
I wish Adolf well for the future. I had a bad accident a couple of years ago. I broke a lot of bones. Had I landed on my head, things would have been very different for everyone in my life.
Hi, professional underwriter here. 25 years experience pricing international medical insurance. The medical costs are uninsurable. To my knowledge Red Bull have zero medical insurance in place for any of their athletes. If they did, I would've been asked to quote on it at some point in my career, and I haven't because it doesn't exist as no one would ever take on the risk. I baulk at being asked to quote on footballers. There's not a chance in hell I'd quote on this kind of risk and I can't imagine anyone in the industry would.
They may have some disability insurances in place, possibly life insurance too, but definitely nothing for the medical expenses.
Red Bull could in theory self insure the medical costs and get an insurer to administer that for them, but again I've never ever seen that come up in 2+ decades of doing it for a living
I'd also add that none of the competitors will have personal insurance in place that would cover them. Professional sports and especially high risk sports are excluded as standard
Interesting to hear from someone in the industry.
That's angering, depressing, and not-surprising in equal measures 🙁
I decided not to carry on watching Rampage a few years ago as I was (sadly) anticipating someone getting seriously hurt or killed. It excited me 10+ years ago. Now it just depresses me.
Weeksy; they might have done, and in that case a statement like this wouldn’t be too tricky to issue:
“We are so upset at the injuries that Adolf suffered at the Rampage. Please be assured that we are working with all of his sponsors to ensure that his care, immediate and into the future, is well covered to allow him the space and time to concentrate on his his recovery without having to worry about his finances.”
But they haven’t…
Talking of naivety, this article from 2014 about Rampage is shocking. Using a standard travel policy to compete.... I wonder how much has changed, but I suspect not enough. Who is advising a teenage rookie on how to pick a policy.
https://www.pinkbike.com/news/risk-vs-reward-contest-insurance-2014.html
Other sports try to minimise risk, whereas Rampage seems to increase risk year on year.
Redbull haven't said anything as far as I can see this far, but this week insta had redbull highlight clips of all the biggest crashes from Rampage (but not the medevac ones). They may have taken those down now. Redbull clearly don't care, and these guys and gals are just fodder for the social media machine. I have enjoyed lots of their stuff, but I will be unrolling them after this.
I appreciate you can't necessarily legislate out the youthful stupidity, but Redbull have a responsibility surely to help these guys do this in a safer environment, and survive better.
1. Who’s said Redbull haven’t sorted insurance or medical stuff?
2. Who says Silva doesn’t have any himself?
it seems everyone is going off here without actually knowing anything at all about the answers
The crowd funding suggests that if he had insurance it wasn’t enough to cover the risk
Healing vibes to Adolf. Loved the whole contest this year. Emiles crash was gnarly as **** too. Its all omelette and eggs. All of us into extreme sport know the risks.
He’s gonna need more than vibes, RedBull owe him for the rest of his life.
All I can hope/wish for is his cord isn’t severed and it’s merely compressed which may be recoverable from through time and neurological physio, as I mentioned in other rampage thread I was someone at age 19 who was completely paralysed and told from the upper chest down for a couple of months before a neurosurgeon (Tom Russell Edinburgh) gathered together a team of visiting U.S. surgeons and combined 30+hrs of reconstructive spinal surgery, pulling shards of bone from spinal cord, building metal framework round spine and fusing vertebrae along with 4months of daily rehab sorta fixed me apart from never having bowel/bladder control which meant I have a license to piss & shit anywhere like a horse.
Lying in hospital on an inflatable bed that moved side to side/up/down every 30mins to avoid bed sores, suffering absolutely ****ing hellish phantom nerve pain in lower limbs due to cord damage, having a nurse physically removing lumps of shit from my arse (bowel peristalsis didn’t work), thoughts that go through your head 24hrs day…..
The minute I saw the crash I knew it was gonna be bad so stopped watching, I hope it is recoverable as I know from personal experience what he’s going through
So according to the link posted by susepic some riders have pro insurance, that has paid out
Whilst I’m in firm agreement that red bull should pickup the tab for this, it seems some people are suggesting that the riders are somehow coerced into this by the corporations.
Is this really the case? What pressure do they face that forces them to do this stuff, perhaps they feel it’s the best thing to do for their career but I’m not sure I see the benefits. Are the sponsors really piling on the pressure? I’m not saying they are not responsible just interested to know what happens.
surely there must be a part of them that WANTS to do it?
They could say no right.
i remember seeing an interview with Gee where he said I didn’t do it for points or prizes but just the thrill of the experience.
So I wonder, if there was some kind of stipulation/commitment from Redbull that they would/must cover in full the medical bills and ongoing care costs for any Redbull athletes or participants injured in a Redbull event, how that might change the event format.........
So I wonder, if there was some kind of stipulation/commitment from Redbull that they would/must cover in full the medical bills and ongoing care costs for any Redbull athletes or participants injured in a Redbull event, how that might change the event format.........
See above. It’s not likely that they can afford to do that.
So I wonder, if there was some kind of stipulation/commitment from Redbull that they would/must cover in full the medical bills and ongoing care costs for any Redbull athletes or participants injured in a Redbull event, how that might change the event format.........
See above. It’s not likely that they can afford to do that.
If a multibillion ££ corp can't afford the medical bills, then should they be expecting the kids to afford it instead
" any Redbull athletes"
"Redbull" doing the heavy lifting there... Silva is Monster, no?
Having said that, it would be pocket change to Red Bull anyway I guess.
I struggle with all this TBH - I genuinely enjoy the skill and spectacle on show at Rampage (sometimes despite myself), and do believe that the riders understand the risk (and take it for whatever reason - personal, reputational, financial, whatever...). But do also feel that Red Bull have a big ethical responsibility to step in when things go south... And make it clear that they are doing so.
Of course if they do that, they are then potentially opening themselves to accusations of virtue signalling.
For me, carry on with the event but riders' lines need to be vetted and their 'routines' committed to with anything deemed too risky (maybe by peers?) being vetoed even if safety netting, etc. is added (no downhill skiers or audiences moan about the netting being in place AFAIK).
Having said that, it would be pocket change to Red Bull anyway I guess.
Do you have any idea how much lifetime care for someone would be?
It’s certainly not pocket change, even for a relatively well known brand like Red Bull.
Likely to be in the 10s of millions.
Having said that, it would be pocket change to Red Bull anyway I guess.Do you have any idea how much lifetime care for someone would be?
It’s certainly not pocket change, even for a relatively well known brand like Red Bull.
Likely to be in the 10s of millions.
So the entirety of the lifetime of treatment should fall on the injured rider?, whilst redbull can continue to profit from the exposure and broadcast?.
I have a very good idea what lifetime care costs, it is chump change for a company such as red bull