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Can you beat this for over packaging...
A door mat:
[url= https://live.staticflickr.com/65535/50293818253_fef93326c8_z.jp g" target="_blank">https://live.staticflickr.com/65535/50293818253_fef93326c8_z.jp g"/> [/img][/url][url= https://flic.kr/p/2jChXXt ]Large box[/url] by [url= https://www.flickr.com/photos/brf/ ]Ben Freeman[/url], on Flickr
oops, wrong forum....
Oakley for me...i received a single microfibre sunglass bag in a box not much smaller than the box in your picture
Some of it is to reduce pilfering.
Having been in a postcode with the worst likelihood of delivery of CD's and DVD's back when people bought them. The packaging changed once it was realised that there was a high non receipt rate.