[Closed] Mispronounced cycling brand names

Cube

Co-Tick

O-no-ne

MaRIN

Shimano - who cares, it's from another language.

EYEbis (Ibis)

Maxxis / Max-iss - what's the difference? (we may both need to work on our phonetic typing).

Co-Tick

Co as in Cot or Co-op?

oh and for the sake of clarity;

w-w-as-was

Co as in Cot or Co-op?

Co-op

Co-Tick

This one drives me mad. Irrationally so.

Random factoid - my ex was quite tickled when i bought a bike with a SRAM group set. It apparently means "shit" in Polish.

I spent a few minutes talking to a friend's wife who kept pronouncing Giant not as Giant as in very large but as Jeean, like an extended Jean Michell Jarre.

She isn't French.

I am working to get this new pronunciation accepted more widely

I'll argue that no one actually knows how to pronounce Schwalbe.

CAMMERA -CARRERA

BORDERMAN -BOARDMAN

are the two most mispronounced in our shop

This one drives me mad. Irrationally so.

you mean practically Cy-Cotic?

Some that always stick in the mind,

Giant Deffie (I mean, defy is a word in the English language. How hard can it be?)

Shim A no

Clean  (Klein)

Dee Oar Ee

Common Karl  (Possibly understandable, being a French name and all that)

Co-op

Cy pronounces it as in Cot on here? Minute 41.

MonDRAKEr / MonDRACKer ?

I was in a bike shop once when a guy shouted his son over to the tyre rack

"look [name]", (pointing at the inner tubes) "scrabbly".  Don't think it was a joke

(I quite like the name scrabbly for a tyre manufacturer)

W was was, Yes, I know, I’m saying a lot of people pronounce it wrong...

Cy pronounces it as in Cot on here? Minute 41

I thought it was to do with psychotic/cycotic

some of these I'm not sure if people are phonetically typing the mistakes they have heard, or what it should be....

bike related, is my Thule rack a thool, or a thoolee?

I’m saying a lot of people pronounce it wrong…

so you went on a thread about how to pronounce bike brands to tell people how to pronounce one incorrectly 🙂

I'm with you now!

Random factoid – my ex was quite tickled when i bought a bike with a SRAM group set. It apparently means “shit” in Polish.

Same in any language.

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some of these I’m not sure if people are phonetically typing the mistakes they have heard, or what it should be….

bike related, is my Thule rack a thool, or a thoolee?

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It's Toolee, named after the tribe which inhabits (inhabited) the north of what is now Canada

I already bought this one up on here a while back - a friend was pronouncing Whyte as "Whitey".

I was guilty of pronouncing cotic wrong (co as in co-worker) until someone told me the cy-cotic origins..

I like to pretend my Cinelli was manufactured in Wales

Thule as tue-ler? Seem to remember reading that somewhere.

Any ideas on where to begin with pronouncing Bianchi?

I always opt for Bee-an-key, but no idea if I'm even close...

Lezyne rhymes with design! Not Lezeeen 🙂

I know this cos I read it in a mag called Singletrack when they started up.

I know this cos I read it in a mag called Singletrack when they started up.

Ah, Sing Le Track, what ever happened to them?

Marzocchi right, they had forks called Zokes. So it stands to reason it was pronounced MarzOkey. not Marzocky, like everyone (including me now) says...

Ah, Sing Le Track, what ever happened to them?

What!? It's not Singlet Rack World!?
I've been looking for advice on what wife beater storage device to buy

Well as a Dyslexia sufferer I've said the following:

Moonraker

Marlin

Transmission Convert

When talking about Bikes and lots more.

I always pronounced Deuter as "dew-ter" until a German friend corrected me.

Any ideas on where to begin with pronouncing Bianchi?

Italian is very consistent in its pronunciation. Therefore Bianchi is "Bee-an-key". The CH is always hard, I use Chianti as a way of remembering. You also hear a lot of folk here mis-pronounce bruschetta when in Italian restaurants for the same reason.

Edit.

Ellsworth - Correct pronunciation is 'Minging'.

When we distributed Cervelo I heard all kinds of versions of the brand name.

wwaswas

Co as in Cot or Co-op?

It's Cot-ick. As in Psychotic. Cy-Cotic.

Aren't Thule Swedish which would make it Too-leh and be named after Ultima Thule the Viking end of the world?

EDIT: No, it's a Latin phrase meaning the furthest place away and was used by Romans to refer to the end of their world which was Norway possibly.

The company is Swedish though so the pronunciation stands.

I've heard

Bon-trang-er

Ghee-ant (for Giant. But that might be right for all I know)

Mavrick (as in "some o them Mavrick wheels")

Ive never been sure about Ringlé

Ciocc.

You also hear a lot of folk here mis-pronounce bruschetta when in Italian restaurants for the same reason.

Where you say?

Gee-ant (Giant) has already been mentioned but they make a bike too. A Gee-ant Deffy.

Apparently some of these have an Ul-tee-gra roupset on them too....

Kona. It's actually pronounced 'keen-wa'.

Ciocc = Church, I believe.

Ul-tee-gra

I'll see your Ul-tee-gra and raise you an Ixter.

Marzocchi right, they had forks called Zokes. So it stands to reason it was pronounced MarzOkey. not Marzocky, like everyone (including me now) says…

So it's not Mar-zo-chee then?

Is my face red!

DezB

Marzocchi right, they had forks called Zokes. So it stands to reason it was pronounced MarzOkey. not Marzocky, like everyone (including me now) says…

presumably zokes is pronounced 'zock-ees' to rhyme with 'jockeys' ?

Pie-vot instead of Pivot 😀

pee-voh shirley?

orbea, pronounced as written. Or be a what? Don't dis Orbea...

<i>’ll argue that no one actually knows how to pronounce Schwalbe </i>

I definitely do seeing as I can speak Deutsch.😉

Same in any language.

Made me laugh.

So is it Mond-raker or Mond-racker anyway?

I thought it was technically the latter, but then heard Cesar Rojo say it way most of us do.

Topeak  .. is it tow-peak or top-eak?

I often hear Forme pronounced as Formeee or sometimes Froome.

Cervelo? Arise sir velo?

Someone I know is a fan of Colanyo bikes.

Cannondale Synapse

Sy-napps or sin-apps

Rapha - "rayphaye", like Ralph Fiennes, probably.

Assos

Ass oss

as above Deuter (prob different depending on nationality - esp, say, US vs German origin) and Topeak

also Dakine (again I bet US vs German is v different)

Cervelo? Arise sir velo?

But is it vello or vey-lo?

Seems that I am guilty of getting most of these wrong.

I will never get my head around SRAM, by brain always reads it as S-RAM......

Nope, there's a silent e on the end SRAM= SHITe

Cervelo is Ch-ervaylo

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oh and for the sake of clarity;

w-w-as-was

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Ive only ever seen it was-was-was, although i know its not.

There's also a silent T in ShiTmano, but nobody talks about it, because you get what you pay for.

Drac & Hodgynd probably say 'Hurp' instead of 'Hope' 😉

Hurp Uuuups (how my dad would say it too) 🙂

B B B, or BBB, as if you're shouting that you've just seen a large insect 🐝

Orbea Rallon...it's not pronounced as ''rah-lon"

Let's face it, we English speakers are pretty rubbish at bothering to pronounce foreign names correctly, even when we know how they should be said!

Sco’ or Scott

presumably zokes is pronounced ‘zock-ees’ to rhyme with ‘jockeys’ ?

Of course! Marzocky Zockys. Who wouldnt want such a mean name for their kit? 😂

Assos

I always pronounced it the same as you call people who wear it...

Ciocc = Church, I believe.

No, it's Chee-Ock.

Have we done Nike yet? Nikey of course. Unless you’re woke.

5.10 - you do say "five point one zero"? Don't you?

What about B'Twin then, eh?

The American climbing scale originally went 1-2-3-4 then 5 with decimal point additions eg 5.6 or 5.9 with 5.10 being the highest (it is currently 5.15a I think). The company initially made rock shoes before branching out. So five-ten definitely.

Schwalbe is easy. Tis the German word for Swallow (as in the bird) and thus entirely phonetic. So Schwal - rhymes with "shall", and "be" like the 1st part of Ben