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I've been fancying a Malt 4 frame for a while and been waiting for a 'sale'. True they had a promotion running for the last few months so I was looking forward to the "Christmas / New Year Sale".
Anyway the checkout price has gone up from £279 yesterday pre sale to £365 in the "sale". Mmmmmm. That's a 30% increase.
It seems to be like DFS without the really annoying ads on TV!
Maybe Santa will bring one from the pre sale price?
Are there not some legal restrictions on the use of the word 'sale'?
Ask them. It's always possible that it's a mistake though the cynic in me doubts it. Otherwise you can always mention the office of fair trading.
Easy.
Buy something else.
There's plenty of better frames around for that amount.