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Saw this on The Verge earlier- a folding electric small wheeled fully suspended fat bike https://www.theverge.com/2018/9/10/17840334/mate-x-preview-electric-folding-bike
Looked interesting in the preview, so wandered over to indiegogo for a look
https://www.indiegogo.com/projects/mate-x-most-affordable-fully-loaded-folding-ebike#/
The company's previous bike raised 6 million dolllars in funding, this one has done the same!
Astonishing figures imo- the novelty value of crowdfunding has worn off, it's a (relatively) pricy purchase for the sales channel, but they've sold nearly 3000. OK, so it's worldwide sales, but still, I'd have thought that most niches would have been tapped out by now. Clever marketing, versatility, or just another e-bike?
a folding electric small wheeled fully suspended fat bike
Is that in case you are not sure which niche you wanted?
Yes, but what is that as a percentage of the target? I’m told that is the measure of how successful a project is these days.
<div class="campaignGoalProgress-raised">
<div class="campaignGoalProgress-raisedAmountWrapper ng-binding"><span class="campaignGoalProgress-raisedAmount ng-binding">$6,005,312</span> USD <span class="ng-binding">raised by 11214 backers</span></div>
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<div class="campaignGoalProgress-detailsGoal">
<div class="ng-binding">12011% of $50,000</div>
<span class="campaignGoalProgress-detailsGoal-popover iggPopoverText ng-binding ng-isolate-scope">flexible goal</span></div>
<div>If that is the measure then it's doing very well or they have done a low flexible target and now will fail to deliver to the numbers who have now ordered a bike that isn't in production at 62% of retail - so good luck to them selling any of them for more than $1500</div>
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edit - CBA to fix the formatting it's in the link above
That looks shonkadelic.