Sticker on old tool box.
Anyone else remember the early mountain biking portal from, what? Late ‘90s / early ‘00s?
Wasn’t it a Chipps or Brant venture?
https://www.retrobike.co.uk/attachments/d4def2ed-6578-4386-b49c-d1a46c930ba4-jpeg.728305/
I remember it...had a mate who was sponsored by them and he kept giving us water bottles with the branding on it...don't think it lasted very long though.
Can't find it on Chrome or Edge.
I'll check Biiing.
Madfor was the height of the dot-com boom, they were throwing money at that site. There were loads of partner sites - madforclimbing, skiing etc, most of which got closed quite quickly to funnel the money at MTB which, for a while looked promising.
And then it was the height of the dot-com busy and all the money disappeared.
