You don't need to be an 'investor' to invest in Singletrack: 6 days left: 95% of target - Find out more
I made a video. Do you find the colours too annoying on this? Mrs iolo saya it´s fine but I´m not so sure.
If I'm honest, I would want to see more of the riding, of people and groups like me on lovely holidays.
I'm not bothered about the bike pictures or the chair by the window, or indeed your picture. They don't tell a story to me who doesn't know why/what/where.
The colours and changes are distracting from a 'come book a beautiful bike tour with Iolo' point of view.
Yes, the colours are very annoying as is the portrait nature of the photos caused by the large annoying coloured borders and 'effects'.
Full size pictures, no colours and less 'effects' would appeal to me more.
Those colours need 90's banging techno beats as opposed to music more akin to the ending of a porno.
Soz.
Agree with the above. IMO it's the location that should be the draw, so some good quality photos and videos of the scenery and riding would be my focus.
I'm not keen on the colours.
But I'm more worried that you want to show me your "hidden jewels!"
It feels a bit like it's been edited on an 80's VHS edit deck where you've decided to hit every wacky auto transition button 😊. I think something a bit more subtle would be better, maybe with a bit of voice over so I have some idea of what it is you are offering.
feels a bit like it’s been edited on an 80’s VHS edit deck where you’ve decided to hit every wacky auto transition button 😊
There's a touch of Ling about it... That might make it very successful!
There’s a touch of Ling about it… That might make it very successful!
Marketing for brother in law's?
Sorry mate, but that is actually off putting!
What's it for? Why a series of still pictures?
If you want to have a video, include some video. It reminds me of a 1980s cinema advert for the local curry house.
Thanks for the criticism. It´s what I need. As you can see I have no real idea what I´m doing.
If I’m honest, I would want to see more of the riding, of people and groups like me on lovely holidays.
Privacy laws are strict here and as I don`t have a signed "you may use my image in your advertising" I can´t add people that I did tours with.
Those colours need 90’s banging techno beats as opposed to music more akin to the ending of a porno.
Royalty free music isn´t the best, I agree but that was the best of a bad lot.
Sorry mate, but that is actually off putting!
No need to be sorry. It´s good to know.
The music.....is dreadful.
The colours......my eyes!
I agree - the colours, music and 'tech' used make it look early 90's. THat maybe cool again but I suspect not like this.
Sorry fella, screw it up and start again.
As a marketing video, that would make me run a mile in the opposite direction! Sorry.
Privacy laws are strict here ... I can´t add people that I did tours with
But you could use pics of you and your mates cycling in these locations?
I agree with everyone else: more locations; more cycling, etc; a couple of seconds longer for each pic - it felt like the moment I could see them they transitioned to another.
Sorry, I did not enjoy that at all, it seems like some auto generated holiday photos turned in to video with some default music.
Agree with others
Full screen photos, get rid of the colour frames.
Give some story to for us to get involved with, there were a couple photos of places that looked nice but how did you get there?
The colours too instense and flashing through fades for me.
If you want colour maybe use themes from with the video, colour of bikes, company logo etc. I personally would lose the effects looks a bit too in your face and concentrate on what your offering, show some riding shots, customers enjoying themselves.
Who is your target audience adjust accordingly.
Good luck
Whilst I admire and applaud what you’re taking on, that vid is wrong on so many levels. Colours, effects, music, the naughty chair in the attic...not enough shots of the area, people enjoying themselves, trails etc. No pull whatsoever. Can you use video in it? All very static. I would storyboard it first and really think about what is going to make people want to use you and come to that area. If you don’t have those shots, go and take them. Nothing wrong with using ‘diolch’ (I’m Welsh too) but that meaning could be lost on so many people, especially our Austrian friends. Just being honest - good luck - this should be fun to make 👍🏼
Nothing wrong with using ‘diolch’ (I’m Welsh too) but that meaning could be lost on so many people
I assumed it was a place in Austria!!
Can you get some mates together and take photos of them riding to use as 'tour photos'?
I didn't quite get what it was actually advertising. A gallery of photos is fine but it needs to show what you're selling.
Yes. Way too bright colours.
And the tunes and graphics don't fit with the mellow cycle vibe that I assume you are going for.
I didn’t quite get what it was actually advertising
Exactly this, I suspect the website will tell me but the video has to as well or compliment the website blurb by bringing it to life with video of the scenery and I assume what the biking is like in the area, not just random photos.
That video tells nothing.
The colour blocks around the text look nice enough but the flashing transitions and negative effects are too much for me.
Privacy laws are strict here and as I don`t have a signed “you may use my image in your advertising” I can´t add people that I did tours with.
Presumably you have their contact details though and if they had a great experience with you they will quite likely be willing to provide that consent? In fact if you have the clip you plan to use even better - I'm far more likely to give consent to using this particular 90s clip than any image you might have captured. What's more you could ask them if they've got a sentence or two they could say about what the enjoyed. I wouldn't even be surprised if you contacted 50 people like this if one or two might get in touch to think about booking again!
Royalty free music isn´t the best, I agree but that was the best of a bad lot.
I'd consider getting rid of music all together - perhaps a voice over would be better. Doesn't need a professional - just you in an environment with some reasonable acoustics (no echo, background noise etc) and a half decent mike - the one on your phone is probably better than the one on your laptop.
I think the difficulty is having watched the video, I know nothing about what you are offering. Are we talking serious downhill riding with uplift, are we bimbling through rolling hills, or are we talking multiday long road trips. Thats where voiceover and some clips of real riding would help.
Of course it may be you are advertising specifically for the niche who like bikes and 90s disco - in which case this might be bang on.
I turned it off after hearing the opening bars of the music I'll be honest
Needs more trumpets..
@iolo it’s a mess! Sorry but better to be honest. I reckon you could do with a few marketing tips in general. If you want a few tips and a bit of a steer in a better direction with it all just drop me a mail and I’ll send you some over. It’s probably easier like that rather than posting on a forum thread that I might not open again. My mail is easy to find.
Best viewed through Netscape on a 640 x 480 screen?
How do you find time to do this AND Springwatch?
give @doug_BasqueMTB a mail as he suggests. This sort of stuff is a real skill and their site is straightforward and good. A series of photos pretending to be a video drives me mad as I usually want to look more closely at the photos to take them in but they are zooming all over the place. Puts me right off. A gallery or carousel is a much nicer way to handle it, but there's other stuff as well so dropping them a line is a great idea
Privacy laws are strict here and as I don`t have a signed “you may use my image in your advertising” I can´t add people that I did tours with.
Time to get 4 friends together for a photo shoot or (better) video shoot.
The music!
Yeah, places of interest and scenery with the odd bike passing serenely through shot. Not rhubarb and custard psychadelia.
Offensive to both eyes and ears, some pics of the trails people will be riding wouldn't hurt, dont show scenic without a path to it and lose the Paul Scholes lookalike 😀.
Walking n riding, think nature not psychedelia. Chill bro, you're trying too hard.
Have a look at what others are doing and make it easier for the customer to book with you, add an email and break up the phone number.
I don’t like the bright pink and blue, but really like your dark pink logo especially in circle format with white text. I would break it into 3 chunks.
Let us show you Austria > walking tours > pictures
Let us show you Austria > bike tours > pictures
Let us show you Austria > bike hire > pictures
Followed by your contact details, with links if this is for YouTube.
Let us show you Austria is your best tag line IMHO. Don’t like the typography at the end. Needs Instagram as people want further pics.
I do like I only live once maybe because you normally hear You only live once. It’s unusual as it focuses on you not them. Have a think about that as you are offering a service.
If you are not a natural photographer get someone who is or buy from shutterstock, but make sure they are of the area.
Don’t get downhearted by the negativity above, I made an entire presentation wrong last week as the brief was crap, my next attempt was bang on as I’d received feedback.
I have to agree with the majority of comments, but I have to confess it did make me chuckle, esp as I couldn’t get qwerty’s porno comment out of my head - I was waiting for an Austrian bike mechanic in dirty overalls to make an appearance 😂
Good luck with the remake though, and fair play for posting it in what frankly has to be one of the toughest audiences around!
Thanks for the comments.
Time to go back to the drawing board. Thanks @doug_BasqueMTB for the offer. Ill send you a mail´.