[Closed] Has 'Through The Grinder' gone?

Gone 😞

Yeah, one of my favourite bits too.

Long term tests are actually useful for consumers.

I'm sure there's a business reason, but it's a step backwards imo.

That was one of my favourite bits too. I loved the pictures of used dirty kit rather than box fresh stuff.

Mark (or someone else from ST) explained it on another thread - the kit tests will all be on the website now. Something to do with people more likely to read them online or something blah like that. I sort of welcome it, because when I have a mag I want to read every word, whereas the website , I can just read the things I want to read reviews of.

This means I can avoid those reviews of stupidly priced kit that they always featured and only served to annoy me. Like £300 jackets, that sort of thing.

This means I can avoid those reviews of stupidly priced kit that they always featured and only served to annoy me. Like £300 jackets, that sort of thing.

Luckily, they've made extra room for stupidly priced identikit travel features.

What a shame.  The TTG selection of stuff was always really good and I picked up some really useful info and suggestions of kit.  I sort of get the group test issue with high end kit but you could make the same call with travel articles about places I can't afford or want to go to our with bike tests.

Ho hum.

Dogsby

One of my favourite bits too.

Don't see why it cannot be in print and online?

https://singletrackmag.com/forum/topic/any-point-subscribing-to-the-mag-anymore/page/2/#post-10170550

There’s the explanation. Apparently kit reviews in the mag are not worth their time.

Seems odd because they still do expensive bike reviews...maybe worth surveying the readership?

i loved the TTG reviews too - much more interesting that first time reviews of over priced bikes IMHO

Yep agreed .... Miss it in the magazine...bringing it back to the magazine would be great.

I volunteer to test kit and do a write up for the magazine 😉

Next you'll be telling me they dont show the top 10 forum posters anymore!!

Maybe there needs to be a readers' campaign to help bring it back, if we can be arsed I suppose...

But how useful is a review that is restricted to 500 words?

We review far more stuff and in far greater depth online than we ever did in print. 500 word reviews and a single image of complex bits of kit are useless when a quick google brings up far more reviews and in greater depth with multiple images and video. Print is now such an unsuitable medium for reviews. Singletrack print magazine has always been about the long form.

We even tried running short 500 word reviews in print and a corresponding greater depth piece online but it just means the reviewer has to create two pieces of work with print version being a disappointing lesser version of the online review. When you add the words, “for a more detailed review of this product see our website” you are signalling that what is in print is sub standard. That doesn’t fit with the concept that what is in print should be better because you are paying for it. How annoying as a reader to discover that you’ve paid for the crap bit but the good bit is online and free.

We test things thoroughly. We take pride in that and always have done. At the end of often months of living with a product to then have to boil it all down to 500 words and a couple of images at most is frustrating and leaves the tester in a position of having to choose what to leave in and what to leave out. In short they are compromised reviews. Online we can include everything we want to say about a product. That’s better.

Reviews are more in-depth online and are read by thousands more than ever read the print version. They are searchable and shareable. They better serve every invested party from the reader to the author and also the brand when they are given the space they need to breathe. There is simply not enough space in print.

That said, can anyone suggest a way that a review can be written and presented better in print than online?

I basically didn’t renew my subscription because of this.  I love reading the reviews even if I’m not or can’t buy the product.  I like reading the articles about biking trips but reviews are what make bike mags in my opinion.  I’ve always thought that the articles on bike trips etc luxe some element of review.  Even what bikes were being ridden and what bits of kit people used.  I think it’s not a bike mag without the through the grinder reviews - it becomes more of a travel mag.

There’s only so many words you can read about someone else’s ride.

TTG was great and a part of a rounded magazine. 500 words is plenty if you talk about what’s important.

Long time magazine subscriber but I don’t look forward to it coming through the door anymore. Thinking time. Check out ‘cyclist’. Good roadie example of a balance between rides and gear.

The grinder wasn't the same as the rest of the mags reviews though. Or at least I assumed it wasn't based on the ratio of "fresh goods" to "grinder".

A grouptest of 20x different pedals may well put a set of crankbrothers on top as they're functionally  great pedals. The grinder was where you should revisit them a couple of months later when the bearings collapse mid ride and admit that actually you all ride shimano 520/540 pedals like everyone else.

Either that or re-think it as a place to review kit that fits the category "good value stuff that's surprised us by lasting really well".

I basically didn’t renew my subscription because of this.  I love reading the reviews even if I’m not or can’t buy the product.

I’m close to this. I miss the grinder section and lots of articles on foreign travel just frustrate me as I can’t go.

Mark’s points make sense but don’t fit with where I am. Mag arrives now and loads of it I don’t read.

But how useful is a review that is restricted to 500 words?

It seems that quite a few of us found them useful. Regardless, I'm not wild about using the space for more travel features. It's possible I'm in a minority of course.

How annoying as a reader to discover that you’ve paid for the crap bit but the good bit is online and free.

If you aren't particularly interested in the travel features (I'm not), that's exactly what we have ended up with.

I got the impression that in the end it was a combination of the fact that they were more expensive overall because they were shorter and requirement from the suppliers that they be online for both more audience and so they can be found by people researching purchases

I miss them too

For those that didn't see it, this was discussed in a thread only a few days ago.  This was (part of) Mark's response (similar message to above):

The actual truth is that reviews in the mag are not worth our time – No matter how many dozen people on here claim that because they miss them or even that this is the reason they cancelled their subscription, that does not alter the fact that the few who do like reviews in print are in the minority. The amount of space they take up and the cost of their production is better spent on content that we know DOES work in print and does get a better response.

Since multiple people across a couple of threads have shared this view (essentially that they would rather see reviews in the mag than travel features) with little strong opinion supporting the alternative, it suggests that either i) it isn't as small a minority as Mark thinks it is, or ii) the tiny minority that do like print reviews are also the ones that frequent, and post on the forum.  I'd suggest this demographic would be the ones more likely to embrace online content, but it appears not?  Perhaps the majority that prefer this, just don't feel the need to comment?  Costs, and pressure from suppliers to put reviews online seem like much more likely reasons for the change to me.

I  am another subscriber who would love Through the Grinder to return to the printed magazine. A major reason that I buy other bike magazines is when one catches my eye on the newsagent shelf when it is reviewing something I am contemplating buying. Since What MTB ceased to be I think there has been a gap in the market for a magazine which places more focus on reviews than on ride guides and foreign travel. I would be happy to see either full reviews in the printed magazine and online or just summary reviews in the printed magazine and wouldn't be offended if the more indepth version appeared online. I suggest you do a survey of your printed magazine subscribers to see what they actually want to see rather than what you perceive they want or works as I would hazard a guess that most of your readers do not have the time, money or lack of family commitments to go on a 2 week mountain biking holiday somewhere exotic but do want reliable reviews on what components would be good value for money on their local trails.

I can see Mark’s point, but the balance of the magazine has shifted almost entirely to lifestyle/travel and the bike and all the geeky stuff that a lot of us are in to has all but disappeared in the magazine.

This, I guess, is the conundrum of actually having the print edition still going, but as there is a subscriber edition that gives Mark the option of putting something geeky/techy/gear review in the extra bit.  This could even take the form of a review of what reviews that have taken place on the website and maybe some pictures to go with this.  That would mean that it signposts us to what you have done and should not take the form of a smaller review which is not as complete as you would like.  It also then serves as a reference for those who subscribe but do not use the website much to go and seek out the reviews that we want to read.

This would also give a bit of balance back to the print edition.  If you look at the magazine  the website the one is not a refelection of the other.  Mark may be able to tell us if the magazine has to have these aspirational lifestyle/ travel angle to sell in the shops, or are there more technical reasons, such as the 500 word restriction for a review, for the loss of the technical content.

The bottom line is that I love the quality of the journalism in the magazine as well as the stunning photography, but the bike nerd in me is starting to feel a bit neglected (which may not actually be a bad thing).

Since What MTB ceased to be ...

Unfortunately kind of answers the point, doesn't it.

I too just seem to skim the foreign ride features - they're all a bit samey just in different places and obviously mostly bought in. They'd be much more interesting with info panels identifying bikes and kit and reviewing that kit. Kind of a TTG within the foreign ride articles - but that's probably not available on bought-in articles which just seem to be 'we visited a cool place, met up with some cool riders, sank a few beers and did some gnarly downhill bits'.

At the end of the day, Singletrack is a commercial enterprise and Mark & Co have a business plan. I like the quality of the paper, the feel of the magazine (journal?) but despite that I'm not looking for a coffee table travel mag; the majority of readers currently subscribing may be though which is what is driving the business plan.

As with all things started by enthusiasts, sometimes the business has to take over from the dream; you can't pay the mortgage with dreams.

EDIT: the 500 word restriction is a bit of a red herring - that is an editorial decision. They can allocate as many words/pictures to whatever takes the editorial team's fancy in reality.

I take the point that you can do a more in depth review online. The problem is that I don't like reading reams of text on a screen, which is partly why I still subscribe to the print edition. I love the video reviews but rarely read the online reviews these days.

I've got a pair of Vaude shoes that I bought on the back of a TTG review (by Hannah I think). I'd never have thought of them, but they are one of my favourite bits of kit.

For a short while there was a STW recommends bit which would be a good option. Basically here is the stuff that we got in to review and still really like after a few months of use.

I'm another that doesn't like the ride articles that now make up the majority of the mag. In fact I only tend to read them if I notice that they are using a bit of kit that I'm interested in (to see how it holds up). Otherwise I just tend to look at the pictures, which are great.

it isn’t as small a minority as Mark thinks it is, or ii) the tiny minority that do like print reviews are also the ones that frequent, and post on the forum.

Or, they are exactly as tiny a minority as suspected, just very vocal as they’ve had their toy taken away, so have gone into their echo chamber for some positive reinforcement.

The irony of people posting online about how they don’t want to read stuff online is, well...

If loads of folk want kit reviews, they can buy whatMT.... oh wait a second, they can’t, because they don’t (or not enough do)

No, I enjoy reading stuff online, I just don't like reading long articles online, which is indeed ironic* given the length of some of my posts 🙂

*OK it probably isn't, but I can't be bothered to look up the definition of ironic again

I subscribe and will continue to do so, but I read very little of the magazine these days...travel articles seem to have taken over, and unless they're about somewhere I've been, I'm not interested.  I read the short opinion (op-ed?) pieces, and bike tests (even of bikes I have no interest in)...and that's it

After reading this edition of the magazine, I do genuinely feel the MTB magazine's have repeated the same format for the last 20 odd years, and STW feels it is going or is running out of Steam.

Saying that I like the fact Chipps editorials are feeling like Steve World's retrogrouch from the day, talk more of the issues in MTB, some articles are good - Iceland one was the last one I connected with, if you want the review section at length put it in the subscribers section full length rather than another travel article.

Kind of a TTG within the foreign ride articles – but that’s probably not available on bought-in articles which just seem to be ‘we visited a cool place, met up with some cool riders, sank a few beers and did some gnarly downhill bits’.

The article I enjoyed most in the last edition was the bikepacking with kids. Possibly because it talked (humourously) about the adventure but also the kit that works. But why was it tucked away at the back?

Honestly not to keen on content featuring ex drug dealers tatting about LA on a bike in ripped jeans (so cool...) Its FILLER!.

Get readers to submit their cycling stories/rides instead of this tosh.

Most of us want kit reviews, I can guess why you really want to drop them but if you lose readers advertising revenue will dry up anyway. Stick to the 'buy this if you...' line.

Sorted.

Ps. If only it was this easy!

I liked it too, but it's gone and from Mark's explanation I can understand why.

I do like the idea of a more regular ( 2-3 times a year?)  Singletrack Recommended printed in the subscribers section though. When I buy stuff, I'm looking for it to last and a quick mention in FGF or a launch special doesn't tell me that. Sure, everything works or looks great after a few rides, but how does it do after 6-12 months?

We do get a few of these on the website, but not enough compared the amount of stuff you're sent. I get that you can't do an in depth review of everything you're sent, but it'd be nice to know more about the stuff that does stand the test of time, rather than just a constant stream of shiny, shiny, shiny

Where are all the ‘I’m sick of having the latest kit constantly rammed down my neck, constantly telling me I need to upgrade/my bike is obsolete’ crowd hanging out these days?

Where are all the ‘I’m sick of having the latest kit constantly rammed down my neck, constantly telling me I need to upgrade/my bike is obsolete’ crowd hanging out these days?

You're trying too hard.

Most of the complaints on this and the "should I renew my subscription thread?" are more about the limitations of a printed publication Vs the huge choice in content online.

My favourite bit of bike magazines was always product reviews. I don't read bike magazines anymore as reviews are so much better online.  Most of my purchases are online so It is unlikely I will get to go to a shop and look at a product before I buy it so I want a review to have as much detail and photos as possible 500 words a single product shot it just not going to cut it for me.

Wow, some people don’t like (constructive) criticism...

im another in the I’ll read it if it’s in the mag but, really, the new forum layout actively discourages me from exploring online content so the reviews are missed. So, thanks for that.

i resubsribed to mag after an absence due to my loss in interest in mountain biking generally, something that bikepacking has thankfully rekindled. There’s nothing for me within the mag these days, the ‘aspirational’ stuff is not a patch on, say, Jenn Hill’s inspirational Tour Divide piece.

i miss TTG, it exposed me to stuff I wouldn’t ordinarily chance upon.

ive been meaning to cancel the print for a while (guess I kept hoping that I’d find something that catch my interest). I really must cancel it.

Long form makes sense in print - I get that, but you need shorter pieces to break it up. I'd say 40% long form punctuated by shorter pieces throughout would make it much more pick-up-able for me. Customer validation trumps theory and common sense every time Mark.

I also don't subscribe to Google covering reviews nowadays. The stuff you used to test in TTG was often quite niche. Reviews don't exist for most of it.

My favourite bit of bike magazines was always product reviews.

and

I don’t read bike magazines anymore as reviews are so much better online.

Which is the conundrum Singletrack is up against. Put the reviews online, kill the magazine?

For me, TTG wasn't just a review section, it was a slightly more personal and in-depth report of items used over a period of time rather than a list of new goods with marketing dept spiel. More importantly it mixed up the magazine too, making it (IMO) more interesting. Articles, along with the one-page contributions, that could be hit on a pick-up-the-mag-for-five-minutes basis rather than settling down to the multi-page travalogues. But then I used to enjoy Fish Out of Water bitd

Perhaps it could be the subject for the STW poll. Maybe put some numbers on the conversation above. I doubt the powers that be would change anything from the (business based) reasons given but it would be interesting.

FWIW my view is that the Grinder articles were worth reading in the mag. You can have too many exotic travel articles and the magazine becomes a bit samey and unbalanced.

"TTG wasn’t just a review section, it was a slightly more personal and in-depth report of items used over a period of time rather than a list of new goods with marketing dept spiel"

This in spades. Keep the in depth reviews of shiny new stuff on the website and shorter more personal "This month I have mostly been riding......." in the mag. Bit like this

[ video]

]

My request for some ideas on how a review could work in print was genuine. TTG has been gone now for the best part of a year. It seems to me that the issue is not that TTG should come back - It really was a failing part of the mag. But perhaps how to bring product back to the mag in a way that works in print.

I like @clubby suggestion that it could be more a personal view of a products that shine for us. Like the annual Editor's choice feature we run as a roundup of the year's best but in each issue? They could reference the full in-depth review online but focus on why it's stood out from a personal reviewers perspective.

Something like that?

Who'd be in the magazine game nowadays!

I've been with STW since launch, but I must confess I've not really read much of the last few issues, and what I have appears to be a mixed bag, the article from LA in the latest issue had all the makings to be great, but was entirely without merit.

A magazine that in my opinion gets it right is Cyclist, which despite having next to no interest in road cycling I'll read (almost) cover to cover, lots in there that I think would translate well to ST

to keep the thread on track, I also miss TTG

Yep, Any way you could increase the proportion of ‘product’ in the mag would be an improvement imo.

I like the annual editors choice feature, so I don’t see why a similar feature in each issue wouldn’t work.

Reviews of products that are bad/don’t work are just as valuable and interesting as recommendations though.  It would be a pity to have a format that completely excluded them (manufacturers would probably be happy those reviews were not online and searchable!).  Having said that, I don’t recall anything getting completely savaged in Stw, in the way that very (very) occasionally happens in some of the others mags (not having a mark out of ten, or star system, probably contributes to that perception though).

As suggested on page 1, adding product focus to the travel articles would add interest too.

I think just keep it simple and have editorial talking about good kit that's been useful, well designed, serves a purpose and has lasted well in the UK seasons.

Mine the forum and tap into what's trending on here. For instance, lots of chat recently about what hardtail and puncture strips in tyres. You guys coined your "British Plus" phrase for 2.6 to 2.8 tyres, but I don't recall seeing a review of 2.8" aggro hardtails, which in my opinion are right on the money for UK trail riding.

I like @clubby suggestion that it could be more a personal view of a products that shine for us. Like the annual Editor’s choice feature we run as a roundup of the year’s best but in each issue? They could reference the full in-depth review online but focus on why it’s stood out from a personal reviewers perspective.

Something like that?

I'd bee keen to see that sort of thing in the mag.

I enjoy some of the travel articles but would echo the above comments that there do seem to be too many of them now.

I feel that a balance of content is needed and has shifted too far to travel articles, but you can't please all of the people all of the time!

<span style="font-size: 0.8rem;">I like </span>@clubby<span style="font-size: 0.8rem;"> suggestion that it could be more a personal view of a products that shine for us. Like the annual Editor’s choice feature we run as a roundup of the year’s best but in each issue? They could reference the full in-depth review online but focus on why it’s stood out from a personal reviewers perspective.</span>

<span style="font-size: 0.8rem;">That would be great. I'd love to see that in print. </span>

I have bought stuff off the back of staff recommendations and would do so again.

I appreciate that I am only one of many though.

Another supporter of TTG returning to the mag. Reading other people's views of kit helps inform me for my buying decisions. Also the bike nerd in me enjoys reading about stuff that I ain't gonna buy.

I like @clubby suggestion that it could be more a personal view of a products that shine for us. Like the annual Editor’s choice feature we run as a roundup of the year’s best but in each issue? They could reference the full in-depth review online but focus on why it’s stood out from a personal reviewers perspective.

Something like that?

Sounds good that.

I also like the idea, someone mentioned earlier of more detail on the bikes used on some of the "travel" articles. I always study the photos to try to see what bikes they're on.

I miss TTG - but, I can see why they chose to get rid of it & why What MTB died. Essentially you're just repeating the same thing year on year, ie every autumn it's the lights test & winter tyres. Very little changes year on year essentially you're just repeating yourself.

& that gets boring, for them to write & for us to read.

I think with the slow death of the LBS and people purchasing loads more stuff online they'll see something they like the price of & then google for reviews, it's all about the instant gratification culture.

I do agree however, there is kit that would be interesting to see more long term tests as opposed to just launch reviews. Maybe not so much in a group test but maybe some other form, just a few random things, ie pedals/droppers or even just items of kit that the reviewers wouldn't be without on the trails.

I still enjoy each issue, but do wonder whether its maybe gone a bit too travel oriented for me recently. I'd like to see some more product stuff - not necessarily lengthy reviews of stuff, but just long term thoughts on stuff that the team use and abuse. That said the tyke packing article by Barney in this months issue is my favourite article for months so maybe just get him to write more stuff? The articles about big classic rides in the UK are great as well - I'm never going to get to ride in California, but the lake district seems a bit more doable!

I still enjoy each issue, but do wonder whether its maybe gone a bit too travel oriented for me recently.

Me too - and I like travelling. If each article was backed up with more information I'd maybe get more into it - like downloads of all the gpx files of the rides, details of the web addresses of where they stayed, transport links etc. Maybe it's there and I've never found it.

Mixed on the reviews - I'm way past caring about all the latest must have kit so not that fussed about that too much. What I'd like (nd I think we have had in some form in the past) would be a regular 'case study' article of a good everyday rider of what they are riding and what they are carrying. Honest positive and negatives about how they chose what they chose and if it is living up to expectation. Over the months you choose different riders with different budgets and different riding types. the GTI version might be the same but with 2 or 3 mates interviewed together gently taking the piss out of each other's choices.

 Since multiple people across a couple of threads have shared this view (essentially that they would rather see reviews in the mag than travel features) with little strong opinion supporting the alternative

How many people have actually said this? A couple of dozen? Didn't Mark say they've got 6,000 subscribers? Is it just possible that Mark has a better handle on what his overall market wants?

You're not going to get the people who like the current direction popping up to complain that they don't want it changed to something else, are you?

 Since What MTB ceased to be I think there has been a gap in the market..

If that was a valuable gap, What MTB would surely still be occupying it.

Meaningful long-term feedback from people that have properly used kit might be a valuable addition. Too many magazine kit reviews are barely disguised regurgitations of manufacturer press releases, and no one needs that (or if you do, buy MBR, they've got it covered for you).

How many people have actually said this? A couple of dozen? Didn’t Mark say they’ve got 6,000 subscribers? Is it just possible that Mark has a better handle on what his overall market wants?

You’re not going to get the people who like the current direction popping up to complain that they don’t want it changed to something else, are you?

Yeah, so that was covered in the second half of what I'd posted, if you had managed to read that far :-).  Nice edit though.

....it suggests that either i) it isn’t as small a minority as Mark thinks it is, or ii) the tiny minority that do like print reviews are also the ones that frequent, and post on the forum.  I’d suggest this demographic would be the ones more likely to embrace online content, but it appears not?  Perhaps the majority that prefer this, just don’t feel the need to comment?  Costs, and pressure from suppliers to put reviews online seem like much more likely reasons for the change to me.

and

Meaningful long-term feedback from people that have properly used kit might be a valuable addition. Too many magazine kit reviews are barely disguised regurgitations of manufacturer press releases, and no one needs that (or if you do, buy MBR, they’ve got it covered for you).

Which is exactly what I'd like to see more of/return.  Doubt anyone sees any value in regurgitated press releases.

Why not combine the product and a article? For example, "We decide to kit out a bike with the latest Di shifters and go riding in the Forest of Dean..." chuck in some clothes you wore that worked (or didn't), a bit of kit like a GPS, some new shoes and write it in an entertaining manner and I reckon that's all boxes ticked.

Why not combine the product and a article? For example, “We decide to kit out a bike with the latest Di shifters and go riding in the Forest of Dean…” chuck in some clothes you wore that worked (or didn’t), a bit of kit like a GPS, some new shoes and write it in an entertaining manner and I reckon that’s all boxes ticked.

That would work for me. A kind of 'Top Gear' style mission. Kind of. But less cockwombleish. The travel articles are nice and all but are a bit vanilla. I'd struggle to tease one from another in my memory. '3 mates go for a Scottish bothy weekend in grim weather and test out some great waterproofs/ 29ers/lights/butt plugs' has potential.

I've been a subscriber since the beginning and still enjoy reading the mag in print, but I have been thinking of stopping as there now seems to be too much travel content, particularly abroad. I don't have the income to fund expensive foreign trips so they are of little interest to me. UK trips are of more interest but I would appreciate more information on the actual trails and kit.

While the kit reviews are interesting, mostly I can't afford the sort of prices for things these days. My last bike was bought 2 years ago - a second-hand fat bike and the one before was 10 years ago bought at end of year discount. Bike reviews are mainly of interest to see what features may eventually trickle down to cheaper levels, I certainly can't afford £3000+.

I do enjoy the comment columns as I don't think this sort of content is covered by other magazines and it's good to read about other riders take on mountain biking, eg why they do it and what they get from it. In this regard, I don't seem to be able to find these on the website any more.

Perhaps a reader poll might be useful to see what people are looking for in the magazine?

While we're on it ... What happened to Room 101?

Has Charlie definitively consigned Room 101 into the proverbial Room ...?

Why not combine the product and a article? For example, “We decide to kit out a bike with the latest Di shifters and go riding in the Forest of Dean…” chuck in some clothes you wore that worked (or didn’t), a bit of kit like a GPS, some new shoes and write it in an entertaining manner and I reckon that’s all boxes ticked.

That's rather like what we did with the biketests in the early editions of mbr magazine in 1996 there. That was a hoot. We took five bikes, total cost £1000 along the interesting bit of the WHW - "A grand day out". And more.

I’m close to this. I miss the grinder section and lots of articles on foreign travel just frustrate me as I can’t go.

On the other hand, a lot of the grinder products are things I'm not interested in / not able to buy / don't want to buy and by the time the review is out after several momths of [product] being put through it's paces, the new improved shinier model is due out.

Many years ago I used to test some of those products too!

Particularly for technical kit, a short video showing how it works is far better than some still photos in a mag and a load of "well you twiddle this and adjust that and tweak the other and it then does X!"

On the other hand, a lot of the grinder products are things I’m not interested in / not able to buy / don’t want to buy and by the time the review is out after several months of [product] being put through it’s paces, the new improved shinier model is due out.

Yea, but sometimes you end up reading the group tests in magazines and thinking "no, those are poo" despite the magazine liking them for the two months of intermittent use they had them for along with 8 other similar items.  Like CB pedals (I really hated them). Or a pair of exotic forks that were great when tested back to back with 4 other sets of forks for a couple of weeks in the Alps.  But once you were back in the UK and the reviews published then turned into a nightmare to live with frequent service intervals and lack of service centers.

It's one of those cases where someone who's already bought the product and had to live with it for a year might have a very different view to the one they had when it was box fresh and shiny.

I appreciate that manufacturers want their products reviewed favourably, and individual reviews on the web probably do that better.  So if I search for "XT M8000 cassette reviews" I'll find loads of "it's a cassette, chains go round it and gears shift really well".  Which makes shimano happy and me likely to buy one. In a magazine group test against a lighter and wider ranged SRAM and e13 cassette maybe less so.

But some slightly more in depth reviews of stuff that actually survived the group test stage and ended up fitted to someones everyday bike for a year and still survived, would be good (and actually quite readable compared to a clot of group tests which just get tedious).

Just flicked through issue 121.  3 bike reviews (which I will be interested in reading), but no other product content?  Very limited interest in the rest of the mag for me.  I’m trying to embrace the product reviews being on the site instead, but it’s not really working for me.  A shame.

Aside from product, I suspect I will be more entertained by the ‘making up the numbers’ DH race articles on site, than the majority of the rest of the content in the mag at the moment.

I do approve of the trail dog on the cover 😀

TJ’s boot just out of shot? Is that why he won’t subscribe? 🐕🐕🐕

I really liked TTG, but I also really liked blame the dog! I like the UK based ride articles, I do like picking through reviews in a magazine too.

It would be good if STW could get someone like Amanda Batty or Steve Jones to write a regular  column. Someone a bit outside the norm. I do like the one off one or two page spreads written by contributors too.

Its finding its feet again the magic one, it’s changed a lot since it started, I think with the number of issues dropping (for understandable reasons as explained by Mark) you just notice the issues that don’t do it for you more!!