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http://www.singletrackgeek.com/2012/08/an-sg-interview-keith-bontrager.html
Top bloke that he is.
Amusing that he seems to be getting into brewing beer - perhaps he could be persuaded to do a bottled number with the old Bonty logo on the label.... and how would one apply his adage of [i]"Strong. Light. Cheap. Pick Two"[/i] to ale?
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I have only just finished the last of the four bottles of "Bontrager Super Juice" chilli sauce I amassed from the 2008 twentyfour12 race. (Laughs in the face of use by dates). Mind you, they were very locally made (<20 miles from Newnham iirc) and just had a funky Bontrager label on as a rather different race freebie.
[edit] chatted briefly to him a couple of times at a couple of the Twentyfour12's, he seems like a really warm gentle bloke.