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Jeht is pronounced Jet.
So why the h?
Love the new Cotic concept though.
No idea, I'm just happy you wrote aitch not haitch 😀
And is it a pronounced H or not?
JET
or Jeh't?
Could be because for copyright reasons as Niner already do a Jet 29er Trail bike. I remember the Santa Cruz Solo becoming the 5010 due to the existence of Rocky Mountain Solo.
As mentioned in the main thread, it's a palindrome.
As mentioned in the main thread, it’s a palindrome.
Except it's not.
It's to make it easy to pronounce in Gàidhlig
Except it’s not.
+1
Except it’s not.
The jeht is though.
The jeht
No it's not. That would have to be Thej jeht or thejeht I quite like th'ejeht mind.
"The jeht" is a palindrome. Spaces and punctuation aren't counted towards whether a word or phrase is a plaindrome which is why "Madam I'm Adam" is a valid palindrome.
The jeht is though.
But its not on their website as The Jeht - its on as Jeht.
Carbis has it. The spelling is just a bit of fun, and hopefully avoids any confusion with any “Jet” models from other brands over the years.
I’m not getting involved in any palindrome arguments!
Will no doubt be popular in Notlob 😉
(Besides, “the Jeht” is a palindrome. Just like “able I was ere I saw Elba” and “a man, a plan, a canal: Panama”.)
Just shit isn't it? I'm as big a cotic fanboy as you could want, I'm on my 8th I think... And the bike looks absolutely ace. But the name is completely shit. If ever any logo or name needed to be on a peelable sticker this is it.
Oh alright I concede, The Jeht IS a palindrome, I was just looking at Jeht. I'm still not buying one.
(prepares “my other bike is a Hemlock” top tube sticker)
I like the name, it reminds me of Jeht from Glahdiators.

Without looking I suspect it's called the JE and it's a hardtail. Am I right or am I right?
Ok. Fair play.
It's a nice idea i suppose. Sort of "clever but we are still a small company that doesn't have a big marketing department that definitely wouldn't have suggested this."
OP, you made my day saying "aitch" and not "haitch". So many people say "haitch" which is wrong.
Haitch is just double dipping.