There's a statement somewhere that they've "invested in £50 million factory in Austria".
Even I can see the grammatical subtlety there.
I've got a few quid in the bank so I've invested in a multi trillion pound enterprise (I.e. I have a few quid in a bank).
I reckon it's like Camden Brewery and Meantime. It's nothing to do with how much product you actually make, it's a brand, and both those were sold for staggering amounts relative to the size of the business (just look at what Fullers sold for recently, and that's a beer you could actually buy outside a few London pubs). I'll drink a can of hat flavoured red bull if they dont try and sell out to coke and/or Pepsi asap.
There’s a statement somewhere that they’ve “invested in £50 million factory in Austria”.
A £10 investment in a £50m factory is still an investment haha
Only £1450 for the multipack above.
Bargain.👍
Obviously priced not to sell! Reported to Amazon, wonder if they'll give a toss.
If there's any eager beaver detectives out there the company "selling" these on Amazon is as follows:
Northern Marketing Services Ltd, T/A Kualitas
Colne Road
BURNLEY
Lancashire
BB10 2LD
Interestingly there are quite a few different "buying" options for Rich energy on Amazon. At many different price points. All of which come from the same company above. So apparently you can buy a 24 case for the very thick end of £1500, or 12 for £19.99, or 24 for £30 (if you'd rather not spend the additional £1470 for no reason).
Stinks to high heaven (according to most of the reviews anyway!)
Hey, Singletrackworld.com have thieved/stolen/robbed/plagarised my combined logo pic!
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Anyone got Rich Energy's lawyer's contact details?!
So apparently you can buy a 24 case for the very thick end of £1500, or 12 for £19.99, or 24 for £30 (if you’d rather not spend the additional £1470 for no reason).
Er… £1500 will get you 72 cases of 24. A bit under a quid a can.
Er… £1500 will get you 72 cases of 24. A bit under a quid a can.
In theory, yes. More realistically though you probably stand more chance of getting a bike from SICK! than you do of getting hold of some cans of Rich energy.
Great news! The Netherlands Rich Energy twitter account (est. June 2019) has just confirmed that Rich Energy is available to buy!
At a Texaco petrol station in the small, rural northern village of Buitenpost! Population - 5,762.
Bigly huge.
I find the fact that all the packs have a review from the same guy, saying how awesome it it, deeply suspicious.
In theory, yes.
Touché, I worded that wrongly 🙂
Anyone ordered any yet ?
Anyone ordered any yet ?
Lots of folk on here seem to like the t130...
In case anyone is thinking about purchasing some and doing a tast test for us, I can re-assure them that they will not be infringing copyright by doing so. Posting a picture of the can on the internet though...
I've not managed to find any in France at one of the largest motorsports events in the world.
Yeah, but F1....
Presented without comment.
https://twitter.com/rich_energy/status/1139175234597261319?s=19
F1 team, Superbike team, Moto TT, branded helicopters, organising boxing matches, photos with French admirals... and the man himself has a twitter account with no tweets... what a whole load of WTF
This has finally led me to signing up on Twitter, didn't really what fun I had been missing !
That picture looks like a sex traffickers convention 🙂
The gentleman on the right hasn't bought a pack of cans. He has a barrel of Rich Energy stashed up his shirt.
This post on the autosport forum was quite interesting...
https://forums.autosport.com/topic/211627-what-is-rich-energy/?p=8674259
Is the bald headed man Dominic Littlewood (bet he got bullied at school) from Rogue Traders?
The Rich Energy CEO doesn't half get around.
Anyone thin that we now live in a parallel universe these days?
Pretty much everything is a "WTAF" moment nowadays.
is that him?
Sadly, Rich Energy Events have had to cancel tomorrow's big gig with the up and coming star of Senegalese music, Wally B Seck. Tickets were £50 to £200+ so he must be good! (Was already rescheduled from April). Oddly, Wally forgot to mention this gig himself. Anywhere.
Still, they have a bigly huge boxing event to promote!
https://richenergyevents.com/capital-thunder/
An ex World Champion* no less!
*Stripped of his title for doping. Who lost his last big fight. To a bloke called Whyte. This shit writes itself!
“Capital Thunder”? Surely an American TV series about a Vietnam vet flying round in a helicopter gunship trying to find any trace of Rich Energy’s assets.
So apparently you can buy a 24 case for the very thick end of £1500, or 12 for £19.99, or 24 for £30 (if you’d rather not spend the additional £1470 for no reason).
I’m buying the cheap 24 pack and reselling it for just under a grand. This is like the economy in Morrowind.
But that comment came from someone who didn’t read the words and only looked at the picture 😉
The boxing forum chat on the upcoming fight is quite funny;
July 27th - A Pudding Fest at the York Hall - Tom Little vs Lucas Browne
It seems like a couple of has beens and they're the headline!
I admit I've only really just become aware of this, but read through that autocar post and I've come to the conclusion that I have absolutely lost any anchoring in reality I may have once had. It looks for all the world like RE is just a brand name for some money laundering operation. Maybe Jordan Childish needs to be taking notes how to really do it properly.
Presented without comment
I do like their Whyte bikes caps
Pit stop, you say?
https://twitter.com/rich_energy/status/1139559253906198528?s=19
Capital Thunder
Where Tom Cruise fights Justin Bieber?
Ah look, a massive operation in the Netherlands that has been the subject of much conversation
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... and a nice overlay to show how the two logos are coooompleeeetely different!
[img] 
[/img]
Lawyers be lawyering!
https://twitter.com/rich_energy/status/1139951252496879616?s=19
Haas can't really want to be involved with this, can they?
Haas can’t really want to be involved with this, can they?
I suspect they have no choice at this stage without going after some sort of breach of contract, and assuming that contract has clauses to let them out if RE are muppets, which it possibly doesn't. Haas will need the cash, I suspect, more than the PR is hurting them.
Gene Haas did time for tax evasion - not exactly a squeaky clean background.
JP
Haas won't care as long as RE have money. Haas have sold a spot of advertising on their car, they've delivered their end of the deal. They won't care what RE put there as long as cash is forthcoming.
According to Companies House, Rich Energy don't have buckets of cash, not F1 levels.
And Rich Energy Racing turn over so little they are exempt from accounts.
Just caught up with recent Rich Energy tweets. What a mess. Liking some of the memes 🙂
https://twitter.com/yaboiklondike/status/1140172626935123969
So Rich is now going on about they've now trademarked the logo, so Whyte is going to lose it. But AFAIK trademarks only apply in a particular market, so unless Whyte is making energy drinks, what trademarks Rich hold is irrelevant to Whyte?
Also, logos (unless very elaborate) are rarely copyrighted, but common sense applies. Why would you want your company emblem to look like anybody elses? Until this all kicked off, I thought Haas had a cool retro JPS thing going on, and was pleased Whyte had their logo on the car. Their energy drink didn't cross my mind.
So Rich is now going on about they’ve now trademarked the logo, so Whyte is going to lose it.
Well good luck to them with that one. From reading the Court judgement (which is fascinating in a kind of slow-mo car-crash kind of way: BTW, I would love to know how RE think they can appeal that judgement) it would appear that they have knowingly copied the logo. I'm pretty certain that you can't trademark something that you have copied and therefore don't hold the copyright on, certainly not in the UK and EU.
Interesting problem that RE will have, even if they can use the logo in other markets, they cant have it transmitted on TV in the UK. AFAIK they cant have it on the cars if they want to show this on TV in the UK as this will breach UK copyright law. As F1 is televised worldwide this could be an issue: cue pixelated Haas F1 cars every other Sunday on tv .
Definitely one to file under "how not to run a brand"
Definitely one to file under “how not to run a brand”
It's an odd business model, build up a rep and a name on a product nobody can actually buy and then presumably sell this to someone who'll actually use it to sell a drink. Goes a bit Pete tong if your whole marketing strategy has to be scrubbed because you copied the logo!
Yup, if Whyte can prevent the use of the logo in the UK (which they can unless the copyright judgment is overturned) then they can block any application to register it as a trade mark (for any goods or services) either in the UK or (until Brexit) at the EUIPO, and succesfully challenge any marks already granted. Whyte would be unlikely to be infringing a mark for drinks by making bikes in any event, but probably they make branded clothing just as Rich do, so that would be the problem.
In all probability, Whyte would also be able to use their copyright to block applications for trade marks including the logo in other places, certainly in other EU states and at the EUipo post-Brexit. But they will have a little more freedom to run other arguments outside the UK.
What Rich should do is re-launch under the name WHYTE ENERGY. They'd be in with a good chance of registering that.
"unbuyable palpitation piss"
😂
mashr
Member
https://sniffpetrol.com/2019/06/17/rich-energy-brainstorms-replacement-logo//blockquote >Love the little added spiky bit on the logos 😁
Hadn’t noticed that. Nice work there. 👏🏻
Sniffpetrol. I'd forgotten about that place. Quality site for a confcall meander.
@rich_energy created logo & registered it 4 years ago around the world. We own ALL trademarks.2 YEARS later a company @WhyteBikes who admitted they knew about us previously & who had no mark outrageously demanded money. We are confident of vindication
what are they implying here? Whyte have been around since 1999, are they saying because Whyte didn't take them to court instantly then they should be able to use the logo?
I note that the judge commended Whyte in their preparedness, and slated RE for lack of it. wonder how long it took Whyte/RE to prepare?
Someone really doesn’t like em https://mobile.twitter.com/fakerichenergy1
wonder how long it took Whyte/RE to prepare?
Whyte - probably a couple of days
RE - probably on the bus on the way down
How do those allegations of no history in F1 look now? 😁Whyte bikes tweet from 2014
It's like someone is trying out a script for a really crap Netflix series. It's difficult to imagine it getting any more strange
It's not just politics where the realityis stranger than fiction!
Has anyone noted that a combination of his name and the company's is Rich Storey?
I do wonder if it's some KLF-esque performance art piece.
It's just occurred to me, there's a whole sick bike thread where people question where has the money gone. And a Rich energy thread where people are questioning where the money has come from? Is it just a coincidence I can't be bothered to go back through both threads to check if that's an original idea. Just needs a photo of the sick guys, Mr Storey and Jimmy Savile riding a Gnarcacist. Makes you think.
And CFH, as an international jetsetting paperclip salesman, surely know how important and influential the "dutch parents on Twitter who feed their kids energy drinks" demographic is?
I have a more than passing interest in the possible money laundering/corruption angle of RE. If thats what it is, of course...
(It's clearly something. Either ineptitude or financial crime, at this point)
I have a more than passing interest in the possible money laundering/corruption angle of RE. If thats what it is, of course…
Be a lot of paper clips to hold together the paperwork for all that, I imagine?
Something like that, Tom.
It pays the bills, anyway...
😎
And Daddy NEEDS a new pair of shoes...
It’s an odd business model, build up a rep and a name on a product nobody can actually buy and then presumably sell this to someone who’ll actually use it to sell a drink. Goes a bit Pete tong if your whole marketing strategy has to be scrubbed because you copied the logo!
On the other hand... I don't watch or follow F1 in any way, so the chances of me hearing about Rich Energy if they'd gone about this in the conventionally sensible way are very slim. Now that there's some controversy surrounding the brand, I have heard of them.
I have a more than passing interest in the possible money laundering/corruption angle of RE
The money laundering angle seems somewhat odd. Surely the idea when laundering money is to try and keep it quiet? Sponsoring a F1 team and getting lots of bad publicity seems the sort of approach that would get some investigators curious and tempted to have a poke around.
Admittedly my knowledge of money laundering ends at the annual mandatory training telling me its illegal and how to spot and report it.
(It’s clearly something. Either ineptitude or financial crime, at this point)
But for money laundering although there may be a transfer and concealment there doesn’t seem to be a washed product at the end. You will struggle to show monies running through the company and then being funnelled to “investors “ arise from sales as the sales aspect seems to have been fairly comprehensively disproved. The only person seemingly enjoying the spoils is that tramp with the beard.
All I know is, it's odd. There's money going somewhere (the sponsorship payment) with no apparent source...
There are tales of millionaires being involved, but it's all rather tangential and shady.
Most definitely.
Still think it's a 'brand' someone's devised and by this time next year it'll be sold to a private equity firm and there'll be cans in the supermarkets.
When you've got zero brand awareness and a mass market product the sponsorship must payback quite well.
E.g. everyone who wants sky, already has it so why sponsor a cycling team. Hardly anyone has enough money, so what the point of Investeq sponsring an f1 team. But the whole world will drink fizzy pop, so the brand can go from zero to huge.
And with the exception of a few forums and a handfull of twitter posts who will talk about Whyte bikes. As far as PR goes there's probably Millon's of F1 fans who will shrug and wonder why the logo changes for every one who knows of Whyte and maybe doesn't buy it in principal.
Liking Richard Meaden's reply on this post...
https://twitter.com/harrismonkey/status/1141411929321279488?s=21
Just needs a photo of the sick guys, Mr Storey and Jimmy Savile riding a Gnarcacist. Makes you think.
I reckon there’s more chance of somebody resurrecting Saville, Weekend at Bernie’s 2 style, then there is of finding a Sick bike for anyone to ride.
I know bugger all about F1 since it got all silly but thoroughly enjoyed the Netflix documentary and particularly Steiner. That bantersteiner twitter account is brill (yeah I get it's a parody but you know it's what'll be going on in his head). Thanks for posting.
Great, isn't it?
https://twitter.com/BanterSteiner/status/1136963736797949952
Walked past him this morning, was having a proper old moan to his wannabe bearded hipster mate.
They stepped out of a crappy Toyota Yaris on a crappy side street in my hood. I just wasn't getting the Monaco vibe....
"I've been working to the bone this week" he loudly proclaimed. He's known to speak loudly.... I've known of him for years in my neighbourhood. Bank of Dad and all that.
They stepped out of a crappy Toyota Yaris on a crappy side street in my hood. I just wasn’t getting the Monaco vibe….
Frustrating thing is out of me, you, him and almost everyone else on here, only one of us is hanging out on boats in Monaco, pit lanes around the world and all the other trappings of the F1 sponsor caravan. I don't doubt that the house of cards will tumble at some point but we're unwitting pawns in what is clearly a marketing game and I can't imagine the beardy guy will have any regrets.
K-Stag! 😁
Don't give a FF what happens to Rich really, just hoping Whyte isn't disadvantaged or end up out of pocket.
Scuttler
Member
They stepped out of a crappy Toyota Yaris on a crappy side street in my hood. I just wasn’t getting the Monaco vibe….Frustrating thing is out of me, you, him and almost everyone else on here, only one of us is hanging out on boats in Monaco, pit lanes around the world and all the other trappings of the F1 sponsor caravan. I don’t doubt that the house of cards will tumble at some point but we’re unwitting pawns in what is clearly a marketing game and I can’t imagine the beardy guy will have any regrets.
Indeed, but guessing he won't get an invite to this weekends shindig at Paul Recard? Or will he be heading over with some hot soapy water and vinegar to remove some logos.
Ideal weekend to launch a new brand of unbuyable pastis, surely?
Ideal weekend to launch a new brand of unbuyable pastis, surely?
Is the world ready for a pastie you can't buy?
Searching for Pasty fail returns some rather odd images, I must say.
